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Porter Strange Executive Summary December 2012

Porter Strange Executive Summary December 2012. Traffic Sources December 2011 – December 2012. Traffic Sources. Referring Site Detail 29 Total Visits- Bounce Rate 41.38% Google.com – 3 Facebook.com – 2 Yellowpages.com – 10 Other - 14 See Appendix A (Referring Sites).

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Porter Strange Executive Summary December 2012

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  1. Porter Strange Executive Summary December 2012

  2. Traffic Sources December 2011 – December 2012

  3. Traffic Sources • Referring Site Detail • 29 Total Visits- Bounce Rate 41.38% • Google.com – 3 • Facebook.com – 2 • Yellowpages.com – 10 • Other - 14 • See Appendix A (Referring Sites) • Search Engine Detail • 146 Total Visits- Bounce Rate 61.64% • Google.com - 130 • Bing.com - 6 • Yahoo.com - 7 • Aol.com – 2 • See Appendix B (Search Traffic)

  4. Traffic Sources • Google organic remains the top traffic source with a total of 130 visits. Direct traffic has increased by 23.33% and Yellowpages.com also saw an increase of traffic by 66.67%. • Your top keywords have remained mostly brand related searches, keyword “Porter and Strange” has been the main source of traffic. Keyword terms “Law firms in Memphis TN” and “Family Dollar lawsuits "improved from having no visits in November to producing 12 visits combined in December. • For more information see Appendix C (Top 10 Google Keywords) • See Appendix D (Top 10 Traffic Sources)

  5. Top Keywords From Search Engine Traffic

  6. Home Page Traffic Summary • 73.22% of “Home” page visits originate from outside the website and 47.70% of those visitors go on to other pages within the site. Which was an improvement of 8.79% from November. • The most visited next destination page was the “About Us” page (50.57.90%) which showed a boost of 11.28% and the “Contact Us” page (19.54%). Most traffic to the Homepage came from the “About Us” as a previous destination page

  7. About Us Page Traffic Summary • About 67.69% of visits to the “About Us” page come from within the site in December. An increase of next page visits by 7.82%. Visitors of the “About Us” page went on to view another page on the site 52.94% of the time. • 36.84% of those visitors went to the “Home” page which improvement of 4.28% and 23.68% went to the “Contact” page which improved by 13.08 from the previous month

  8. Thank You Page Traffic Summary • All of the traffic from this page came from another page on the site. The “Home” page and the “Auto Accidents” page were the top sources. • 75% of the traffic when on to view more pages on the site. That was an increase of 19.44% from November’s results. • The most common next pages visited were “Home”, “About Us”, and “Auto Accidents”

  9. Keyword Rankings December • Google was the dominant search engine in all keyword categories • Google also saw the most significant search engine gains for keyword improvements • “ Workplace Injuries Memphis”, “Auto Accident Lawyers Memphis”, “Memphis Auto Accident Lawyers”. All of which saw a significant increase in ranking improvements: “ Workplace Injuries Memphis” 27 spots, “Auto Accident Lawyers Memphis” 14 spots, “Memphis Auto Accident Lawyers” 13 spots. • All of the keywords listed above have now entered the top 10 in Google’s search engine rankings

  10. Keyword Rankings December

  11. Keyword Rankings Continued

  12. Tasks Completed • Performed on-page optimization strategies to allow search engine crawlers to be able to discovery webpage more successfully and to examine targeted keywords. • Reviewed top searched keywords from analytics and noticed a lot of traffic from keywords similar to “auto accident lawyers”. We took that knowledge and incorporated these high performing keywords in webpage titles and descriptions to increase on-page optimization. • Made slight edits to incorporate new keywords to web copy to adjust to the new rise of some of the keyword rankings. • Continued Keyword and Search Monitoring and Optimization following new Google Analytics updates. We did see a drop in ranking results in the beginning of the month; once we introduced our SEO tactics we saw the ranking recover. Even some keywords improved from what they were previously before the rankings drop.

  13. Recommendations / Tasks • More content on the blog can be used to link back to the webpage and also visitors will be able to use the blog posts as a resource. Writing content that users will be able to find useful can gain credibility with the users and establish more page authority . A blog can also build awareness, keeping Porter and Strange “top of mind” when they are thinking about hiring a Memphis Attorney. • The Facebook page activity seems to be increasing. Using pictures typically will increase the engagement of users. Also by using pictures people are more likely to pay attention to the picture rather than just written text. In addition to the Facebook posts, incorporating a blog post as a link on your Facebook page can help drive traffic to your site as well. • Google loves fresh content, and is always looking to “crawl” this new content. Installing some new website content will get Google interested in “crawling” your page. A “crawl is useful so Google will have the most updated attributes from your website which will help them notice the keywords you are trying to rank for and in turn can help your search engine rankings. A “crawl” will also be able to tell you if there are any issues Google finds on your page. • Add photos to break up some of the web copy to make the webpage more appealing to the eye. Also we can use “Alt attributes” in photos as an added on-page SEO strategy to help improve rankings • Effectively producing content for Firm’s blog will give reader more insightful information and Porter & Strange can be seen as a resource. Having a reputable blog will give searchers more confidence in your brand.

  14. Appendix A – Referring Sites Traffic • Yellowpages.com was the best referral source in December supplying 34.48% of referrals, which was an increased of 66.67% from November. Google was the next best referral source which produced 10.34%.

  15. Appendix B – Search Engine Traffic • Search visits decreased by 22.34% and new visitors increased by 4.41% for December • Time on site from search improved by 10 seconds which was an increase of 12.11% from previous month. • Bounce rate from search visits also increased slightly by 3.47%. • Google remained the top source for search engine traffic, accounting for 89.04% of the traffic.

  16. Appendix C – Google’s Top 10 Keywords • Branded search terms still dominate all keywords, unfortunately we are unable to analyze Google’s (not provided) catch-all which still hides the majority of our keyword searches. • Traffic has decreased by 22.34% and 42 visits from previous month.

  17. Appendix D – Top 10 Traffic Sources • Google is still the best traffic source by a wide margin. • Average pages visited rose by 3.71% and the visits duration improved by 21.11, and Bounce Rate has remained relatively consistent.

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