AdTech Market Research Report, Market Share, Size, Trends, Forecast by 2023-2028

1. Global AdTech Market Research and Forecast Report 2023-2028 Author: Elena Anderson, Marketing Manager | Copyright © IMARC Service Pvt Ltd. All Rights Reserved IMARC Group © 2019 IMARC All Rights Reserved

2. Report DescriptionAbout IMARC Group The International Market Analysis Research and Consulting Group is a leading adviser on management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value challenges, and transform their businesses. opportunities, address their most critical IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, chemicals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise. IMARC’s tailored approach combines unfathomable insight into the dynamics of companies and markets with close cooperation at all levels of the client organization. This ensures that our clients achieve unmatchable competitive advantage, build more proficient organizations, and secure lasting results.

3. Report Description and Highlights Report Description Global AdTech Market Research Report: The latest report by IMARC, titled “AdTech Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” " finds that the global AdTech market size reached US$ 470.85 Billion in 2022. Advertising technology (AdTech) comprises a range of software and tools that allow advertisers to connect with their target audiences and execute and evaluate digital ad campaigns. It includes various components such as demand-side platforms, supply-side platforms, ad networks, ad servers, and agency trading desks that empower advertisers to purchase impressions and target audiences across multiple publisher sites. It helps brands, agencies, and advertisers seamlessly manage integrated campaigns and optimize their return on investment (ROI) in digital advertising. It also facilitates media buying and enables advertisers to deliver the right content to the appropriate audiences at the right time, leveraging first-party and third-party insights. In addition, it provides advertisers with increased visibility on the performance of their ad campaigns, allowing them to adjust their strategies and maximize their results. As a result, AdTech is gaining immense traction among various brands as it enables them to quickly reach their target audiences and launch optimized ad campaigns across the globe. Request Free Sample Report: https://www.imarcgroup.com/adtech-market/requestsample

4. Report Description and Highlights Report Description Global AdTech Market Trends : The surging adoption of digital marketing methods due to their cost-effectiveness, flexibility, and engaging nature represents the primary factor driving the market growth. Moreover, the escalating demand for AdTech from small and medium-sized businesses looking to expand their operations and connect with clients across the globe is positively influencing market growth. Additionally, the surging adoption of AdTech to enhance productivity and streamline the ad buying and planning process has catalyzed market growth. Besides this, the rising use of programmatic advertising, which leverages algorithms and data to target and deliver ads effectively, is propelling market growth. Along with this, the increasing number of businesses turning to privacy-compliant and transparent advertisement practices to ensure the privacy and safety of their client's personal information is another major growth-inducing factor. Furthermore, several key players are incorporating innovative technologies such as virtual reality (VR), artificial intelligence (AI), and the internet of things (IoT) to provide personalized ads that cater to the needs of customers is contributing to the market growth. Other factors, including rising online shopping activities, rapid expansion in the e-commerce industry, and increasing adoption of digital platforms, are also anticipated to drive the market further. Looking forward, IMARC Group expects the market value to reach US$ 825.98 Billion by 2028, expanding at a CAGR of 9.22% during 2023- 2028. Looking forward, the market value is projected to reach a strong growth during the forecast period (2023-2028).

5. Report Description and Highlights Report Description Market Summary: Solution Insights: • Demand-Side Platforms (DSPs) • Supply-Side Platforms (SSPs) • Ad Networks • Data Management Platforms (DMPs) • Others Advertising Type Insights: • Programmatic Advertising • Search Advertising • Display Advertising • Mobile Advertising • Email Marketing • Native Advertising • Others Platform Insights:

6. Report Description and Highlights Report Description • Mobile • Web • Others Enterprise Size Insights: • Small and Medium-sized Enterprises (SMEs) • Large Enterprises Industry Vertical Insights: • Media and Entertainment • BFSI • Education • Retail and Consumer Goods • IT and Telecom • Healthcare • Others Regional Insights: • North America • United States

7. Report Description and Highlights Report Description • Canada • Europe • Germany • France • United Kingdom • Italy • Spain • Others • Asia Pacific • China • Japan • India • South Korea • Australia • Indonesia • Others • Latin America • Brazil • Mexico • Others

8. Report Description and Highlights Report Description • Middle East and Africa Note: We are updating our reports, If you want latest primary and secondary data (2023-2028) with Cost Module, Business Strategy, Distribution Channel, etc. Click request free sample report.

9. Report Description and Highlights Report Description Competitive Landscape with Key Players: • • • • • • • Amazon.com Inc. Criteo Google LLC (Alphabet Inc.) Meta Platforms Inc. Microsoft Corporation Oracle Corporation The Trade Desk Inc. View Full Report with TOC & List of Figure: https://www.imarcgroup.com/adtech-market

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12. Report Description and Highlights Report Description © 2019 IMARC All Rights Reserved This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC). Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing. International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication. IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of their respective companies.

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