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Search Engines Personalization. Taly Sharon and Ariel Frank. Google and Yahoo Control the Market!. Share of Searches. December 2004. Problem: Search is not Sticky!. Google is offering Gmail. Yahoo has acquired Stata Labs (startup) Bloomba e-mail. SAproxy spam-blocking technology.

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search engines personalization

Search Engines Personalization

Taly Sharon and Ariel Frank

google and yahoo control the market
Google and Yahoo Control the Market!
  • Share of Searches

December 2004

T. Sharon & A. Frank

problem search is not sticky
Problem: Search is not Sticky!
  • Google is offering Gmail.
  • Yahoo has acquired Stata Labs (startup)
    • Bloomba e-mail.
    • SAproxy spam-blocking technology.
  • A new (old) front: Personalization

T. Sharon & A. Frank

what in the presentation
What in the Presentation?
  • What is personalization?
  • Areas for personalization
  • Who personalizes?
  • Personalization challenges

T. Sharon & A. Frank

what is personalization
What is Personalization?
  • WordNet Dictionary
  • Adj.1.personalised–made for or directed or adjusted to a particular individual;"personalizedluggage"; "personalizedadvice" Synonyms:individualised, individualized, personalized
  • Related Wordsindividualised, individualized, personal, personalized

T. Sharon & A. Frank

web pages personalization
Web Pages Personalization
  • On a Web site, personalization is the process of tailoring pages to individual users\' characteristics or preferences.
  • Involves customizing some feature of a product or service so that the customer enjoys more convenience, lower cost, or some other benefit.

http://searchsap.techtarget.com/gDefinition/0,294236,sid21_gci532341,00.html

www.personalization.org

T. Sharon & A. Frank

a more practical definition
A More Practical Definition
  • Personalization is a combination of customization which includes:
    • explicit preferences and an implied storage for every user, and
    • contextualization, where an application knows about a task and offers a task-specific meaning or infers from user behavior what the user is trying to do.

http://www.webpronews.com/news/ebusinessnews/wpn-45-20040803YahooTalksPersonalizedSearch.html

T. Sharon & A. Frank

types of personalization
Types of Personalization

0. Preferences (set results number to max:-)

  • My/Personalized homepage
  • Local/Geographic search
  • User Interface/Visualization
  • Personalize/Settings
  • Downloading/Localization
    • Explorer Buttons
    • Toolbars
    • Desktop/Personal
    • Alerts
  • Memory/History –“save search” or “save results”

T. Sharon & A. Frank

mymsn
MyMSN

T. Sharon & A. Frank

google personalized homepage
Google Personalized Homepage

T. Sharon & A. Frank

so what was the message
So what was the message ?

T. Sharon & A. Frank

2 local geographic search
2. Local/Geographic Search
  • Google Local/Maps (also ca,uk, mobile)
  • Yahoo Maps did it a long time ago…
  • A9 does it differently

T. Sharon & A. Frank

google local
Google Local

T. Sharon & A. Frank

google local search result
Google Local Search Result

T. Sharon & A. Frank

google satellite
Google – Satellite

T. Sharon & A. Frank

3 user interface visualization
3. User Interface/Visualization
  • A few examples
  • MSN Search Builder
  • Clusters/Grouping/Maps
    • Vivisimo/Clusty
    • Mooter/CartOO/WebBrain
  • A9 Display

T. Sharon & A. Frank

msn search builder
MSN Search Builder

T. Sharon & A. Frank

clusty
Clusty

T. Sharon & A. Frank

mooter
Mooter

T. Sharon & A. Frank

kartoo
KartOO

T. Sharon & A. Frank

webbrain
WebBrain

T. Sharon & A. Frank

slide24
A9

T. Sharon & A. Frank

4 personalized search
4. Personalized Search
  • Google Personalized
  • Google Suggest

T. Sharon & A. Frank

google personalized setup
Google Personalized setup

T. Sharon & A. Frank

google personalized search
Google Personalized Search

T. Sharon & A. Frank

google personalized search1
Google Personalized Search

T. Sharon & A. Frank

theory vs practice
Theory vs. Practice?!

T. Sharon & A. Frank

yahoo personals oops
Yahoo Personals? Oops…

T. Sharon & A. Frank

google suggest 1
Google Suggest (1)

T. Sharon & A. Frank

google suggest 2
Google Suggest (2)

T. Sharon & A. Frank

5 downloading localization
5. Downloading/Localization
  • Explorer Buttons
  • Toolbars
  • Desktop/Personal
  • Alerts

Want Toolbars?

T. Sharon & A. Frank

desktop search
Desktop Search
  • Searches PC desktop
  • Integrate results in SE searches
  • Timeline:
    • October 14: Google Desktop released
    • December 13: MSN toolbar suite
    • December 15: Ask Jeeves desktop search due
    • January 31: Yahoo desktop search due
    • Sometime In 2005: AOL\'s combined browser and desktop search should be out at some point

T. Sharon & A. Frank

googlealert
GoogleAlert

T. Sharon & A. Frank

yahoo alerts
Yahoo!Alerts

T. Sharon & A. Frank

6 memory history save search
6. Memory/History/Save Search
  • A9
  • MyAskJeeves
  • MySearch.Yahoo

Sticky

The New Silver Bullet?

T. Sharon & A. Frank

a9 top
A9 (top)

T. Sharon & A. Frank

a9 bottom
A9 (bottom)

T. Sharon & A. Frank

myjeeves
MyJeeves

http://sp.ask.com/docs/mj/tour4.html

T. Sharon & A. Frank

mysearch yahoo
MySearch.Yahoo

T. Sharon & A. Frank

what s next
What’s Next?

T. Sharon & A. Frank

human search engine
Human Search Engine?

T. Sharon & A. Frank

google answers
Google Answers

T. Sharon & A. Frank

askyahoo
AskYahoo!

T. Sharon & A. Frank

also in israel askzeev
Also in Israel - AskZeev

T. Sharon & A. Frank

wondir answers com and ask brainboost
Wondir, Answers.com (and Ask/Brainboost)
  • An attempt to give an answer to a question and not documents for a query.

T. Sharon & A. Frank

wondir
Wondir

T. Sharon & A. Frank

answers com
Answers.com

T. Sharon & A. Frank

who personalizes all
Who Personalizes (all?)
  • Amazon/A9 – history, presentation, local
  • Google – local/map, Desktop, Personalized, Personalized-Homepage, GoogleAlert, History.
  • Yahoo – local/map, myYahoo, mySearch
  • AskJeeves – Saved Searches
  • MSN – Toolbar+Desktop, presentation, question answering

* All have Toolbars

T. Sharon & A. Frank

challenges
Challenges
  • Search is temporal.
    • Just because people search for something doesn\'t mean they are truly interested in it.
    • For example, if you\'re sick and search for information on a particular medicine, that doesn\'t mean you are always going to be interested in finding information on that medicine.
  • Multiple users share a computer?
  • A user performs a search for a friend?
  • requires user effort to be successful.
  • Privacy Issues.

T. Sharon & A. Frank

questions
Questions?

T. Sharon & A. Frank

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