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Million Dollar Direct Mail Systems for Buying Houses

Million Dollar Direct Mail Systems for Buying Houses. With Richard Roop. Who is Richard Roop?. Woodland Park, Colorado Married 19 years, father of 2 The Marketing Consultant for Real Estate Entrepreneurs Marketing & Business Consultant since 1984 Full-time investor since 1996

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Million Dollar Direct Mail Systems for Buying Houses

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  1. Million Dollar Direct Mail Systems for Buying Houses With Richard Roop

  2. Who is Richard Roop? • Woodland Park, Colorado • Married 19 years, father of 2 • The Marketing Consultant for Real Estate Entrepreneurs • Marketing & Business Consultant since 1984 • Full-time investor since 1996 • Copywriter - $15,000 + per sales letter • Over 250 deals • Buys 2 to 3 houses per month • Sells 3 to 4 houses a month • Average profit over $27,000 • Managing over 50 properties • Farming 2 areas of 15,000 homes each • Certified Master Practitioner of NLP

  3. How to make money in real estate Don’t treat your investing as a hobby Don’t call charity business Marketing is salesmanship multiplied Marketing is the key to any business Business is about making profits

  4. How to make money in real estate Marketing is the key to huge profits You get paid for creating value Have a game plan Track your results Be a big fish in a small pond Use a formula for making offers

  5. Hypothetical example • Average profit $27,400 • Generate 15 calls through marketing • Prescreen down to 5 leads • Visit 4 motivated and flexible sellers • Get 1 offer accepted • Spend $750 to get 15 calls • Each call worth $1,826 • $100 = $3,650

  6. How to Collect 5 Figure PaychecksBuying & Selling Houses • Find Deals • Prescreen Leads • Construct & Present Offers • Close • Sell & Occupy Quickly

  7. How to Find Deals • Driving your “farm” area • Bird dogs • MLS • Calling sellers • Foreclosure sales • Marketing – Direct Response

  8. 3 M’s of Marketing Market Message Media

  9. Clearly identifying your MARKET • Ask yourself these questions… • Who do you want to communicate to? • Who can you help the most? • Who's most likely to need for your help? • Where do you want to buy? • What types of property to target?

  10. Create a MESSAGEthat matches your market • What are the top benefits can you offer the seller? • Why should they choose you over the other options they have to sell their house? • What are the most important benefits you can offer to a seller? • What problems can you help a seller overcome? • Why is it easy and safe to do business with you? • Why should they call you now? • What do you want them to do next?

  11. Free Special Reports Flyers Advertorials Small Display Ads Classified Ads Signs Post It Notes Door-to-door Radio Spots Real Estate Hot Line Door hangers Free Co-op Mailers Oversized Postcards USPS.com Postcards “Jump off” ads Business cards Web sites & email Letters Proven, Low Cost MEDIA

  12. Markets by location • Radius search by distance • Radius search by number of homes • Carrier routes & Zip codes • Bread and butter neighborhoods • High end neighborhoods • High number of foreclosures • Days on the market • Newer subdivisions • Where you own already

  13. Lists • Out of the area owners & Non-owner occupied • Expired listings • For Sale By Owners • Market price • Preforeclosures • Homes owned 1-3 years • Homes that are 1-3 years old • Free & clear houses • Homeowners 65 years or older • Transfers by quit claim • Transfers by quit claim - out of the area owners

  14. More Lists • Bankruptcy • Divorce • Delinquent taxes • Behind on payments • Probate • Burned out landlords - evictions • Code violations • Condemned houses • Vacant houses • In house follow up list • Entire contact list

  15. “Free Special Reports”

  16. 2-Step USPS.com Postcards

  17. Pre-Foreclosure Card

  18. “Million Dollar” PostcardFront

  19. “Million Dollar” PostcardBack

  20. “Million Dollar” Postcard • Saturate neighborhoods • 1-step marketing • Little or no competition • Very Systematic • $600 = $10,800 average • $600 = $31,200 (Jim in CA) • $600 = $21,600 (Roop in CO 1st time)

  21. Merged USPS.com Postcard

  22. Merged USPS.com Postcard • Very targeted • 2-step marketing • Systematic, fast • 28 cents - complete • $100 = $57,100 (Mike in CO) • $100 = $11,600 (Roop 1st time)

  23. USPS.com postcard templates

  24. Val Pak

  25. AYellowLetter

  26. More direct mail strategies • Get 10,000 flyers out monthly for free • Using the “yellow page” flyer trick, sell your houses or cut your costs in half • Getting free & super cheap mail lists • Building an “in-house” pre-foreclosure list • Using postcard “auto responders” • House selling strategies using direct mail

  27. You need M.O.R.E • M arketing • O ffers • R aising Cash • E xit

  28. More resources • The Ultimate Direct Mail System • www.richardroop.com/ultimate • Marketing Mastery Training Calls • www.richardroop.com/masterycalls • www.richardrrp.com/feb2005 Password: love2 • Instant Marketing Tool Generator • www.richardroop.com/imtg4 • FREE Marketing & Success eLetter • www.richardroop.com/signup

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