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IKEA - PowerPoint PPT Presentation


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IKEA. “ How Swede It Is . . .”. The Beginning. IKEA: Ingvar, Kamprad, Elmtaryd, Agunnaryd Catalogue Sales Furniture Added to IKEA product Line 1st Store: Almhult, Sweden “ Well designed affordable quality furniture to the many people.”. The Current IKEA. 229 Stores 33 Countries

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slide1

IKEA

“ How Swede It Is . . .”

the beginning
The Beginning

IKEA:

Ingvar, Kamprad, Elmtaryd, Agunnaryd

Catalogue Sales

Furniture Added to IKEA product Line

1st Store: Almhult, Sweden

“ Well designed affordable quality furniture

to the many people.”

the current ikea
The Current IKEA
  • 229 Stores
  • 33 Countries
  • $15.425 B US Dollars
  • 90,000 Employees
the ikea experience
THE IKEA EXPERIENCE
  • Warehouse Stores Designed for Optimal Traffic Flow
  • Flat Packs
  • Self Assembly
  • IKEA Restaurants
  • Smaland: Children\'s Area
strenghts
STRENGHTS
  • Recognition
  • Catalogue & Internet
  • Self Service
  • Advertising
weaknesses
Weaknesses
  • Customer Relations
  • Community Impact
  • Poor PR
opportunities
Opportunities
  • Continued Expansion
  • New Audiences
  • Customer and Community Relations
threats
THREATS
  • Retail Competition
  • New Leadership
  • Reputation Management
recommendations
Recommendations
  • Continued Expansion with Further Research
  • Ingvar Kamprad as Company Figure, not decision maker
  • Active Approach to Community Relations
  • Staffing Schedules
  • Catalogue Stores
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