Branding BRO Time:. Answer the following questions on a separate piece of paper In your own words define the term brand How many brands are you wearing or carrying with you today? Of the many brands that you wear, what is your favorite brand and why ?
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Sports and Entertainment Marketing
What is Branding?
Trademarks are used to prevent other companies from using a similar element that might be confused with the trademarked one.
History of Branding
National Brands (manufacturer brand)
Private Brands (intermediary brand)
When a company dramatically changes their logo and brand identity to change the consumers image of the brand
Usually an attempt to distance themselves from a negative association with the brand