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2008 Special Effects

2008 Special Effects. Idea To use lighting, motion and texture to expand color impressions Reason To enrich the color experience for an audience that craves to discover and personalize every sense. Special Effects. Modern Moiré. Digital layering Geometric repeats- Repetitive structures

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2008 Special Effects

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  1. 2008 Special Effects

  2. Idea To use lighting, motion and texture to expand color impressions Reason To enrich the color experience for an audience that craves to discover and personalize every sense. Special Effects

  3. Modern Moiré • Digital layering • Geometric repeats- Repetitive structures • Simplexity - the complex within the simple • Luster that integrates complexity

  4. Modern Moiré • Why - The secret within, because we love discovery, allure of mystery. Driven by our desire to have adventure. Trans-sensual – evolution of color and effect to create more both sensual experience

  5. Color from embedded LED lighting changes with software Metameric controlled colors to change a rooms color as the day passes Electro chromo colors Animated ambient images for a surface made of LED or soon OLED Interactive, The Hook

  6. Why - Relate to it,human interaction, get their attention, catch the consumers eye, engaging the senses. Touch of the fabric calls you to interact with it. Interactive, The Hook

  7. Lustrous Evolution • From glitter to shimmer to lustre • From funky novelty to high end sophistication • Communicates value in luxury • Layered shadow

  8. Lustrous Evolution • Why-It started with the glitter and bling of street trends, moving from sparkle to shimmer and lustre, as seen in luxurious and sophisticated finishes. This evolution bridges novelty and luxury.

  9. Organic Sheen • Opalescent • Combinations of science and nature • Tactile Luxury • Natural materials incorporated with the technology of sheen, luster and shine. • Mixing of organic fibers with multi-color layering and a tactile dimension. • Better than real

  10. Organic Sheen • Color and Reflections • Oil on Water • Dense viscous Colors • Color movement and Reflections • Why - Because we have the technology to do this, Real is not enough anymore. Nature inspiring effects not effects imitating nature

  11. Truth and Illusion • Handcraftedness • Translucency in fabric and plastic and color as a metaphor for honesty in a product

  12. Truth and Illusion • Smudging • Soft Edges • Monochromatic transition and color has emerged as a statement. • A sophisticated tie dye where we see a change in hue. • Architecture and nature

  13. Texture in Contrast • Liquid vs solid • Shimmer vs sparkle • Luster vs Matte • Light vs dark • Layered shadows

  14. Texture in Contrast Tightly woven luminous materials, reflect light from beneath materials such as mesh, creating a subtle sense of chiaroscuro for high end appeal. Why - Complexity to excite the senses.

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