1 / 19

Transactional Context

Where in the World Versus What’s on the Web An Examination of Web-Based Locational Information for Selected Firms in the Hospitality Sector Jim Wyse and Christine Strong. Transactional Context. Location-Constrained Enterprises (LCEs) Enterprise Location is a Material

ami
Download Presentation

Transactional Context

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Where in the World Versus What’s on the WebAn Examination of Web-Based Locational Information for Selected Firms in the Hospitality SectorJim Wyse and Christine Strong

  2. Transactional Context • Location-Constrained Enterprises (LCEs) • Enterprise Location is a Material • Transactional Consideration, i.e., • Transactions are ‘Location-Referent’ • Research Issue: Adequacy of Web-Based, • Transaction-Supporting Information for • an LCE’s Location-Referent Transactions. • Research Setting: Hospitality Sector

  3. Location-ConstrainedEnterprises (LCEs) Location: A Material Transactional Consideration Location-Independent Enterprises Location-Dependent Enterprises Locationally Dependent Enterprises LocationallyIndependentEnterprises

  4. Virtual vs Reality • The Web: Anywhere, Anytime • Transactions • The World: Location-Constrained, • Time-Restricted Enterprises

  5. Research Focus Research Focus • Adequacy of Transaction-Supporting Information • for Location-Referent Transactions Provided by • Web-Based, Map-Serving Business Directories • Web-Based Business Directories: Provide • Enterprise Information • Web-Based, Map-Serving Business Directories: • Provide Enterprise Locational Information

  6. Web-Based, Map-Serving Directories: An Example

  7. LCE Mini-Cases • Four Illustrative Cases • ‘Importance-of-Place’ Assessments • Instances of Locational Information • Inadequacy

  8. Woody Island Resort

  9. Oceanview Efficiency Units

  10. Methodology • No Prior, Directly Related • Academic Work • No Methodological Guidance • Devised a 5-Stage Methodology

  11. 5-Stage Methodology • Identify enterprises in an industrial setting where enterprise location is a material transactional concern (111 enterprises) • Select directories whose geographical coverage includes the region containing the LCEs (3 directories) • Obtain coordinates of the geographical location of each LCE (GPS instrumentation) • Extract coordinates of each LCE’s location from each directory (URL examination) • Calculate discrepancies in LCE location (great circle distances)

  12. Results – Directory Responses

  13. Results - Enterprise Displacement

  14. LCE Mini-Cases

  15. Locational Information ManagementImplications • Inadequate Locational Information Quality • Potential to Jeopardize Transactions Between • an LCE and its Prospective Customers • LCE Operators Unaware of Web-Available • Locational Information

  16. Recommendations • Awareness by LCE operators of the • directories and their ‘invitation’ • Analysis of an LCE’s locational • circumstances to assess required levels • of locational information content and • correctness • Actions – corrective actions and • accommodating actions

  17. Further Work • Replications using LCEs in other geographical • and industrial settings • Examination of LCE operator directory awareness • and corrective capabilities • Identification of the reasons underlying the LCE • locational discrepancies

  18. More Information • “Badly Off in All Directions: Geo-Placement of • Small Enterprises by Web-Based Business • Directories.” International Journal of Electronic • Commerce. (Summer 2004), pp. 145-159. • Website: www.busi.mun.ca/jwyse

  19. Where in the World Versus What’s on the WebAn Examination of Web-Based Locational Information for Selected Firms in the Hospitality SectorJim Wyse and Christine Strong

More Related