Case Study:  Using Smart TVs to Further Engage Viewers
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Case Study: Using Smart TVs to Further Engage Viewers. Wendell Wenjen , Director of Smart TV Advertising & Interactive TV Platforms, LG David Preisman , VP, Interactive Television, Showtime Networks Claudio Marcus , EVP Marketing & Research, Visible World.

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Case Study: Using Smart TVs to Further Engage Viewers

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Case study using smart tvs to further engage viewers

Case Study: Using Smart TVs to Further Engage Viewers

Wendell Wenjen, Director of Smart TV Advertising & Interactive TV Platforms, LG

David Preisman, VP, Interactive Television, Showtime Networks

Claudio Marcus, EVP Marketing & Research, Visible World


Case study using smart tvs to further engage viewers

Case Study: Using Smart TVs to Further Engage Viewers

TV Program Remind App

TV Sync App

&

Creative interaction

Viewing insights

Program promo effectiveness

Active fan engagement


Liveplus adds interactivity to linear tv

LivePlus Adds Interactivity to Linear TV


Case study using smart tvs to further engage viewers

Smart TVs: Growing Scale & Connections


Usage of smart tv services

Usage of Smart TV Services


Case study using smart tvs to further engage viewers

Smart TVs enable Synchronized Content Delivery

  • LivePlus default “on” – Recognizes video content

  • Matches & identifies show, episode, media time, or AdID

  • Initiates overlay interactive content from content owner


Applications using liveplus

Applications Using LivePlus

  • Synchronous in-show Interactivity

  • Enhanced advertising

  • Tune-in reminders

  • Programmer specific recommendations

  • Program related VOD

  • Program related T-Commerce

  • Show related social media

  • Analytics and measurement


Case study using smart tvs to further engage viewers

Case Study: Using Smart TVs to Further Engage Viewers

TV Sync App

Creative interaction

Active fan engagement


Case study using smart tvs to further engage viewers

Video: SHO Sync Overview


Case study using smart tvs to further engage viewers

  • The first in-program interactive experience for Smart TVs

  • Available on 2012 and 2013 LG Smart TVs

  • Also available for iPad as a second screen “companion” app

  • Engages fans with interactivity for the series they love

  • Appeals to a key demographic

  • Creates a social experience around television (live voting, social sharing from TV)

  • Integrated gamification and rewards can grow loyalty, ratings and subscriber retention

  • Nominated for 2013 Primetime Emmy®Outstanding Interactive Program: The Homeland SHO Sync Experience


Case study using smart tvs to further engage viewers

Video: Smart TV Examples


Case study using smart tvs to further engage viewers

  • Easy to use

  • No apps to install

  • Branded to take on the lookandvoice of each program

  • Rolling out for:

    • Homeland

    • Dexter

    • Ray Donovan

    • Shameless

    • Californication

    • New Series: Masters of Sex


Case study using smart tvs to further engage viewers

Case Study: Using Smart TVs to Further Engage Viewers

TV Program Remind App

Viewing insights

Program promo effectiveness


Case study using smart tvs to further engage viewers

Video: Smart TV Program Remind App

  • TV Program Remind App

  • Simple consumer value

  • Drives viewership and enables data capture

  • Super easy to implement


Case study using smart tvs to further engage viewers

Insights for effective program promotion

  • TV Program Remind App

  • Closed-loop analysis of program promo effectiveness

  • Ample research scale

  • Easy, timely & cost effective


Case study using smart tvs to further engage viewers

Insights for effective program promotion

  • Early insights across campaigns

  • Recency really does matter


Case study using smart tvs to further engage viewers

Insights for effective program promotion

  • Early insights across campaigns

  • Recency really does matter

  • Frequency has strong impact but is hard to achieve in scale


Case study using smart tvs to further engage viewers

Insights for effective program promotion

  • Early insights across campaigns

  • Recency really does matter

  • Frequency has strong impact but is hard to achieve in scale

  • Significant geographic differences


Case study using smart tvs to further engage viewers

Case Study: Using Smart TVs to Further Engage Viewers

Questions?___


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