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Social Networking. NCDA Winter Meeting Jan. 18, 2012 Sean Glennon Principal Planner Quincy, MA. Agenda. Video – What is Social Media? Overview of 8 popular Social Networking/ Social Media tools: Facebook; LinkedIn; Twitter; YouTube; Flickr; Skype; Constant Contact; HootSuite

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Social networking

SocialNetworking

NCDA

Winter Meeting

Jan. 18, 2012

Sean Glennon

Principal Planner

Quincy, MA


Agenda

Agenda

  • Video – What is Social Media?

  • Overview of 8 popular Social Networking/ Social Media tools:

  • Facebook; LinkedIn; Twitter; YouTube; Flickr; Skype; Constant Contact; HootSuite

  • Tips for using “traditional” media

  • Q&A; Peer-to-Peer suggestions


Facebook

Facebook

  • Category: Social Networking

  • The “face” or front door of your agency

  • Post tidbits of information

  • Link to articles, photos, video, podcasts

  • Create discussions

  • Example: City of Boston


Linkedin

LinkedIn

  • Video – What is LinkedIn?

  • Category: Social Networking

  • “facebook for professionals”

  • Connects you to current colleagues, former colleagues, potential colleagues

  • NCDA “group”; “Answers”

  • Job postings; see changes in jobs

  • Contact info. more current than rolodex

  • Apps. enhance experience (events; pres.)


Twitter

Twitter

  • Video – What is Twitter?

  • Category: Microblogging

  • Short bursts of info = “tweets”

  • Connect you to what YOU find interesting

  • Connect your followers to what THEY find interesting

  • Messages – no more than 140 characters

  • “Details” pane - more info; embedding

  • Example – U.S. Conference of Mayors


Youtube

YouTube

  • Category: Video sharing

  • Upload videos of your CD Week

    events, PSAs, workshops, etc.

  • Watch other organization’s videos

  • Add “favorites” to watch again

  • Receive links to suggested videos

  • Create YouTube “channels”

  • Examples: City of Quincy & Great video


Flickr

Flickr

  • Category: Photo sharing

  • Upload photos of CD Week events, groundbreakings, etc.

  • Include descriptions such as titles, tags, location, people and more to give your photo context

  • Organize the way you want

  • Avoid web-posting; Enhanced security

  • Example: HUD


Flickr1

Flickr

  • Category: Photo sharing

  • Upload photos of CD Week events, groundbreakings, etc.

  • Include descriptions such as titles, tags, location, people and more to give your photo context

  • Organize the way you want

  • Avoid web-posting; Enhanced security

  • Example: HUD


Skype

Skype

  • Skype Intro Video

  • Category: Livecasting

  • Software application (download)

  • Allows users to make (video) calls over the Internet

  • Computer becomes a phone

  • Conference calling available

  • one-to-one = Free; Group = $8.99/mo.

  • Demo video of group call


Hootsuite

HootSuite

“Dashboard” for all accounts

Streamline various networks into 1 screen

Offers many features of the official sites, including posting status updates, photos, videos.

Pros: Shrinking web addresses; scheduling posts

Cons: Does not offer all features of other tools


Constant contact

ConstantContact

  • E-mail marketing: easy-to-edit, great-looking templates; e-mail list management; e-mail delivery; handles formatting; approved bulk mailer; tracking and reporting

  • Event marketing

  • Online surveys

  • $15/month for up to 500 e-mail contacts

  • Demonstration


Traditional media

Traditional Media

  • TV – Network & Local (PSAs; bulletin boards; news programs; member-produced; classes for your staff)

  • Radio – Local stations are out there

  • Newspaper – Write your own press releases; 5 Ws in first paragraph; Know your local reporters; send by e-mail; follow-up with phone calls; “cc” the online Editors; send pictures w/ captions; distribution “strategy” (publish dates)


Conclusion

Conclusion

  • These tools require a time commitment

  • Commit to logging on once/week

  • If using more than 1 social media tool, try to use the same username

  • Questions

  • Comments; Suggestions; Pros; Cons


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