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Make Euro Disney More European

New Horizon College English. Unit 9 : Section A. Make Euro Disney More European. 新 视 野. Pre-reading Activities. Text Analysis. Main idea and Structure. Expressions & Patterns. Summary.

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Make Euro Disney More European

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  1. New Horizon College English Unit 9 : Section A Make Euro Disney More European 新视野

  2. Pre-reading Activities Text Analysis Main idea and Structure Expressions & Patterns Summary How to apply to our real life the typical expressions and patterns taken from the text Blank filling Exercises Writing All the exercises for Section A 议论文与说明文写作技巧

  3. II. Text Analysis: Main Idea and Structure New Words & Text Main Idea & Structure Main Idea New Words Structure Text Main Idea of Each Part Part Ⅰ Part Ⅱ Part Ⅲ

  4. New Words Back • New Words • contend • attendance • legend • contemplate • Phrases and Expressions • shave off • take sb. to court • put before • for all • come into • so far • in response to • focus on • in a flash 下一页

  5. New Words Back • Proper Names • Euro Disneyland • Mickey Mouse • TGV • Sleeping Beauty • Snow White • Peter Pan • Pinocchio • Walt Disney World • Jules Verne • the Louvre • Minnie Mouse • Mona Lisa 上一页 下一页

  6. Text Back Make Euro Disney More European Para. 1Does Mickey Mouse have a beard? Para. 2 No. Para. 3Does this mean that French men seeking work with the Disney organization must shave off their moustaches too? Para. 4    It depends. 下一页

  7. Back Para. 5A labor inspector took the Disney organization to court this week, contending that the company’s dress and appearance code—which bans moustaches, beards, excess weight, short skirts and fancy stockings—offends individual liberty and violates French labor law. Para. 6The case is an illustration of some of the delicate cultural issues the company faces as it gets ready to open its theme park 20 miles (32 kilometers) east of Paris in five months’ time. 上一页 下一页

  8. Back Para. 7The Disney management, which is assembling what it calls a “cast” of 12,000 to run the theme park, argues that all employees, from bottle washers to the president, are similar to actors who have to obey rules about appearance. Anyway, a company spokesman says, no one has yet put his moustache before a job. As one new “cast member” put it: “You must believe in what you are doing, or you would have a terrible time here.” 上一页 下一页

  9. Back Para. 8 But what do people think of Euro Disney? People everywhere are wondering whether Europeans would like the American recreation. 上一页 下一页

  10. Back Para. 9Forall its concern about foreign cultural invasion and its defense against the pollution of the French language by English words, France’s Socialist government hasbeen untroubled aboutputting such a huge American symbol on the doorstep of the capital and has been more concerned about its social effect. It made an extraordinary series of tax and financial concessions to attract the theme park here rather than let it go to sunny Spain. 上一页 下一页

  11. Back Para. 10 The theme park itself will be only part of a giant complex of housing, office, and resort developments stretching far into the next century, including movie and television production facilities. As part of its deal with the Disney organization, the government is laying on and paying for new highways, an extension of Paris’s regional express railway and even a direct connection for the high speed TGV railway to the Channel Tunnel. The TGV station is being built in front of the main entrance of EuroDisneyland, and is scheduled to comeinto service in 1994. 上一页 下一页

  12. Back Para. 11 If Euro Disneyland succeeds—where theme parks already in France have sofar failed—a second and even a third park is likely to be built by the end of the century. Financial experts say that Euro Disneyland, the first phase of which is costing an estimated $3.6 billion, is essential to Disney’s overall fortunes, which have been hit by competition and declining attendance in the United States. 下一页 上一页

  13. Back Para. 12 French intellectuals have not found many kind things to say about the project. The kids, however, will probably never notice. Sleeping Beauty, Snow White, Peter Pan, and Pinocchio all come from European fairy tales or stories and are as familiar to children here as they are in the United States. To a French child Mickey is French. To an Italian kid he is Italian. 上一页 下一页

