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INDICE. INTRODUCCIONCRITERIOS BASICOS DE FIJACIONESTRATEGIAS DE PRECIOSEL PRECIO Y EL CICLO DE VIDAEL PRECIO Y MARKETING MIXSINTESIS Y CONCLUSIONES. FIJACION DE PRECIOS. El precio es un problema cuando:Se fija por primera vezSe reajustaLa competencia cambia su precioHay varios productos con

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