Good Morning. Have your reading composition notebook out and turn to the next blank page . . Propaganda. What is propaganda? What is propaganda’s purpose? List some examples of propaganda. Propaganda .
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All human beings need food, drink, clothing and shelter in order to survive. We also have emotional needs: We need to be loved and cared for, to have meaningful work, to have a sense of dignity and self worth. A person is bribed or tempted by appealing to their human needs/desires.
Ex: Ralph Lauren sells their perfume by showing a romantic love scene and just putting the word romance on the ad.
Using a confusing message to make a consumer unsure or not understand so they give in or buy product.
Ex:"Are your children in danger?"
We commonly hear announcements that "bad chemicals" or "known carcinogens" are out there, without objective data to clarify whether the type, amount, and location of the substance could actually hurt anyone
Just as there are loaded words, certain images are loaded with powerful emotional associations. These images tend to make us “feel good.” In the same manner , words that are opposite can make us feel bad.
A propagandist can convince people that he is one of the “plain folks” who is one of the common citizens rather than a leader who is not a part of the general group. The people will believe that since the propagandist claims to be one of them, he/she is trustworthy and has their best interest at heart.
Ex: When visiting a third world country, the President dresses in jeans and offers to make a change in their living conditions.