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ANOVA

ANOVA. The New Blue Solution. FOY, Inc. Presented By: Chad Wise, Executive Vice President Erica Klein, Director of Product Development Candace Smith, Director of Promotions Karima Waithaka, Market Research Analyst Josh Jones, Director of Strategic Marketing. ANOVA. Youth Within Reach.

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ANOVA

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  1. ANOVA The New Blue Solution FOY, Inc. Presented By: Chad Wise, Executive Vice President Erica Klein, Director of Product Development Candace Smith, Director of Promotions Karima Waithaka, Market Research Analyst Josh Jones, Director of Strategic Marketing

  2. ANOVA Youth Within Reach • Fountain of Youth Revealed! • Health and Beauty Aid • Aging Cells • Cell division • Free Radicals • Ingredients • Telomerase: Keeps Cells Dividing • Acetyl-L-Carnitine: Boosts Energy, Burns Fat • Alpha Lipoic Acid: Supercharged anti-oxidant, Cleans Liver

  3. ANOVA Youth Within Reach • Packaging • Directions • Product Line Extension • Possible Side Effects • Who doesn’t qualify? • Directions • Side Effects • Disqualified

  4. ANOVA Who DOES qualify? • Demographics • Psychographics

  5. ANOVA Promotion • Our Name • Our Colors • Billboard Presentation • Promotional Plans

  6. ANOVA Creating Awareness for Anova • A Mix of Push and Pull Strategies • Push Strategy: Sales Promotions and Product Trials • Pull Strategy: Advertising and • Public Relations

  7. ANOVA Advertising • Regional Reach • Focus on Product Advertising • Mediums: TV, Magazines, and Billboards • Diane Lane Endorsement

  8. ANOVA Visible Results!

  9. ANOVA Look for our ads!

  10. ANOVA Public Relations • Press Releases: Regional Newspapers • Interviews: Regional News Stations or Talk Shows

  11. ANOVA Where can I get Anova? • Los Angeles, Las Vegas, Miami, and Atlanta • Retail Stores • Macy’s • Nordstrom’s • Spas • Four Seasons

  12. ANOVA Transportation • Headquarters in Dallas, TX • Freight Transport • Channel Operation with Macy’s, Nordstrom’s and Four Seasons

  13. ANOVA Pricing • 14-day Introductory Package • $125 • Standard 60-day supply • $500

  14. ANOVA Competition • Plastic Surgery • Rhinoplasty • Facial Rejuvenation • Eyelid Surgery • Anti-Aging Products • Facelifts • Injectibles

  15. ANOVA The time is now. • Conclusion • Questions??

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