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OC Parks Social Media

OC Parks Social Media. Marisa O’Neil, Public Information Officer Chris Hazen, HR Recruiter. Our parks: 60,000 acres 22 regional and wilderness parks 7 miles of beaches 7 historical landmarks 1 zoo. Our social media: 1 Twitter 1 Facebook 1 You Tube 1 Flickr 1 Blog

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OC Parks Social Media

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  1. OC Parks Social Media Marisa O’Neil, Public Information Officer Chris Hazen, HR Recruiter

  2. Our parks: 60,000 acres 22 regional and wilderness parks 7 miles of beaches 7 historical landmarks 1 zoo Our social media: 1 Twitter 1 Facebook 1 You Tube 1 Flickr 1 Blog Multiple administrators OC Parks has:

  3. Why not multiple accounts? • Central location • Don’t dilute follower pool • It’s the law (policy) • Easier to control the message • Multiple (trusted) admins provide more content, less time burden • But: Make sure one, central admin monitors all content!

  4. Messaging • Keep your messages consistent. • One message can be spread across multiple platforms. • Reach users on all platforms. • Think: Would automation help?

  5. Example: Park Ranger Academy #2

  6. OCParks.com

  7. Recruiting • Saw a need to better explain the job. • RJP “Realistic Job Preview” • Same amount of views as previous recruitment 15% less applicants. Recruitment Sample

  8. Facebook

  9. Auto-post to Twitter

  10. Great. But is it working? You Tube metrics: • 2,516 views total • 1,858 before Academy

  11. Demographics and Traffic Sources

  12. Hootsuite

  13. Bit.ly

  14. Google Analytics

  15. Where did they find us? • Santa Ana College • Google • Facebook (#4) • eGov (#6) • Twitter (#18)

  16. Respond or not? What OC Parks does: • If it’s a direct question to @OCParks, the PIO responds. • If PIO doesn’t have the answer, it is forwarded via e-mail to pertinent staff. • PIO shares Tweets with pertinent staff (positive and negative).

  17. When we don’t • Sometimes, people just need to vent. • No response expected, no question directed. • Alerts already on our website.

  18. With the bad, comes the good.

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