  14. Back Para. 13aThe Disney management is stressing this tradition in an apparent responsetosuggestions that it is culturally insensitive. Although the concept of the theme park is closely based on the original Magic Kingdom in California and WaltDisneyWorld in Florida, “Euro Disneyland will be unique in a manner appropriate to its European home,” the company says. “The legends and fairy tales which come from Europe figure prominently in the creative development of the theme park.” 上一页 下一页

  15. Back Para. 13bOfficials point out, for example, that Sleeping Beauty’s castle, the central feature of the theme park, is based not on Hollywood, as some might think, but on the illustrations in a medieval European book. Also, a 360-degree movie, based on the adventures of JulesVerne, features well-known European actors. 上一页 下一页

  16. Back Para. 14Asked to describe other aspects of the effort to make the park more European, a spokesman mentioned that direction signs in the theme park will be in French as well as English, and that some performers will chat in French, Spanish and English. “The challenge is telling things people already know—and at the same time making it different,” the spokesman said. 上一页 下一页

  17. Back Para. 15On the other hand, this effort is not being taken too far. Another Disney spokesman said earlier that the aim of the theme park is to provide a basically American experience for those who seek it. In this way, he said, people who might otherwise have contemplated a vacation in the United States will be happy to stay on this side of the Atlantic. 上一页 下一页

  18. Back Para. 16The Disney organization does seem to focus a bit too much on hair. “Main Street, USA”, the heart of Euro Disneyland, it promises, will feature an old time “Harmony Barber Shop” to deal with “messy hair and hairy chins” — and perhaps even offending mustaches. One difference from California or Florida: Parts of Main Street and waiting areas to get into the attractions will be covered over as a concession to Paris’s rainy weather. 上一页 下一页

  19. Back Para. 17Euro Disneyland’s short distance to Paris is a definite attraction. Anyone tiring of American or fake European culture can reach the Louvre art museum by express railway in less than an hour—from Minnie Mouse to Mona Lisa in a flash. 下一页 上一页

  20. Back Para. 18Communications figured largely in the Disney organization’s decision to site its fourth theme park near Paris. The site is within a two-hour flight of 320 million Europeans. The opening of Eastern Europe is another prize for the company, which thinks that millions of people will put Disneyland at the top of a list of places to visit on their first trip to Western Europe. 上一页

  21. II. Text Analysis: Main Idea and Structure What is the text mainly about? Back The case of Disney’s dress and appearance code provoked cultural issues on the newly-built theme park. French intellectuals viewed the Euro Disney as a painful clash of cultures; the French government was more concerned about its social effect; and the kids probably never noticed it. To make its Euro Disney a success, the Disney organization would build it into a pleasant blend of cultures; in other words, they would make it more European but characteristic of a basically American experience.

  22. II. Text Analysis: Main Idea and Structure How is the text organized? For details Back The passage is arranged into three parts. The first part serves as a lead-in of the topic whether Euro Disney is a pleasant blend of cultures or a painful cultural clash. The second part is a transition, directing the reader’s attention toward how people and organizations respond to the Euro Disney. The third part deals with the different responses from, say, French government, ordinary people and the Disney organization.

  23. II. Text Analysis: Main Idea and Structure Back Part 1 (Paras. 1-7) A law case on the Disney’s dress and appearance code brought out the cultural issues on opening Euro Disney near Paris. Part 2 (Para. 8) A transitional paragraph: whether Europeans would like the American recreation. Part 3 (Paras. 9-18) French government, ordinary people including intellectuals and kids and the Disney organization have different responses.

