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Good Morning. Have your reading composition notebook out and turn to the next blank page . . Propaganda. What is propaganda? What is propaganda’s purpose? List some examples of propaganda. Propaganda .

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Good Morning

  • Have your reading composition notebook out and turn to the next blank page.


Propaganda

  • What is propaganda?

  • What is propaganda’s purpose?

  • List some examples of propaganda.


Propaganda

  • The deliberate attempt to influence a mass audience to act or think a certain way. Usually the term is associated with intent to deceive.


1. Over Simplified Stereotype

  • Reduces a complex situation to a clear-cut choice involving good and evil. Often useful in swaying uneducated audiences.

  • Ex: All Americans eat hot dogs.


2. Appeals to Fears

  • Plays on a listener's fears. The message says: if you don’t do a certain thing (or if you don’t think in a certain way) something that you fear very much will happen.

  • Ex: If you don’t get this security system for your house then you are sure to get robbed.


3. Name Calling

  • **Derogatory language or words that carry a negative connotation when describing an enemy. Name calling can arouse prejudice among the public by labeling the target something that the public dislikes.

  • Ex: Political Cartoons making fun of Obama/Bush.

  • Calling people “Commies”


4. Appeals to Desires and Needs

  • All human beings need food, drink, clothing and shelter in order to survive. We also have emotional needs: We need to be loved and cared for, to have meaningful work, to have a sense of dignity and self worth. A person is bribed or tempted by appealing to their human needs/desires.

  • Ex: Ralph Lauren sells their perfume by showing a romantic love scene and just putting the word romance on the ad.


5. Appeals to Sympathy for Underdog

  • This technique makes one feel sorry for someone, or a group, that doesn’t have what they need/want.

  • Ex: Showing photographs of the disaster in Haiti to influence people to give to charity.


6. Loaded Words

  • Certain words arouse such strong emotional responses that they are called loaded words because they are loaded with emotion.

  • EX: peace, patriotism, and moral


7. Confusion

  • Using a confusing message to make a consumer unsure or not understand so they give in or buy product.

  • Ex:"Are your children in danger?"

    • We commonly hear announcements that "bad chemicals" or "known carcinogens" are out there, without objective data to clarify whether the type, amount, and location of the substance could actually hurt anyone


8. Repetition

  • When a message is “drummed” into a listener’s consciousness, it tends to be remembered.

  • Ex: When looking at a target commercial you might see the red bulls -eye symbol repeated all over everything.


9. Powerful Images

  • Just as there are loaded words, certain images are loaded with powerful emotional associations. These images tend to make us “feel good.” In the same manner , words that are opposite can make us feel bad.

  • Ex: Uncle Same


10. The Band Wagon

  • Since most people like to be a part of the crowd, the propagandist can win over many followers if he/she can convince their listeners that everyone else is following a certain trend.

  • Ex: Everyone else has an I-pod so I need one too.


11. Testimonial

  • Someone gives their word that a product or idea works.  Often it’s a famous, respected person.

  • Ex: When celebrities endorse products… for instance Athletes and Wheates or Actresses with Covergirl make up.

  • 9 out of 10 dentist recommend this toothpaste.


12. Slogans

  • A “catchy” slogan is more easily remembered than an complicated and perhaps more accurate explanation.

  • Ex: Sleep Country U.S.A….


13. Plain Folk

  • A propagandist can convince people that he is one of the “plain folks” who is one of the common citizens rather than a leader who is not a part of the general group. The people will believe that since the propagandist claims to be one of them, he/she is trustworthy and has their best interest at heart.

  • Ex: When visiting a third world country, the President dresses in jeans and offers to make a change in their living conditions.


14. Transfer Device

  • is a device by which the propagandist carries over the authority and prestige of something we respect to something he would have us accept.

  • Ex: “The American pioneers worked hard because they cared about the future. If you care about the future of your family, then see your agent at Pioneer Insurance.”


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