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12 章 服务营销策略 PowerPoint PPT Presentation


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12 章 服务营销策略. 第一节 服务市场营销的基本特征. 一、服务的含义和类型 服务是一个或一系列的活动,这些活动或多或少具有无形的性质,它通常(但不一定必须)是在消费者与服务雇员、商品的实体资源与服务提供者的系统之间相互作用中发生的,它向顾客提供问题的解决办法,满足顾客的期望。服务差不多总是包含了与服务提供者之间的某种相互作用。. 服务的分类. 针对人体的服务 乘客运输 医疗保健 有 住宿 形 美容院 行 物理治疗 为 健身中心 餐馆 / 酒吧

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12 章 服务营销策略

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