  24. II. Text Analysis: Main Idea and Structure Part I (Paras. 1-7) Part II Part III For details Back Main idea? The Disney organization was taken to court for its dress and appearance code before it opened its theme park near Paris. Yet, faced with such cultural issues, the Disney management held that all the employees had to obey rules about appearance. Devices for developing it? Citation (引证法)

  25. For details Back • Specific details of the case: • Does Mickey Mouse have a beard? • Does this mean that French men seeking work with the Disney organization must shave off their moustaches too? • A labor inspector took the Disney organization to court this week… • Main topic:The case is an illustration of some of the delicate cultural issues the company faces as it gets ready to open its theme park 20 miles east of Paris in five months’ time. Through the citation of a typical case, the author gives a vivid description of how the cultural issues were focused on the newly-built Euro Disney. 返回

  26. II. Text Analysis: Main Idea and Structure Part I Part II (Para. 8) Part III For details Back Main idea? This is a transitional paragraph, which asks what the people think of Euro Disney. Devices for developing it? Explanation (解释法)

  27. For details Back Question: But what the people think of Euro Disney? Explanation: People everywhere are wondering whether Europeans would like the American recreation. The two sentences, the first being one question, in this part do not follow the pattern of raising a question first and then answering it. Instead, explanation is employed in this part to make more specific the question raised by the author himself. 返回

  28. II. Text Analysis: Main Idea and Structure Part I Part II Part III (Paras. 9-18) For details Back Main idea? The French government welcomed Euro Disney while the intellectuals were not pleased with the project. The Disney organization tried all means to make the Euro Disney more European but provide a basically American experience for those who seek it. Devices for developing it? General-specific (总分法)

  29. For details Back General statement: The Disney management is stressing this tradition. Specifics: 1. The legends and fairy tales from Europe _____ __________________________________________________. 2. A 360-degree movie of adventures of Jules Verne ________________________________. 3. Direction signs in the park will be in ________ ___________________________________________________________________. Paras. (13-14) General statement: On the other hand, this effort is not being taken too far by making Euro Disney have a few American touches. Specifics: 1. Provide _______________________________ _______________. 2. Deal with _________________________—and perhaps even offending mustaches. (Paras. 15-16) From paragraph 13 to 16 in this part, the device “general-specific” is employed to display how the Disney organization responds to the question of cultural clash. figure prominently in the creative development of the theme park a basically American experience for those who seek it features well-known European actors “messy hair and hairy chins” French as well as English, and some performers will chat in French, Spanish and English 返回

  30. III.Expressions & Patterns B. Patterns for you to use as models A. Expressions • to seek work with • to shave off • to take sb. to court • a cast of 12, 000 • to put sth. before sth. else • to be untroubled about • to make a series of concessions >more • Typical patterns for furnishing an illustration of sth. • Typical patterns for revealing the focus of sb.’s mind on sth. • Typical patterns for showing sb.’s arguments

  31. III.Expressions & Patterns Back • to be taken too far • as a concession to sth. • in a flash • to be another prize for sb. • to put sth. at the top of a list of things to do • to come into service • to be hit by • not to find many kind things to say about sth./sb. • in response to sth. • to figure prominently

  32. III.Expressions & Patterns 返回课文 Back 1. 在(某单位)求职 • to seek work with (an organization) (L. 3) 活学活用 在有声望的大公司求职,你必须做好准备迎接激烈的竞争以及来自各方面的挑战。 To seek work with a famous company, you must get ready to meet with fierce competition and challenges from all sides. 下一页 上一页

  33. III.Expressions & Patterns 返回课文 Back 2. 剃去;削去 • to shave off (L. 3) 活学活用 她在电话上对我说:“我的最大愿望就是整一次容,使自己年轻十岁。” She said to me on the phone, “My biggest wish is get a facelift to shave ten years off my age.” 下一页 上一页

  34. III.Expressions & Patterns 返回课文 Back 3. 对某人提起诉讼 • to take sb. to court (L. 6) 活学活用 普通百姓开始把某些政府部门告上法庭,这是公众法制观念增强的体现。 It is an indication of increased legal awareness among the public that ordinary people begin to take some government agencies to court. 下一页 上一页

