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BAB 303. Marketing: An Introduction. Outline. Class Syllabus Schedule Role of Marketing in Business. Class Syllabus: Leverage the TA’s!. All questions and issues are to be directed through the TA’s Course TA’s contact info: Peter Sashin ([email protected]): Room 423 Bus Bldg

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BAB 303

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Bab 303

BAB 303

Marketing: An Introduction


Outline

Outline

  • Class Syllabus

  • Schedule

  • Role of Marketing in Business


Class syllabus leverage the ta s

Class Syllabus: Leverage the TA’s!

  • All questions and issues are to be directed through the TA’s

  • Course TA’s contact info:

    • Peter Sashin ([email protected]):

      • Room 423 Bus Bldg

      • Office Hours Monday 1pm-5pm

    • Steve Christensen ([email protected]):

      • Room 423 Bus Bldg

      • Office Hours Friday 8am-12pm


Class syllabus exams

Class Syllabus - Exams

  • Three online tests taken in 210 & 211 Keller each worth 33% of your final grade

  • BRING YOUR PSU ID!!!!

  • Register online via the junior core website

  • Make-up requests filed at the junior core office at 202 Business Building

  • E-testing review – Wednesday, Sept. 7th 6:30pm at 100 Thomas Building


Class syllabus other

Class Syllabus - Other

  • Opportunity to earn up to 2 extra credit points

    • 1 point awarded for each successfully completed study (1% added to final grade)

  • Lectures posted to Angel prior to class


Bab 303

MARKETING: AN INTRODUCTION 7/E by Armstrong & KotlerCourse: BA 303, Principles of Marketing Professor: John Liechty This text is a crucial resource for:•Test Preparation•Homework assignments•Reading assignments


Bab 303

Special ValuePack for Penn State

  • Text + Custom Student CD ISBN: 053610395X

  • Priced LOWER than a used book at the campus bookstore!

  • New text + Student CD: $82.95

  • Used text: $84.00


Bab 303

Text & Video Tips On:

  • Using your textbook

  • Navigating freshman year

  • Choosing a major

  • Writing term papers

  • Juggling finances in college

  • Career guidance

  • And more!

    Featuring content written by students for students!

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Role of marketing

Role of Marketing

  • Delivering Value to customers

  • Figuring out what customers need and meeting that need

    • Feel they have good value

    • Economically Viable


Role of marketing1

Role of Marketing

  • Products – Developing new products

  • Placement – Distribution, how to get products to customers

  • Price – What can you charge?

  • Promotion – Communicating the Value Proposition


Other areas

Other Areas

  • Finance

  • Accounting

  • Information Systems

  • Management

  • Logistics/Supply Chain Management

  • Manufacturing/Engineering


Finance

Finance

  • Getting the money (capital/resources) to run various projects – capital budgeting, equity and debt issues

  • Dealing with the pension problem

  • Secondary Markets – raising money and buying and selling financial securities


Accounting

Accounting

  • Keeping track of assets and liabilities

  • What do you own and what do you owe?

  • Tax Accounting – assets, liabilities and income from the Government’s perspective

  • Managerial Accounting – assets, liabilities and income from the perspective of managing the company.


Information systems

Information Systems

  • Creating and effectively using the computer systems (computers, networks, databases, …)

  • Underlying and connecting every aspect of the business


Management

Management

  • Leading people and making strategic decisions

  • Recruiting, hiring, assessing and firing.

  • Motivating – providing direction, vision, resources and incentives

  • Deciding where to place resources and where to not place resources


Logistics

Logistics

  • Transportation, scheduling, inventory management

  • Keeping track of lots of things and getting them to where they are supposed to go in an optimal fashion


Manufacturing

Manufacturing

  • Physically creating the product

  • Design and Engineering


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