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Unit 9 e-Commerce

Unit 9 e-Commerce. Nankai College Broadband Multimedia. MSc Interactive Tech. for e-Commerce. May 99 - SE e-Commerce working group three MSc/MBA offering e-content by 2001, increase business content in IT degrees Oct 99 - approval to design a programme Feb 00 - approval & intake Oct 01

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Unit 9 e-Commerce

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  1. Unit 9 e-Commerce Nankai College Broadband Multimedia

  2. MSc Interactive Tech. for e-Commerce • May 99 - SE e-Commerce working group • three MSc/MBA offering e-content by 2001, • increase business content in IT degrees • Oct 99 - approval to design a programme • Feb 00 - approval & intake • Oct 01 • first graduates • first intake MSc e-Business Systems & Consultancy • first intake BSc e-Business

  3. Feedback • Existing MSc programmes met most needs • Multimedia Technology (200) • Information Systems (120) • Software Technology/Engineering (80) • also… Information Mgmt, MBA etc • Gaps • Technology translator • Customer-centred • Hybrid IT & Business

  4. The Gartner Curve!

  5. The e-Solutions Skillsets The end-user Business Consultancy E-Business Systems& Consultancy Project Sponsors Creative Industries Information Systems Interactive Tech fore-Commerce Software Technology Multimedia Tech IT Departments Software Engineering In fact even more overlapthan shown - the six programmes are achieved in 16 modules - 8 for each Software Companies

  6. So what skills are needed for the New Economy ? • interactivity, • intelligent databases, • intuitive interfaces, • innovation through IT, • information management. • I-commerce

  7. MSc Validation • Among those on university’s validation panel (Dec 00 - Jan 01): • Local entrepreneur/usability specialist • Chamber of Commerce e-Commerce specialist • Our competitors! • Guest Lectures • Sun Microsystems • Indiana University

  8. Final Structure • What do you leave out?! • Java & SW Engineering • Entrepreneurship/Business Consultancy • Information Management, • Internet Multimedia, • Interactivity & The Internet, • Database Systems • Business Transformation • e-Commerce, • VLDB/ Warehousing/Mining, • Research Skills/Group Project

  9. Delivering the Learning • Full-time - two semesters each of 15 weeks (with Xmas/Easter breaks) • 4 Modules at a time • 3 hrs lecture/tutorial/lab + 7 hrs student-centred activity per module per week • Assessment 70% Coursework - many student-driven • Part-time - half the contact, twice the length • Optionally Two Evenings or day release • But Two evenings hard to sustain

  10. Delivering the Learning • 3.5 students per PC (1500: 425) • Unix accounts for Database Servers • Multimedia Specialist Software on NT - 120 licenses DW, FW, Flash, Director • Moving to Merchiston Computing Facility • 500 plus workstations in single room • central support desk • arranged in cells of 24/30

  11. Group Projects • Three typical group projects • 150 hours from each student over 13 weeks • International teamworking and topics • China, Taiwan, Canada, Serbia, France, England, Ireland • Produce software but also: • Business development plan • Needs Analysis • Evaluation

  12. Napier Xchange • Needs • Napier students spend £1.4m p.a. on textbooks • existing provision flawed • Delivered • Working system (ASP) • Commercial Partnership • NSA to use - profitable on 5% market share • The development of an online searchable database service for the trading of second-hand books for students of Napier University • Alasdair McLeish • John Maguire • Dusan Marjanovic • Neil Pickard • Paul Wareham

  13. Sino-Scot Link • Needs • growth in Chinese students in UK, but poorly presented information • Delivered • Working system • Community links • Usability issues highlighted • Bilingual web-site for prospective, current and past Chinese students studying in Scotland • Jim Doyle • Jean Wang • Liu Chaohua • Liza Hurley • Yao Shengchun

  14. Scoopdawg.co.uk • Needs • WAP/3GL services not here or low penetration • Delivered • Working system (SMS/ASP) • Commercial viability assessment • Useful research findings on sample of ~100 • Internet-based SMS text messaging information alert service • Andrew Forbes • Mathew McKenzie • Russell Monteith • Andrew Oliver

  15. For more information • www.napier.ac.uk • www.dcs.napier.ac.uk/~tommc/ • t.mcewan@napier.ac.uk • 0131 455 4636 • Admissions: • Dr Jose Munoz 455 4661 (pg) • Tim Musson 455 4628 • Programmes Office (Katy/Linda 455 4547)

  16. W3C Standards • XML - eXtended Mark-up Language • Like HTML but more precise, and now... • re-implement HTML in XML • Xlink for hyper-references • CSS and now XSL for Style Sheets • Scalable Vector Graphics (SVG) in XML • X3D - Virtual Reality (formerly VRML, Web3d)

  17. What is it exactly? • method for putting structured data in a text file • looks a bit like HTML but isn't - no meaning • text, but for debug - not to be read • family of technologies • verbose, but that is not a problem • new, but not that new (1980, 96, 98) • license-free, platform-independent and well-supported • http://www.w3.org/XML/1999/XML-in-10-points

  18. XML - A basis upon which to build • dialects specific to a “domain” • application layers • RDF - resource description framework - content about content - metadata Source: http://www.w3.org/XML/Activity.html

  19. Vendors - some history • 1994 • HTML 1.0, HTML 1.5?, SGML • The evil kingdom - Netscape • 1999 • HTML 4, XML • The evil kingdom - Microsoft

  20. Vendors • If everything is standardised how do we make money? • Tools - Dreamweaver, Office XP • Content - media that makes sense across channels • Consultancy - enabling work-flow across heterogeneous environments etc

  21. Smart things to learn • For a 5-10 year career doing nothing but • 1994 - learn HTML and then Javascript • 1997 - learn Dreamweaver and/or competitor products • 2000 - be able to manage content - at first with ASP/JSP, but off-the-shelf solutions • 2003 - ?

  22. Universal Service Interop Protocols (these layers are not defined yet) Interop Stack Universal Description, Discovery Integration (UDDI) Simple Object Access Protocol (SOAP) Extensible Markup Language (XML) Common Internet Protocols (HTTP, TCP/IP) UDDI • UDDI sets the seeds for a global marketplace beyond the wildest ambitions of multinationals, and the wildest fears of anti-capitalist protesters?

  23. See UDDI presentation http://UDDI.org/pubs/UDDI_Overview_Presentation.ppt

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