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CHENIN BLANC ASSOCIATION 19 TH AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC:

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CHENIN BLANC ASSOCIATION 19 TH AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC: SA RETAIL CAROLYN BARTON. MAKRO SA: 13 stores nationally Makro card Combination retail & wholesale Wide range Wine consultants. MAKRO SA: 30.5% Red 8.4% Ros é 13.5% Sparkling

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slide1
CHENIN BLANC ASSOCIATION

19TH AUGUST 2009

CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC:

SA RETAIL

CAROLYN BARTON

slide2
MAKRO SA:
  • 13 stores nationally
  • Makro card
  • Combination retail & wholesale
  • Wide range
  • Wine consultants
slide3
MAKRO SA:

30.5% Red

8.4% Rosé

13.5% Sparkling

22.1% Box, Perlé, Other

25.5% White

Wine volume sales Aug 2008-Jul 2009

slide4
MAKRO SA:

32.8% Sauvignon Blanc

10.4% Chardonnay

6.6% Chenin Blanc

2.6% Other white varieties

47.6% White blends

White wine volume sales Aug 2008-Jul 2009

slide5
MAKRO SA:

R 0 to R24 27.7%

R25 to R44 54.4%

R45 to R79 16.2%

Over R80 1.7%

Top 6 Chenin Blancs,

average selling price

R30.28 (VAT incl)

White wine volume sales Aug 2008-Jul 2009

slide6
Chenin Blanc is:
  • Superb value
  • Crowd pleasing & great “intro”
  • Most interesting food wine
  • Already growing in sales
  • Manageable category

But:

  • Confusion re styles
  • Customers still “prefer”

Sauvignon Blanc

slide7
Way Forward:
  • Retain (relative) value offering
  • Keep it focussed and simple
  • Clear customer message re styles and information on wooding
  • Market leaders will define price bands
  • Obvious inclusion in blended whites
  • Continual work on brand Chenin
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