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2006

A Wrenchead Update for. 2006. Introductions. Kyle Johnson VP of Information Services Ron Larson Director e-Commerce & Content Solutions, Mfr Darren Dellavechia Director Data Acquisition Kortney Oates Data Acquisition Mgr. Objective. Quick Catalog Update

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2006

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  1. A Wrenchead Update for 2006

  2. Introductions • Kyle Johnson • VP of Information Services • Ron Larson • Director e-Commerce & Content Solutions, Mfr • Darren Dellavechia • Director Data Acquisition • Kortney Oates • Data Acquisition Mgr. 2

  3. Objective • Quick Catalog Update • Overview of Wrenchead’s e-commerce focus • Communicate the importance of the Catalog Manager’s role in e-commerce 3

  4. About Wrenchead • A Leading Provider eContent and eBusiness Solutions • Working to improve overall business efficiency • Increasing sales • Increasing Inventory ROI • Reducing costs 4

  5. Wrenchead’s Approach • Providing Leading Edge Technology • Nexpart, Axess • Providing the right mix of content • Electronic Catalog, Buyers Guide, Interchange, Images, Technical links, etc. • Automating labor intensive and time consuming processes • Stock checks, special orders, stock orders, etc. • Strengthening the relationship between buyer & Seller 5

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  7. About Wrenchead Electronic Catalog • WrencheadElectronic Catalog Services the Aftermarket • Nearly 1,200 Mfr Catalog Lines • Nearly 3,600,000 Replacement Parts • Over 427,000,000 Vehicle Applications. • Wrenchead is the Industry’s ONLY 100% AAIA compliant database provider • Catalog updates in 45 days or less • Error corrections in 30 days or less 7

  8. What Sets Wrenchead Catalog Apart? • AAIA compliant technology allows the industry’s fastest turnaround of data from any Manufacturer. • Wrenchead combines the right mix of professional countermen and technician experience, catalog data and additional manufacturer content • Fully relational database technology allows for flexibility and scalability 8

  9. Current Data Content Includes: • Parts • Integrated Pricing • Smart Pages/Product Images • Parts Diagrams • Per Car Quantities • Year Ranges • Interchange • OE & Aftermarket • Buyers Guide 9

  10. What About ACES? • The new AAIA ACES technology is showing positive dividends for the Wrenchead Catalog • About 10% of the files we receive are now ACES • Still moving too slow 10

  11. Wrenchead E-Commerce 11

  12. E-Commerce is our Business! • #1 Automotive E-Commerce site inNorth America • Over $420 Million US in annual transactions • The only E-Commerce engine that connects to any and all systems in the aftermarket 12

  13. Why e-Commerce? • Improves Productivity in the marketplace • Automating the transaction process • Reduces the potential for returns • Improving the buying experience • Provides full visibility to the supply chain • Directly impacts inventory ROI 13

  14. Marketing Tool • Stock Check • Catalog • Interchange • Buyer’s Guide • Stock Orders • Invoice Reprints • Customer Service • Multi-Language • WD Lost Sales • WD Reporting e-Store 14

  15. Wrenchead ebusiness Growth Statistics • Triple Digit Growth Rates • Nearly 40,000 Active Registered Users • Thousands of Distributor Locations Now Integrated 15

  16. Industry Recognition Wrenchead has received numerous awards for excellence as an innovatorand high-tech industry leader. Wrenchead has been named “Best of the Web” by both Forbes and Fortune Magazine not once, but twice. Wrenchead has also received an award from SBC Communications for “Technological Innovation in 2004”. Wrenchead, Inc. is the recipient of Ernst & Young’s most prestigious award: the Ernst & Young Entrepreneur Of The Year® award. Wrenchead met the high standards of excellence and beat out some tough competition to secure this honor. 16

  17. Fleets and Chains Use Nexpart Today Plus Over 300 City, County, State andFederal Facilities 17

  18. Actual Results • 1/3 of Sales via Wrenchead in under 12 mo. • Doubled Previous E-Commerce Volume 2nd mo. • Nexpart = 7 Counter Staff • Nexpart makes the counter staff more important 18

  19. Actual Results • 40% of Express Orders Through Wrenchead • Increased volume w/ same staff • Reduced on-hold times • Earlier A.M. Deliveries 19

  20. What Does All This Mean? • Nearly 40,000 registered users are made up of mostly “end of channel” garages, repair shops and technicians • Approximately 70% of the WD and Jobber Systems in the Aftermarket are still “Green-Screen” • Nexpart sits on top of these systems so everyone of them can be “GUI” today 20

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  22. Manufacturer Link Program 22

  23. What Else Does All This Mean? • “Assessment” is the most important phase of Category Management • Systems used to be “stand alone” out in the field • Nexpart links them all to one central reporting capability • What kind of information can be gleaned from such a network? • What extra communication capabilities does this give you as a manufacturer? 23

  24. Our Message to You • Your hard work is paying off for our customers • Electronic catalog can now be directly linked to increased sales for our customers • Electronic Commerce opens many opportunities for you to communicate directly to those that consume your products 24

  25. Summary • Wrenchead is the only e-commerce system in the aftermarket that connects to any supplier system • The Nexpart e-Store Solution is proven • Our customers are increasing profitability by embracing e-commerce • Your content is critical to their success 25

  26. Driving e-Commerce The End Questions? 26

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