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Westcan S igns and Lighting. Eric Thomasen. Index. In The B eginning Spreading T he Word Treat ‘ E m L ike G old Anything Goes Quick Decisions Online Presence One Stop Shop Going Green Product Price Marketing Communications Distribution What It All Comes Down To Thanks To….

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Westcan S igns and Lighting

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WestcanSigns and Lighting

Eric Thomasen


Index

  • In The Beginning

  • Spreading The Word

  • Treat ‘EmLike Gold

  • Anything Goes

  • Quick Decisions

  • Online Presence

  • One Stop Shop

  • Going Green

  • Product

  • Price

  • Marketing Communications

  • Distribution

  • What It All Comes Down To

  • Thanks To…


WESTCAN LIGHTING AND SIGNS

  • This is a business owned by my dad

  • Started in 2009

  • Since then has created a monopoly in the western field

  • Customers are extremely happy and appreciative of the outstanding service.


In the beginning

  • 2 vans with bucket lifts left for Edmonton

  • Started by driving around at night and looking at signs that either needed repair or replacement, taking a photo of the sign, writing up a free estimate for service and calling the sign owner the next day with an estimate and the willingness to repair it for much less than the competition.


Spreading the Word

  • Eventually Westcan’s outstanding service and prices confirmed contracts with major national companies for western Canada. (Starbucks Coffee Canada, McDonald’s Canada, Tim Horton’s, Wendy’s Canada, Future Shop, Shell Canada and more.)

  • Word of their “family like business” spread and got the attention of most major business’


Spreading the Word

  • Unconventional advertising is one of the key aspects in their success

  • By providing free estimates and arriving willing to do any little task the customer needed completed, Westcan kept a group of loyal customers. For example: if they are there to complete an install, and the customer has a problem with their plumbing, Westcan employees will do what ever they can to fix it.


Treat ‘em like Gold

  • Taking good care of your employees makes them work harder and remain loyal

  • Westcan provides the latest technology to all employees (iPhones, iPads, etc.)

  • Above average pay keeps employees happy and loyal


Anything Goes

  • Flexibility towards both employees and customers provides satisfaction with customers.

  • Word of mouth and buzz creates a large presence in Canada.


Quick Decisions

  • Customers appreciate speedy service.

  • Where most businesses would spend time and money analyzing decisions, Westcan prides themselves on using experience and knowledge to act quickly.


Online Presence

  • Wescan constantly keeps contact with customers through FaceBook, Twitter, Linkdin and a user friendly website.


One Stop Shop

  • There are many different parts to the lighting and sign industry. Westcan covers all areas of production, distribution as well as service.

  • By doing this they have quickly expanded to the largest company of their kind in Western Canada


Going Green

  • Westcan is socially responsible.

  • They install low energy L.E.D. bulbs

  • They recycle all used electronics


Product

  • Westcan provides a very friendly service.

  • Everyone has lights, most businesses have signs. Westcan is there to service , install and repair them.

  • Westcan and its sister company Chris’ signs have received many awards for best new business and best boss. Chris was even on a top 40 under 40 list.


Price

  • Most western companies can over charge for their business, but Westcan makes sure to provide the lowest prices for the best work.

  • Loyal customers are the best customers.


Marketing Communications

  • Westcan uses the buzz factor to communicate their services.

  • They have a strong online presence


Distribution

  • All through western Canada, Westcan’s products are distributed personally by either a service rep or a sales rep.


What It All Comes Down Too

  • Westcan is successful because of the constant satisfaction of customers because of good service and happy employees.

  • TO SUCCEED, BE NICE.


Thanks to…

  • John Thomasen

  • www.westcan.com


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