Case Study:  Using Smart TVs to Further Engage Viewers
Download
1 / 19

Case Study: Using Smart TVs to Further Engage Viewers - PowerPoint PPT Presentation


  • 106 Views
  • Uploaded on

Case Study: Using Smart TVs to Further Engage Viewers. Wendell Wenjen , Director of Smart TV Advertising & Interactive TV Platforms, LG David Preisman , VP, Interactive Television, Showtime Networks Claudio Marcus , EVP Marketing & Research, Visible World.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Case Study: Using Smart TVs to Further Engage Viewers' - amena


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Case Study: Using Smart TVs to Further Engage Viewers

Wendell Wenjen, Director of Smart TV Advertising & Interactive TV Platforms, LG

David Preisman, VP, Interactive Television, Showtime Networks

Claudio Marcus, EVP Marketing & Research, Visible World


Case Study: Using Smart TVs to Further Engage Viewers

TV Program Remind App

TV Sync App

&

Creative interaction

Viewing insights

Program promo effectiveness

Active fan engagement


Liveplus adds interactivity to linear tv
LivePlus Adds Interactivity to Linear TV




Smart TVs enable Synchronized Content Delivery

  • LivePlus default “on” – Recognizes video content

  • Matches & identifies show, episode, media time, or AdID

  • Initiates overlay interactive content from content owner


Applications using liveplus
Applications Using LivePlus

  • Synchronous in-show Interactivity

  • Enhanced advertising

  • Tune-in reminders

  • Programmer specific recommendations

  • Program related VOD

  • Program related T-Commerce

  • Show related social media

  • Analytics and measurement


Case Study: Using Smart TVs to Further Engage Viewers

TV Sync App

Creative interaction

Active fan engagement



  • The first in-program interactive experience for Smart TVs

  • Available on 2012 and 2013 LG Smart TVs

  • Also available for iPad as a second screen “companion” app

  • Engages fans with interactivity for the series they love

  • Appeals to a key demographic

  • Creates a social experience around television (live voting, social sharing from TV)

  • Integrated gamification and rewards can grow loyalty, ratings and subscriber retention

  • Nominated for 2013 Primetime Emmy®Outstanding Interactive Program: The Homeland SHO Sync Experience


Video: Smart TV Examples


  • Easy to use

  • No apps to install

  • Branded to take on the lookandvoice of each program

  • Rolling out for:

    • Homeland

    • Dexter

    • Ray Donovan

    • Shameless

    • Californication

    • New Series: Masters of Sex


Case Study: Using Smart TVs to Further Engage Viewers

TV Program Remind App

Viewing insights

Program promo effectiveness


Video: Smart TV Program Remind App

  • TV Program Remind App

  • Simple consumer value

  • Drives viewership and enables data capture

  • Super easy to implement


Insights for effective program promotion

  • TV Program Remind App

  • Closed-loop analysis of program promo effectiveness

  • Ample research scale

  • Easy, timely & cost effective


Insights for effective program promotion

  • Early insights across campaigns

  • Recency really does matter


Insights for effective program promotion

  • Early insights across campaigns

  • Recency really does matter

  • Frequency has strong impact but is hard to achieve in scale


Insights for effective program promotion

  • Early insights across campaigns

  • Recency really does matter

  • Frequency has strong impact but is hard to achieve in scale

  • Significant geographic differences



ad