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Business Operations Research Event 2013

Business Operations Research Event 2013 By: Tiffany Asuncion, Tianna Dillman,Brandon Estrella, Melissa Ruiz . Purpose. Research a business's website, products, and services Create a strategic plan Develop fresh ways to expose the business More customers= More revenue ! .

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Business Operations Research Event 2013

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  1. Business Operations Research Event 2013 By: Tiffany Asuncion, Tianna Dillman,Brandon Estrella, Melissa Ruiz

  2. Purpose • Research a business's website, products, and services • Create a strategic plan • Develop fresh ways to expose the business • More customers= More revenue!

  3. Introduction to the Business • Xzault became up and running in 1996. • Xzault is a family business. • It is located at 14808 East 14th Street, San Leandro, CA. • "Providing quality, friendly, and fast service, repairs, consulting and support for over 15 years,"

  4. Steps Taken to Design the Study and Instrument Primary Research • Created surveys focused on target market • Plan to interview owner, Dan Dillman, on December 4, 2012 Secondary Research • Utilize yelp.com

  5. Steps Taken to Design the Study • Sent letter confirming meeting with owner • Created questions to ask during interview • Read business' reviews on yelp.com • Created an online survey for peers

  6. Findings and Conclusions-Strengths • Simplicity • Informational • Straightforward • Search engine optimization • Yelp ratings

  7. Findings and Conclusions- Strengths

  8. Findings and Conclusions-Weaknesses • Lack of picture variation • No social-networking links • Customer appeal • Not so up-to-date "Latest News" • No price estimate • "Read more" link

  9. Findings and Conclusions- Weaknesses

  10. Findings and Conclusions- Opportunities • XZAULT's Facebook Page • Coupons • Maps • Tech Person

  11. Findings and Conclusions: Threats • Branding • Popularity

  12. Findings and Conclusions- Threats

  13. The Proposed Plan for Improvement • Improve appearance (Fonts, pictures, layout, colors, etc.) • Revenue Streams (advertising) • Social networking sites • Include costs • Update information

  14. Timeline

  15. Cost Analysis

  16. Revenue Streams • Advertising • Joining affiliate programs • Selling other relevant/complementary items

  17. Thank you.

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