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Creating & Protecting Strong Brands through Archetype Identification

Creating & Protecting Strong Brands through Archetype Identification. Presented by Jeanne Maddox, Marketing Manager. Archetype Identification.

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Creating & Protecting Strong Brands through Archetype Identification

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  1. Creating & Protecting Strong Brands through Archetype Identification Presented by Jeanne Maddox, Marketing Manager

  2. Archetype Identification • If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you. John Stewart, former CEO of Quaker Oats circa 1900s

  3. Archetype Identification DIFFERENTIATE!

  4. Innocent Successful at ignoring and moving through barriers that would stop others; seeing what’s right in almost any situation; and maintaining faith in their ideals.

  5. Every person Successful at providing a sense of belonging and human dignity to others; creating hard-working teams that take pride in their work; and fostering real camaraderie among employees.

  6. Hero Successful at producing consistent results; creating teams and systems that fulfill objectives; and giving their all to achieve a goal.

  7. Caregiver Successful at providing consistent, high-quality service or care; creating stable and nurturing environments; and advocating for others at a very high level.

  8. Explorer Successful at staying current with trends, encouraging individual initiative, and providing others with the opportunity to learn and grow.

  9. Lover Successful at building real partnerships among employees and clients; seeing the possibilities for greater quality of life inside and outside of the workplace; and establishing harmonious ways of working together.

  10. Outlaw Successful at developing truly radical ideas, products, and services; leading reform of all kinds; and/or serving as the contrarian voice in debates.

  11. Creator Successful at developing distinctive, original products and services and/or innovating new solutions or expressive means.

  12. Magician Successful serving as catalysts for change; turning problems into opportunities; reframing difficulties; empowering people, teams, and networks; and creating flexible, win/win solutions for all involved in a situation.

  13. Ruler Successful when they can make decisions that benefit others, use power to create positive outcomes, and make order out of chaos.

  14. Sage Successful at developing significant expertise; gathering and analyzing information so that it’s useful to others; and contributing knowledge to almost any situation.

  15. Jester Successful at brainstorming and thinking outside the box; finding clever ways around obstacles; and having fun while getting work done.

  16. Differentiation Innocent Every person Hero Caregiver Explorer Lover Revolutionary Creator Magician Ruler Sage Jester

  17. Morbark Archetype - Hero

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