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Thursday, february 21

Thursday, february 21. We are creating solutions that should fit in to the story of people ’ s lives. Create an image Put the listener there Build interest Make it real. A story can…. [Ira Glass clip]. 4 methods for story construction. Storyspine Elements of story A-C-E

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Thursday, february 21

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  1. Thursday, february 21

  2. We are creating solutions that should fit in to the story of people’s lives.

  3. Create an image Put the listener there Build interest Make it real A story can…

  4. [Ira Glass clip]

  5. 4 methods for story construction • Storyspine • Elements of story • A-C-E • Stand & Deliver

  6. Storyspine, a way to frame a story

  7. (2)Elements of Story, a way to evaluate a story

  8. A story is a character-driven dramatic narrative. event conflict action

  9. A story is a character-driven dramatic narrative, and can be used to share your design process. POV/solution insight event conflict need action

  10. (3)A-C-E, a way to structure a story

  11. (4)Stand & Deliver, another way to structure a story

  12. Stand & Deliver RAMP Let the audience know how your content is important to them. What is the hook that draws them in?

  13. Stand & Deliver RAMP Let the audience know how your content is important to them. What is the hook that draws them in? EXAMPLE It was 4am when I first met Kamla Devy, and all I could hear where footsteps.

  14. Stand & Deliver THE 3 POINTS & FEELING Illustrate 3 things that you want the audience to know, motivated by how you want them to feel.

  15. Stand & Deliver THE 3 POINTS & FEELING Illustrate 3 things that you want the audience to know, motivated by how you want them to feel. EXAMPLE Explain the scene I observed: I watched as Kamla started a fire to prepare chai for me, while her children read beside her. Until then, I had thought of light as merely a basic need. For Kamla, light was about dignity and her children’s future.

  16. Stand & Deliver DESSERT A meaningful story or fact that the audience will remember.

  17. Stand & Deliver DESSERT A meaningful story or fact that the audience will remember. EXAMPLE Kamla breathed life into the product that has now impacted millions of lives.

  18. Storytelling for Design Review 2 5 MINUTES Minute 1: Tell us a compelling user-centered micro-story Minutes 2-4: Tell us the story of your process, including key insights from synthesis, and evidence of testing multiple prototypes Minute 5: Paint a picture of what’s next featuring your chosen solution concept

  19. Stand & Deliver – your DR2 template

  20. Stand & Deliver FOR DR2: Compelling user-centered micro-story (1) RAMP TITLE. What is it about, in 3-4 words? Finding life in darkness

  21. Stand & Deliver DETAILS. What are the details you want to convey in order for us to remember the title? • Kamla doing chores in the dark • Kamla walking barefoot in the cow dung • Kamla caring for her children and for me • Creating the cooking fire • Image of us around the cooking fire drinking chai • Seeing the children reading by their mom • What light meant to the family…opportunity and future • I worried about, was it bright enough?

  22. Stand & Deliver VOCABULARY. Brainstorm words that convey the essence of the details. • Illuminate • Inspire • Warmth • Family • Together • Cared for • Nurture • Future • Aspire • beyond

  23. Stand & Deliver What is it about? Why does it matter?

  24. Stand & Deliver FOR DR2: Process story revealing the insights (2) THE 3 POINTS & FEELING What is it about? Why does it matter?

  25. Stand & Deliver

  26. Stand & Deliver

  27. Prepare for Design Review 2! • HOMEWORK

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