Search engines personalization
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Search Engines Personalization. Taly Sharon and Ariel Frank. Google and Yahoo Control the Market!. Share of Searches. December 2004. Problem: Search is not Sticky!. Google is offering Gmail. Yahoo has acquired Stata Labs (startup) Bloomba e-mail. SAproxy spam-blocking technology.

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Search engines personalization

Search Engines Personalization

Taly Sharon and Ariel Frank


Google and yahoo control the market

Google and Yahoo Control the Market!

  • Share of Searches

December 2004

T. Sharon & A. Frank


Problem search is not sticky

Problem: Search is not Sticky!

  • Google is offering Gmail.

  • Yahoo has acquired Stata Labs (startup)

    • Bloomba e-mail.

    • SAproxy spam-blocking technology.

  • A new (old) front: Personalization

T. Sharon & A. Frank


What in the presentation

What in the Presentation?

  • What is personalization?

  • Areas for personalization

  • Who personalizes?

  • Personalization challenges

T. Sharon & A. Frank


What is personalization

What is Personalization?

  • WordNet Dictionary

  • Adj.1.personalised–made for or directed or adjusted to a particular individual;"personalizedluggage"; "personalizedadvice" Synonyms:individualised, individualized, personalized

  • Related Wordsindividualised, individualized, personal, personalized

T. Sharon & A. Frank


Web pages personalization

Web Pages Personalization

  • On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences.

  • Involves customizing some feature of a product or service so that the customer enjoys more convenience, lower cost, or some other benefit.

http://searchsap.techtarget.com/gDefinition/0,294236,sid21_gci532341,00.html

www.personalization.org

T. Sharon & A. Frank


A more practical definition

A More Practical Definition

  • Personalization is a combination of customization which includes:

    • explicit preferences and an implied storage for every user, and

    • contextualization, where an application knows about a task and offers a task-specific meaning or infers from user behavior what the user is trying to do.

http://www.webpronews.com/news/ebusinessnews/wpn-45-20040803YahooTalksPersonalizedSearch.html

T. Sharon & A. Frank


Types of personalization

Types of Personalization

0. Preferences (set results number to max:-)

  • My/Personalized homepage

  • Local/Geographic search

  • User Interface/Visualization

  • Personalize/Settings

  • Downloading/Localization

    • Explorer Buttons

    • Toolbars

    • Desktop/Personal

    • Alerts

  • Memory/History –“save search” or “save results”

T. Sharon & A. Frank


1 my myyahoo what will yours do

1. MyMyYahoo: What Will Yours Do?

T. Sharon & A. Frank


Mymsn

MyMSN

T. Sharon & A. Frank


Google personalized homepage

Google Personalized Homepage

T. Sharon & A. Frank


So what was the message

So what was the message ?

T. Sharon & A. Frank


2 local geographic search

2. Local/Geographic Search

  • Google Local/Maps (also ca,uk, mobile)

  • Yahoo Maps did it a long time ago…

  • A9 does it differently

T. Sharon & A. Frank


Google local

Google Local

T. Sharon & A. Frank


Google local search result

Google Local Search Result

T. Sharon & A. Frank


Google satellite

Google – Satellite

T. Sharon & A. Frank


3 user interface visualization

3. User Interface/Visualization

  • A few examples

  • MSN Search Builder

  • Clusters/Grouping/Maps

    • Vivisimo/Clusty

    • Mooter/CartOO/WebBrain

  • A9 Display

T. Sharon & A. Frank


Msn search builder

MSN Search Builder

T. Sharon & A. Frank


Search engines personalization

MSN בונה שאילתות גם בעברית

T. Sharon & A. Frank


Clusty

Clusty

T. Sharon & A. Frank


Mooter

Mooter

T. Sharon & A. Frank


Kartoo

KartOO

T. Sharon & A. Frank


Webbrain

WebBrain

T. Sharon & A. Frank


Search engines personalization

A9

T. Sharon & A. Frank


4 personalized search

4. Personalized Search

  • Google Personalized

  • Google Suggest

T. Sharon & A. Frank


Google personalized setup

Google Personalized setup

T. Sharon & A. Frank


Google personalized search

Google Personalized Search

T. Sharon & A. Frank


Google personalized search1

Google Personalized Search

T. Sharon & A. Frank


Theory vs practice

Theory vs. Practice?!

T. Sharon & A. Frank


Yahoo personals oops

Yahoo Personals? Oops…

T. Sharon & A. Frank


Google suggest 1

Google Suggest (1)

T. Sharon & A. Frank


Google suggest 2

Google Suggest (2)

T. Sharon & A. Frank


5 downloading localization

5. Downloading/Localization

  • Explorer Buttons

  • Toolbars

  • Desktop/Personal

  • Alerts

Want Toolbars?

T. Sharon & A. Frank


Desktop search

Desktop Search

  • Searches PC desktop

  • Integrate results in SE searches

  • Timeline:

    • October 14: Google Desktop released

    • December 13: MSN toolbar suite

    • December 15: Ask Jeeves desktop search due

    • January 31: Yahoo desktop search due

    • Sometime In 2005: AOL's combined browser and desktop search should be out at some point

T. Sharon & A. Frank


Googlealert

GoogleAlert

T. Sharon & A. Frank


Yahoo alerts

Yahoo!Alerts

T. Sharon & A. Frank


6 memory history save search

6. Memory/History/Save Search

  • A9

  • MyAskJeeves

  • MySearch.Yahoo

Sticky

The New Silver Bullet?

T. Sharon & A. Frank


A9 top

A9 (top)

T. Sharon & A. Frank


A9 bottom

A9 (bottom)

T. Sharon & A. Frank


Myjeeves

MyJeeves

http://sp.ask.com/docs/mj/tour4.html

T. Sharon & A. Frank


Mysearch yahoo

MySearch.Yahoo

T. Sharon & A. Frank


What s next

What’s Next?

T. Sharon & A. Frank


Human search engine

Human Search Engine?

T. Sharon & A. Frank


Google answers

Google Answers

T. Sharon & A. Frank


Askyahoo

AskYahoo!

T. Sharon & A. Frank


Also in israel askzeev

Also in Israel - AskZeev

T. Sharon & A. Frank


Wondir answers com and ask brainboost

Wondir, Answers.com (and Ask/Brainboost)

  • An attempt to give an answer to a question and not documents for a query.

T. Sharon & A. Frank


Wondir

Wondir

T. Sharon & A. Frank


Answers com

Answers.com

T. Sharon & A. Frank


Who personalizes all

Who Personalizes (all?)

  • Amazon/A9 – history, presentation, local

  • Google – local/map, Desktop, Personalized, Personalized-Homepage, GoogleAlert, History.

  • Yahoo – local/map, myYahoo, mySearch

  • AskJeeves – Saved Searches

  • MSN – Toolbar+Desktop, presentation, question answering

* All have Toolbars

T. Sharon & A. Frank


Challenges

Challenges

  • Search is temporal.

    • Just because people search for something doesn't mean they are truly interested in it.

    • For example, if you're sick and search for information on a particular medicine, that doesn't mean you are always going to be interested in finding information on that medicine.

  • Multiple users share a computer?

  • A user performs a search for a friend?

  • requires user effort to be successful.

  • Privacy Issues.

T. Sharon & A. Frank


Questions

Questions?

T. Sharon & A. Frank


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