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The Consumer is in Charge

The Consumer is in Charge. How do you see yourself?. Your Topic Here. The images you see in advertisements reflect two different visions of yourself… as you really are and as you wish you were. How Do You Look?

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The Consumer is in Charge

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  1. The Consumer is in Charge

  2. How do you see yourself? Your Topic Here The images you see in advertisements reflect two different visions of yourself… as you really are and as you wish you were. • How Do You Look? • Although ads show the consumer , hoping you can see yourself using the product, the people are usually portrayed more as how you wished you looked. • Women are tall and slim • Men are even taller with strong athletic builds Where Do You Live? Most houses in ads are large, sunny, and spotless, neighborhoods have large lawns, shady trees, etc. • What Do You Think? • Stereotypes are common in advertising. • Women are often portrayed as homemakers • Minorities are portrayed as athletes rather • than successful business people.

  3. Why aren’t the images realistic? Advertisers try to show their products in a positive way. Remember that it is not usually the “average” person shown in an ad. Page

  4. Advertising Provides Information

  5. Advertising Raises the Standard of Living Your Topic Here • Your Description Goes Here Minimum level of necessities and luxuries required to maintain an individual or group at a common level of comfort.

  6. Advertising Affects Your Happiness Advantages • Reflects Society’s Priorities – promotes the good life (glamour, romance ,etc.) Disadvantages • Advertisements promote products as symbols of status and success (aka materialism) • Individuals pursue satisfaction by purchasing material goods. • High income vs meaning • Lose sight of want is really important

  7. Advertising Affects Mass Media Mass Media – form of communication designed to reach a large number of people. (Magazines, newspapers, television, radio, etc.) Moral of the Story…Advertising is Powerful!!!

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