Design basics
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Presentation Transcript

Define Your AudienceIdentify who you are trying to reach and what you are trying to tell them Establish your what you want to accomplish with your designWrite a rough outline of the copy you intend to use on your pieceDecide the most appropriate medium for delivering your message to your audience


Common Design Mistakes“Gray Pages” and Lack of White SpacePoorly Formatted Layouts, Alignments and BalanceToo Many FontsCopy Formatting, Widows & OrphansColor ChoicesSpelling


Page layout use grid lines observe margins maintain consistency

Good Design Practices

Page LayoutUse Grid LinesObserve MarginsMaintain Consistency


Design balance symmetrical asymmetrical radial no balance

Good Design Practices

Design BalanceSymmetricalAsymmetricalRadialNo Balance


Methods of arrangement rule of thirds z pattern building with white space

Good Design Practices

Methods of ArrangementRule of Thirds"Z" PatternBuilding with White Space


Good Design Practices

Alignment, Fonts, Images & ColorsFont Types:Serif, Sans-Serif & DecorativeChoose Contrasting Sizes & WeightText Alignment:Left, Right, Center & JustifiedCheck SpellingChoose Contrasting Color ValuesImagery:Clipart / Illustrations & Photos


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