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Alpha Sporting Equipment

Alpha Sporting Equipment. Advertising campaign Neff Industries. Alpha is…. Exiting The new direction Advanced One step ahead Innovative Revolutionary The future Number one. Other sporting brands are… . Old Repetitive Overrated Unsatisfying Low quality Boring

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Alpha Sporting Equipment

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  1. Alpha Sporting Equipment Advertising campaign Neff Industries

  2. Alpha is… • Exiting • The new direction • Advanced • One step ahead • Innovative • Revolutionary • The future • Number one

  3. Other sporting brands are… • Old • Repetitive • Overrated • Unsatisfying • Low quality • Boring • Living in the past • Un Original

  4. Our Advantages • Ability to create a new identity • Can create “shock value” • Can offer something “new/different” • No bad reputation

  5. Our Dis Advantages • Unknown • Not trustworthy • No reputation • Risky • Lots of competition

  6. Target audience Men and women athletes ages 13-50 • People under 13 aren’t old enough to make their own decisions • People over 50 generally do not play sports at an intense level

  7. What do people look for when buying sports equipment? • Quality • Safety • Price • Innovation • Visual appeal • Something new • Recommendation

  8. What is a current theme/problem in the world of sports? Injuries • Recently in the world of sports, injuries has been an increasingly more serious and talked about issue. • We will take this and use it to our advantage

  9. “24,800 total days spent on the disabled list in 2011”

  10. “NHL concussions at an all time high” Announcer: “and Crosby’s down on the ice!”

  11. “There is an x amount of injuries per football game”

  12. “Players are bigger, faster, and stronger”

  13. “sports have evolved and so must we”

  14. “It’s time we take back what’s ours”

  15. Next scene Shows hockey player with head down, and then putting an Alpha helmet on and looking up at the camera slowly epically

  16. Next scene • “introducing Alpha technology” (shows line of different Alpha sporting equipment)

  17. Next scene Alpha… Bring back the fight

  18. Themes of the commercial • New technology • Focus on problem of injuries and relating it to sports equipment • Sports have evolved and so must sporting equipment • Intense speaker/music in background • Shots of professionals using other equipment and failing

  19. Advertising techniques • Facts and figures • Simple solutions • Card stacking • Glittering generalities • Magic ingredients

  20. Text of Poster • Intimidating hockey player with green eyes • “Bring back the fight” • “introducing alpha technology” • Alpha sports equipment • Alpha logo • Green and black colors

  21. Campaign purpose • Show that our product is more safe, durable, and advanced than others. • Inspire people to believe that Alpha will save the day. • Convince consumers that Alpha will help them push themselves while being safe • Demonstrate that other brands are inferior • Make people remember Alpha

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