creating protecting strong brands through archetype identification
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Creating & Protecting Strong Brands through Archetype Identification. Presented by Jeanne Maddox, Marketing Manager. Archetype Identification.

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creating protecting strong brands through archetype identification

Creating & Protecting Strong Brands through Archetype Identification

Presented by

Jeanne Maddox, Marketing Manager

archetype identification
Archetype Identification
  • If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.

John Stewart, former CEO of Quaker Oats circa 1900s

innocent
Innocent

Successful at ignoring and moving through barriers that would stop others; seeing what’s right in almost any situation; and maintaining faith in their ideals.

every person
Every person

Successful at providing a sense of belonging and human dignity to others; creating hard-working teams that take pride in their work; and fostering real camaraderie among employees.

slide6
Hero

Successful at producing consistent results; creating teams and systems that fulfill objectives; and giving their all to achieve a goal.

caregiver
Caregiver

Successful at providing consistent, high-quality service or care; creating stable and nurturing environments; and advocating for others at a very high level.

explorer
Explorer

Successful at staying current with trends, encouraging individual initiative, and providing others with the opportunity to learn and grow.

lover
Lover

Successful at building real partnerships among employees and clients; seeing the possibilities for greater quality of life inside and outside of the workplace; and establishing harmonious ways of working together.

outlaw
Outlaw

Successful at developing truly radical ideas, products, and services; leading reform of all kinds; and/or serving as the contrarian voice in debates.

creator
Creator

Successful at developing distinctive, original products and services and/or innovating new solutions or expressive means.

magician
Magician

Successful serving as catalysts for change; turning problems into opportunities; reframing difficulties; empowering people, teams, and networks; and creating flexible, win/win solutions for all involved in a situation.

ruler
Ruler

Successful when they can make decisions that benefit others, use power to create positive outcomes, and make order out of chaos.

slide14
Sage

Successful at developing significant expertise; gathering and analyzing information so that it’s useful to others; and contributing knowledge to almost any situation.

jester
Jester

Successful at brainstorming and thinking outside the box; finding clever ways around obstacles; and having fun while getting work done.

differentiation
Differentiation

Innocent

Every person

Hero

Caregiver

Explorer

Lover

Revolutionary

Creator

Magician

Ruler

Sage

Jester

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