Making Your Resume Persuasive. Hook, Salting & Emotional Word Pictures. Hook. A great hook successfully takes your mind out of the past or future and hooks you right into the moment and into the conversation. Now I’ve got your attention. Salting.
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A great hooksuccessfully takes your mind out of the past or future and hooks you right into the moment and into the conversation. Now I’ve got your attention.
Ever heard, “You can lead a horse to water, but you can’t make him drink?” Scott says, that you can make him drink.
Just feed him a few oats beforehand and put lots of salt on the oats. Why? Because salt makes you thirsty!
An emotional word picture is a word, a statement, or a story that creates an instant picture in listener’s minds that clarifies what you are trying to say and implants a feeling into their emotions.
Action: Uncover the real similarities and offer genuine praise.
Action: Give what you want to receive.
Action: Use peer power whenever it’s available.
Action: Make their commitments active, public & voluntary.
Action: Expose your expertise; don’t assume it’s self-evident.