Amid all the growing fanfare of clothes and garments, fashion has emerged as the dominant theme of ‘self-presentation’ in the society; & sort of status symbol for the wearer. There are various parameters that determine the superiority dimensions of the offers in the clothes’ market. People are looking out for the fabric quality, the rate tags and last but not the least, the gaudiness quotient which is a major determinant of the popular choice! For more information, Visit https://thepotplant.in/womenswear/
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Clothing and attires have always remained the integral icons of human culture since times
immemorial. The significance of these icons has never faltered, rather strengthened because
of the ever fashion savvy orientation of the newer generations. We are now spending
tremendously on our clothing each year; and when we are not spending, we are planning to
spend on some choice ones in near future. The question as to why we have nurtured a deep
fancy for ‘fashion’ is a very generic one and relates to our inherent desire to look good and
adorable before others. This desire alone determines our acceptance in the broader social
For the same reason, we today have a well-established vertical of apparels which are
directed by the fashion inputs. The newer designs are available at a fast pace in the market
and there is brisk fall & winter woolens & summer cotton dresses online shopping; of
course in addition to the open markets that are always flooded with the enthusiastic and
Let’s peep into the fashion of age!
Amid all the growing fanfare of clothes and garments, fashion has emerged as the dominant
theme of ‘self-presentation’ in the society; & sort of status symbol for the wearer. There are
various parameters that determine the superiority dimensions of the offers in the clothes’
market. People are looking out for the fabric quality, the rate tags and last but not the least,
the gaudiness quotient which is a major determinant of the popular choice! It is actually a
combination of these factors that work generically in the choice development.
The vertical of apparels which are ‘cotton’ saga -
With the consciousness getting up among the common buyers, we see good demand for
cotton clothes; like in the hot tropical countries. Cotton designer tops are in high demand
in such climatic regions and buyers look out for the ‘cotton’ tag carefully. Cotton shirts
online shopping finds plenty of buyers who belong to the young age group. This is
an interesting phenomenon because young men and women have been known to be
charmed by the glaring fabrics of silk and satins! Let’s talk as for why such a shift has
occurred? It is not that cotton is a newer intervention but the fact is that the modern
technology has made possible some of the best and appealing uses of cotton. Earlier cotton
was regarded as the fabric of the poor with little quality and designs. This perception
continued for fairly long and it was only in the last two decades that the sophisticated looms
started to roll out fine cotton fabric with exemplary designs on it. This was a remarkable
change and did wonders for the popular acceptance of the good old cotton fabric as the
popular choice in the market. Now cotton clothing for women and men is a different
segment of high appeal.
This appeal further drives the improvisations and innovations in the cotton fabrics and the
markets are always supplied with the novelties that drive sales. This is the new cotton
frenzy phenomenon and cotton itself has proved it as a worthy and unparalleled contender
among the list of traditional and newer fabrics.
Let’s try nature this time – this thought has many buyers!
There is another thought development in the fashion industry that emphasizes on the
dimensions of ‘eco-friendliness’, nature orientation, aesthetic appeal and the like concepts.
This market segment is nascent and somewhat peripheral but has shown strong signals that
it would remain as an adjunct. Ever tried the cool greens or the splashy saffron tops with
mantras printed on it? These offer a different appeal that runs contrary to gaudiness, yet it
has gripped the fancy of many in the youth segment. There are also many brands like
thePotplant and the like who boast of the coconut buttons that are specially marketed in
their cotton shirt online shopping pages in the web. This, of course, cannot be called as
regressive and the buyers of such clothes need not belong to the techno-less societies.
The appeal for such offers in the market emanates from the nature friendliness tag, as said
above; and the wearer may be either busy telling the peers that the buttons are ‘natural’ or
just enjoying the rustic feel of nature at heart and soul. We often find the banners of eco-
friendly clothing, organic cotton clothing and the like that attract many buyers
The apparels & fashion industry responds in a dynamic manner in consonance with the
undercurrents that could be the precursors of the next popular mood in the market. Hence
fashion today is everything from super gaudy to pure natural!