CYSS C.A.R.E. Campaign- Creative Brief
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CYSS C.A.R.E. Campaign- Creative Brief. Theme Army Child Development Centers are Committed , Accredited , Resilient and Entrusted (C.A.R.E.) to take care of your children. Creative materials:. Objective

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CYSS C.A.R.E. Campaign- Creative Brief

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Cyss c a r e campaign creative brief

CYSS C.A.R.E. Campaign- Creative Brief

  • Theme

    • Army Child Development Centers are Committed, Accredited, Resilient and Entrusted (C.A.R.E.) to take care of your children.

Creative materials:

  • Objective

    • To assure parents and the installation community that Army CDCs are safe, secure, and provide quality child care with appropriately vetted staff and a zero tolerance for inappropriate behavior .

  • KeyMessage (to customers)

    • Army Child Development Centers are committed to ensuring the highest quality of care for our men and women in uniform.

Poster/ print materials

  • Target Audiences

    • -Parents

    • -CYSS Caregivers-All members of Army Communities : Soldiers, Families, Retirees, Civilians

  • Engagement Opportunities

    • -C.A.R.E. print materials should be placed at all Child Development Centers

    • -Place media and multimedia products to enhance garrison efforts in promoting local-level event s

    • -Engage social media messaging –available via MWR Brand Central

Timeframe:

START

July 2013

  • Display Creative materials

    • Army Child Development Centers

    • Family and MWR activities

    • High traffic facilities on post (AAFES/Commissary) if possible

POC Information:

Andrea LatimoreGanesa Robinson

[email protected]; (210) 466-1762 [email protected]; (210) 466-1186

IMCOM G-9, Family and MWR – Marketing DivisionIMCOM Public Affairs

END

July 2014


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