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IKEA. “ How Swede It Is . . .”. The Beginning. IKEA: Ingvar, Kamprad, Elmtaryd, Agunnaryd Catalogue Sales Furniture Added to IKEA product Line 1st Store: Almhult, Sweden “ Well designed affordable quality furniture to the many people.”. The Current IKEA. 229 Stores 33 Countries

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IKEA

“ How Swede It Is . . .”


The beginning
The Beginning

IKEA:

Ingvar, Kamprad, Elmtaryd, Agunnaryd

Catalogue Sales

Furniture Added to IKEA product Line

1st Store: Almhult, Sweden

“ Well designed affordable quality furniture

to the many people.”


The current ikea
The Current IKEA

  • 229 Stores

  • 33 Countries

  • $15.425 B US Dollars

  • 90,000 Employees


The ikea experience
THE IKEA EXPERIENCE

  • Warehouse Stores Designed for Optimal Traffic Flow

  • Flat Packs

  • Self Assembly

  • IKEA Restaurants

  • Smaland: Children's Area


Strenghts
STRENGHTS

  • Recognition

  • Catalogue & Internet

  • Self Service

  • Advertising


Weaknesses
Weaknesses

  • Customer Relations

  • Community Impact

  • Poor PR


Opportunities
Opportunities

  • Continued Expansion

  • New Audiences

  • Customer and Community Relations


Threats
THREATS

  • Retail Competition

  • New Leadership

  • Reputation Management


Recommendations
Recommendations

  • Continued Expansion with Further Research

  • Ingvar Kamprad as Company Figure, not decision maker

  • Active Approach to Community Relations

  • Staffing Schedules

  • Catalogue Stores



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