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Lori Macdonald, M.A. Coordinator of Student Recruitment Programs. Creating Counselor Days with Intention. First Steps. Write a purpose statement What are you trying to achieve? Are you aligned with your campus Mission Statement? Have you defined your learning outcomes? Ask yourself…why?

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Creating counselor days with intention

Lori Macdonald, M.A.

Coordinator of Student Recruitment Programs

Creating Counselor Days with Intention


First steps
First Steps

  • Write a purpose statement

    • What are you trying to achieve?

    • Are you aligned with your campus Mission Statement?

    • Have you defined your learning outcomes?

    • Ask yourself…why?

    • Understand what your obligations are


Balancing two worlds
Balancing Two Worlds

  • World One

    • Campus Constituents

      • What are their needs?

      • What do they want counselors to know?

  • World Two

    • Counselors: Community College vs. High School

      • What are their expectations?

      • What do they think they need to know?

  • Use your data!!!

    • Don’t have any useful data? Now What?


Use your data
Use your Data!!!

  • Uses for data

    • Event dates

    • Pertinent Topics

    • Timing and Flow

    • Food (yes, it’s important!)

  • Haven’t collected any – now what?

    • Talk to trusted counselors

    • Talk to area counselors for their needs

    • Talk to colleagues

    • Reference past campus programs


Broad strokes
Broad Strokes

  • Begin with basics

    • Budget

    • Timeline to event

    • Communication timeline

    • Identify Key People

    • Identify a space


Honing in
Honing in

  • Develop your program

    • Length of day

    • Check in

    • Welcome

    • What are the messages being sent

    • Who do you want to speak?

      • Don’t everyone talk at once

    • Breaks?

      • Yes! Every one and ½ hours.

    • Breakfast or lunch or both?


Day at a glance
Day at a Glance

8:30 a.m. - 9:00 a.m. Check In & Continental Breakfast9:00 a.m. - 9:15 a.m. Welcome - Dr. Richard R. Rush, University President Dr. Vu T. Tran, Associate Vice President for Enrollment Management9:15 a.m. - 10:00 a.m. Admissions Overview & Updates Ginger Reyes, Assistant Vice President /Director of Admissions & Records10:00 a.m. - 10:30 a.m. Financial Aid Overview Susan Arias, Associate Director of Financial Aid & Scholarships10:30 a.m. - 10:45 a.m. Break10:45 a.m. - 11:30 a.m. Campus Walking Tour11:30 a.m. - 12:30 p.m. Lunch


You are in my house
You are in MY house!

  • My philosophy…

  • Treat them like honored guests.

  • Is there ample parking?

  • Do they have to walk far? If yes, can I mitigate that?

  • Are they in a comfortable space?

  • Will there be food and beverages?

  • Is there enough to keep them engaged for the time they are on campus?

  • We all love swag


Lori macdonald ma csu channel islands lori macdonald@csuci edu 805 437 8892
Lori Macdonald, MACSU Channel [email protected](805) 437-8892


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