AGRIBUSINESS LOGISTICS AGEC 632. INTRODUCTION TO AGRIBUSINESS LOGISTICS AUGUST 29, 2002. BUSINESS LOGISTICS DEFINED.
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INTRODUCTION TO AGRIBUSINESS LOGISTICS
AUGUST 29, 2002
= customer service =customer satisfaction
planning, implementing and controlling
flow and storage of
efficient, cost effective
finished goods and
from point of origin to point of consumption
to conform to customer requirements
Allocate resources to the marketing mix to maximize long-run profitability
Four Ps of marketing
Minimize total cost given customer service objective
Concern is the infrastructure and policies to realize the marketing objective
value to the customer
strategic value to firmMARKETING AND LOGISTICS
Minimizing total cost!