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WORKPACKAGE 4 “LIVONIAN RING”- NEW ESTONIAN-LATVIAN TOURISM PRODUCT Aiga Petkevica, NK consulting. WHAT?. Situation analysis in tourism Concept for the “Livonian Ring” tourism product Thematic tourism routes of “Livonian Ring” Common development plan for the tourism
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WORKPACKAGE 4 “LIVONIAN RING”- NEW ESTONIAN-LATVIAN TOURISM PRODUCT Aiga Petkevica, NK consulting
WHAT? • Situation analysis in tourism • Concept for the “Livonian Ring” tourism product • Thematic tourism routes of “Livonian Ring” • Common development plan for the tourism • Joint Marketing Strategy of “Livonian Ring” • Database of tourism objects • Visual identity of “Livonian Ring” • Broshure on “Livonian Ring” • Joint website of “Livonian Ring” • Post project organisational structure for marketing and development of “Livonian Ring”
WHO AND HOW? • Members of TWG, representatives and tourism experts from: • Pärnu Town Government • Pärnu County Government • Kuressaare Town Government • Saaremaa County Government • Talsi District Council • Tukums District Council • Limbazi District Council / TIC • 5 Tourism workgroup (TWG) meetings
WHO ELSE? • Supervisors: • Ain Hinsberg, Parnu College - EE • Aiga Petkevica, NK Consulting – LV • Additional experts
WHEN? • Meeting 1 – 30.11.2006 – Introduction, discussion and overview of situation analysis and existing tourism developments / in Parnu • Meeting 2 – 21.02.2007 –Tourism product concept; thematic tourism routes, data base / in Riga • Meeting 3 – 27.03.2007– Start for Common development plan / in Hedemeste • Meeting 4 – 20.04.2007– Start for Marketingstrategy of “LR” / in Tukums • Meeting 5 - May– post project organizational structure for marketing and development of “LR”
