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CHENIN BLANC ASSOCIATION 19 TH AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC: - PowerPoint PPT Presentation


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CHENIN BLANC ASSOCIATION 19 TH AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC: SA RETAIL CAROLYN BARTON. MAKRO SA: 13 stores nationally Makro card Combination retail & wholesale Wide range Wine consultants. MAKRO SA: 30.5% Red 8.4% Ros é 13.5% Sparkling

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CHENIN BLANC ASSOCIATION

19TH AUGUST 2009

CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC:

SA RETAIL

CAROLYN BARTON


MAKRO SA:

  • 13 stores nationally

  • Makro card

  • Combination retail & wholesale

  • Wide range

  • Wine consultants


MAKRO SA:

30.5% Red

8.4% Rosé

13.5% Sparkling

22.1% Box, Perlé, Other

25.5% White

Wine volume sales Aug 2008-Jul 2009


MAKRO SA:

32.8% Sauvignon Blanc

10.4% Chardonnay

6.6% Chenin Blanc

2.6% Other white varieties

47.6% White blends

White wine volume sales Aug 2008-Jul 2009


MAKRO SA:

R 0 to R24 27.7%

R25 to R44 54.4%

R45 to R79 16.2%

Over R80 1.7%

Top 6 Chenin Blancs,

average selling price

R30.28 (VAT incl)

White wine volume sales Aug 2008-Jul 2009


Chenin Blanc is:

  • Superb value

  • Crowd pleasing & great “intro”

  • Most interesting food wine

  • Already growing in sales

  • Manageable category

    But:

  • Confusion re styles

  • Customers still “prefer”

    Sauvignon Blanc


Way Forward:

  • Retain (relative) value offering

  • Keep it focussed and simple

  • Clear customer message re styles and information on wooding

  • Market leaders will define price bands

  • Obvious inclusion in blended whites

  • Continual work on brand Chenin



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