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Dr. Robin Shepard Associate Professor, Department of Life Sciences Communication;

Dr. Robin Shepard Associate Professor, Department of Life Sciences Communication; College of Agricultural and Life Sciences, UW-Madison; also Cooperative Extension - University of Wisconsin. Presented to: The Great Lakes Craft Brewers & Water Conservation Conference

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Dr. Robin Shepard Associate Professor, Department of Life Sciences Communication;

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  1. Dr. Robin Shepard Associate Professor, Department of Life Sciences Communication; College of Agricultural and Life Sciences, UW-Madison; also Cooperative Extension - University of Wisconsin. Presented to: The Great Lakes Craft Brewers & Water Conservation Conference October 26-27, 2009. Milwaukee, Wisconsin For additional information, questions and clarifications: (608) 890-2688 or robin.shepard@uwex.edu

  2. The Great Lakes Region

  3. What Brought the “Beer Here”

  4. Who We Are and Where We Came From Wisconsin European Ancestry Data from: Applied Population Laboratory, Department of Rural Sociology, University of Wisconsin-Madison

  5. Who We Are and Where We Came From Data from: Applied Population Laboratory, Department of Rural Sociology, University of Wisconsin-Madison

  6. Great Breweries of the Great Lakes

  7. Great Breweries of the Great Lakes Data from: beermapping.com

  8. The Brewery Business in the Great Lakes States Industry Numbers (estimates) brewpubs 962 micro-breweries 456 regional – craft brewers (15,000 bbl +) 64 contract breweries ~123 ——— ~1604 Numbers by States (estimates) Brewpubs Microbreweries Regional Contact Totals California 145 53 10 28 236 Colorado 64 20 5 2 91 Washington 52 32 2 1 87 Oregon 52 23 4 1 81 New York 56 16 0 7 79 Michigan 48 18 1 3 70 Wisconsin 40 16 6 5 67 Pennsylvania 46 12 5 2 65 Illinois 37 1 1 3 42 Ohio 24 4 2 3 33 Minnesota 17 2 3 1 23 Indiana 14 6 0 0 20 Source: The Brewers Association – The New Brewer. 2008

  9. US Beer Consumption – Domestic Beer Millions of Barrels Tremblay & Tremblay, MIT, 2005

  10. The Brewery Business in the Great Lakes States (Industry Estimates) Job (estimates) by State Brewery Distributing Retail Economic Contribution Jobs Jobs Jobs (Billions) New York 1,767 6,319 51,691 $ 5.0 Michigan 555 3,354 33,658 $ 2.1 Wisconsin 3,1372,70026,326 $ 3.4 Pennsylvania 1,4515,37727,045 $ 2.8 Illinois 9763,19640,732 $ 2.9 Ohio 1,829 3,864 37,305 $ 3.6 Minnesota 3241,55413,605$ 0.9 Indiana 1811,59122,139 $ 1.2 Regional Economic Impact 10,220 27,955 252,861 $ 21.9 National Estimates* 42,947 95,399 888,433 $ 86.1 • *The industry estimates total US economic impact at more than $198 Billion that includes other industry related jobs, taxes paid and taxes generated. Source: American’s Beer Distributors and the Beer Institute (www.beerservesamerica.org)

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