Radio Advertising Market Industry Overview, Growth Rate and Forecast 2022-2027

1. Global Radio Advertising Market Research and Forecast Report 2022- 2027 Author: Elena Anderson Marketing Manager Copyright © IMARC Service Pvt Ltd. All Rights Reserved IMARC Group © 2022 IMARC All Rights Reserved

2. Report DescriptionAbout IMARC Group International Market Analysis Research and Consulting Group is a leading adviser on management strategy and market research worldwide. We partner with clients in all regions and industry verticals to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, chemicals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise. IMARC’s tailored approach combines unfathomable insight into the dynamics of companies and markets with close cooperation at all levels of the client organization. This ensures that our clients achieve unmatchable competitive advantage, build more proficient organizations, and secure lasting results.

3. Report Description and Highlights Report Description Global Radio Advertising Market Research Report2022-2027: The latest report by IMARC Group, titled “Global Radio Advertising Market Report & Forecast 2022- 2027,” finds that the global radio advertising market size reached US$ 35.3 Billion in 2021. Radio advertising involves broadcasting audio content to promote products or services during radio commercials or programs. It is an efficient and portable advertising medium that provides extensive demographic coverage to a broader audience through various programs, such as media and entertainment, news, employment, and education. Compared to television advertising, it is cheaper as no expenses are incurred in producing complex and visually appealing advertisements that lower the overall costs. As a result, radio advertising is gaining immense popularity among businesses to reach a vast audience and create brand awareness due to its cost-effectiveness and portability. We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report. Request for a PDF sample of this report: market/requestsample https://www.imarcgroup.com/radio-advertising-

4. Report Description and Highlights Report Description Global Radio Advertising Market Trends: The improving radio accessibility owing to the increasing penetration of the internet and smartphones represents the primary factor driving the market growth. Besides this, the surging popularity of radio as the sole source of information and entertainment for individuals in remote and rural regions is another major growth-inducing factor. Additionally, since radio commercials appeal to a broader audience, brands and advertisers are rapidly shifting toward radio advertising to communicate with their target audiences. In line with this, the rising usage of radio advertising by international organizations and governing agencies of various countries for mass outreach programs has augmented product demand. Furthermore, there has been a significant shift among individuals toward listening to the radio while multi-tasking, including driving, exercising, playing video games, and performing daily chores. Along with this, the launch of in-car media apps that support radio is positively influencing market growth. Besides this, recent technological advancements, such as the introduction of radio automation software that allows broadcasters to upload and store pre-recorded audio content, such as songs, commercials, and interviews, and assists in operating multiple stations or channels, have propelled the market growth. Other factors, including the expanding online radio audiences, widespread availability of radio stations worldwide, increasing spending on radio ads, rapid urbanization, and improving infrastructure, are also providing a positive thrust to the market growth

5. Report Description and Highlights Report Description Looking forward, IMARC Group expects the market value to reach US$ 46.7 Billion by 2027, growing at a CAGR of 4.7% during 2022-2027. View Report TOC, Figures and Tables: https://www.imarcgroup.com/radio-advertising-market

6. Report Description and Highlights Report Description Key Market Segmentation The research report includes the following segments: Breakup by Type: • Traditional Radio Advertising • Terrestrial Radio Broadcast Advertising • Terrestrial Radio Online Advertising • Satellite Radio Advertising Breakup by Key Regions: • North America • Europe • Middle East & Africa • Asia Pacific • Latin America

7. Report Description and Highlights Report Description Competitive Landscape: • WPP plc • Omnicom Group Inc. • Publicis Groupe S.A. • The Interpublic Group of Companies • Inc. • Dentsu International Group.

8. Key Questions Answered in the Report Report Description 1. What is the impact of COVID-19 on the global radio advertising market? 2. What will be the global radio advertising market outlook during the forecast period (2022-2027)? 3. What was the global radio advertising market size in 2021? 4. What are the major global radio advertising market drivers? 5. What are the major global radio advertising market trends? 6. What is the global radio advertising market breakup by type? 7. What are the major regional markets in the global radio advertising industry? 8. Who are the leading players in the global radio advertising industry?

9. Report DescriptionTable of Contents 1 Preface 2 Scope and Methodology 2.1 Objectives of the Study 2.2 Stakeholders 2.3 Data Sources 2.3.1 Primary Sources 2.3.2 Secondary Sources 2.4 Market Estimation 2.4.1 Bottom-Up Approach 2.4.2 Top-Down Approach 2.5 Forecasting Methodology 3 Introduction 3.1 Overview 3.2 Executive Summary 3.3 Key Industry Trends 4 Global Advertising Market 4.1 Current and Historical Market Trends 4.2 Performance of Various Segments 4.3 Performance of Various Regions 4.4 Key Players and their Market Shares 4.5 Market Forecast

10. Report DescriptionTable of Contents 5 Global Radio Advertising Market 5.1 Market Overview 5.2 Current and Historical Market Trends 5.3 Impact of COVID-19 5.4 Market Breakup by Type 5.4.1 Traditional Radio Advertising 5.4.2 Terrestrial Radio Broadcast Advertising 5.4.3 Terrestrial Radio Online Advertising 5.4.4 Satellite Radio Advertising 5.5 Market Breakup by Region 5.5.1 North America 5.5.2 Europe, Middle East & Africa 5.5.3 Asia Pacific 5.5.4 Latin America 5.6 Market Breakup by Industry 5.7 Market Forecast 5.8 Radio Advertising Pricing Models Click here to visit the complete table of content with list of figures and tables: https://www.imarcgroup.com/radio-advertising-market/toc

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13. Report Description and Highlights Report Description © 2022 IMARC All Rights Reserved This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC). Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing. International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication. IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of their respective companies.

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