The Entrepreneur’s Bootcamp Jeff Hoffman ColorJa r Twitter: @ SpeakerJeff

1. The Entrepreneur’s Bootcamp Jeff Hoffman ColorJar Twitter: @SpeakerJeff

2. Entrepreneurship World Tour

3. What do you need to succeed as an entrepreneur?

4. The first step is to make sure you really are an entrepreneur

5. Do you know why you’re doing this? Have you written down your end goals? Are you a risk taker? Are you willing to work hard and make sacrifices?

6. The best entrepreneurs are not driven by money They are driven by PASSION and PURPOSE What are you passionate about? What purpose do you want your life to achieve?

7. Find your “Golden Purpose” before you start

8. OK, so now I just need an idea!

9. The best entrepreneurs exercise their minds to keep ideas flowing

10. Explore a broader world than just your own Leave your job and leave your industry – learn something from the world around you Take a few minutes to learn something new every day

11. Info-Sponging

12. Just follow your curiosity Open your mind and let it wander Write down one sentence summarizing what you learned Think of each sentence as one piece of a puzzle

13. Ask yourself this question every day: “What can I do today that I couldn’t do yesterday?”

15. A day in the life…

16. Now apply your ideas to solve a real problem in the world

17. The best way to find real problems is to get engaged in the world around you

18. Every time you find a problem in your life stop and ask these questions: Do other people have this problem? Is there already a solution? Then maybe YOU should solve it

19. Next sit down and think through the whole business Make a list of questions, not answers

20. Define your market Are there enough people out there who care about what you are doing and will pay you for it?

21. Make sure you have a real VALUE EQUATION Can you sell your product or service for more than it costs you? Walk through the whole food chain

22. Now you’re ready to create a go-to-market plan

23. In the beginning, don’t try to sell to everyone Focus on the “early adopters” Find a way to “go viral”

24. Market in “concentric circles” Find “fans” who love your product Keep your marketing and sales narrowly focused at first

25. Develop a target customer profile Turn that into a sales scoresheet Ask happy customers to talk about you

26. So how do I find those inner circle target customers?

27. Get out of your office!

28. You can’t build a solution for someone you don’t know Go hang out where your customers hang out

32. Create a company with core values. Transparency is a good one.

33. You’re ready to start! But you can’t do this alone! Time to build a team

34. Build the best possible team around you Hire people smarter than you in every area Recruit talent by actually caring

35. Build the best possible team around you Hire people smarter than you in every area Recruit talent by actually caring

36. Now go build something! Use the “lean startup” and “MVP” models Get a product in front of customers and collect feedback

37. Build a BRAND for your company and products Pick your ONE most distinguishing brand asset

40. Stay focused on doing the ONE THING you do best Don’t try to do everything for everyone at the start

41. Amazon = Books

42. Zappos = Shoes

43. Deliver the right message to the right customer What are your customers really thinking about?

47. Selling airline tickets

48. My sister’s wedding

49. Go find some money to grow your business

50. Treat investors like customers Find out what they want, not what you want