  35. III.Expressions & Patterns 返回课文 Back 4. 一支由12,000人组成的演员队伍 • a cast of 12,000 (L. 11) 活学活用 这部电影很值得一看,单演员阵容就明星云集,很是强大。 This film is well worth seeing, for its cast, among others, is crowded with stars and superior. 下一页 上一页

  36. III.Expressions & Patterns 返回课文 Back 5. 认为······比······更重要 • to put sth. before/ahead of sth. else (L. 14) 活学活用 国家应以人民利益为重,而人民要以国家利益为先。 A nation should put the people’s interest before everything else, and in turn the people should put the nation’s interest ahead of anything else. 下一页 上一页

  37. III.Expressions & Patterns 返回课文 Back 6. 对······不担忧 • to be untroubled about… (L. 25) 活学活用 先天下之忧而忧;后天下之乐而乐。 Be troubled about affairs of the state before others; Be indulged in the comfort of life after others. 下一页 上一页

  38. III.Expressions & Patterns 返回课文 Back 7. 做出一系列的让步 • to make a series of concessions (L. 27) 活学活用 中东冲突问题的彻底解决取决于双方是否肯就敏感问题作出重大让步。 A permanent cure for the problem of the Middle East conflict depends on whether both sides are willing to make heavy concessions to the sensitive issues. 下一页 上一页

  39. III. Expressions & Patterns 返回课文 Back 8. 交付使用(生效、执政) • to come into service (use, effect, force, power) (L. 34) 活学活用 每个官员必须牢记:当官是要全心全意为人民服务,而不是从他们身上牟利。 Every official must keep it in mind that he/she comes into office to serve the people with heart and soul rather than profit from them. 下一页 上一页

  40. III. Expressions & Patterns 返回课文 Back 9. 遭遇到······打击/受到······影响 • to be hit by/with… (L. 39) 活学活用 受到暴风雪的影响,电力网不能正常运作了。 Hit by the heavy storm, the power grid can not function properly. 下一页 上一页

  41. III. Expressions & Patterns 返回课文 Back 10. 对······没有好感 • not to find many kind things to say about sth./sb. (L. 41) 活学活用 当一个人对多数青年人追求的东西总是没有好感时,那他/她真的老了。 One is old indeed when he or she always finds no kind things to say about what most youths are seeking after. 下一页 上一页

  42. III. Expressions & Patterns 返回课文 Back 11. 响应某事;回应某事 • in response to sth./in answer to sth. (L. 46) 活学活用 为数不少的青少年常常采取过激行为,作为对父母建议他们不要做某事的回应, 从而给父母造成了更大的伤害。 Quite a few teenagers often go to extremes in response to their parents’ suggestions that they should not do something, thus doing more hurt to their parents. 下一页 上一页

  43. III. Expressions & Patterns 返回 Para.13 返回 Para.18 Back 12. 在······中占突出地位/起突出作用 • to figure prominently/largely in (L. 50/L. 72) 活学活用 据专家们讲,现行教育最大的教训是,学校工作中过于突出了智育而忽视了德育。 According to the experts, the biggest lesson learned from the current education is that intellectual training figures too largely in the school work to leave room for moral culture. 下一页 上一页

  44. III. Expressions & Patterns 返回课文 Back 13. (某事)做得过分 • to be taken too far (L. 60) 活学活用 对儿童潜能的开发不能过分。否则,这种开发就会变成孩子们的负担与拖累。 The development of children’s potentials should not be taken too far; otherwise, it may become a burden and drag on them. 下一页 上一页

  45. III. Expressions & Patterns 返回课文 Back 14. 是对某事的让步 • as a concession to sth. (L. 68) 活学活用 如果你两耳不闻窗外事是对变幻莫测的世界作出痛苦的让步,那你就感受不到来自外界的惊喜。 If you have your ears shut to what is going on outside the window as a painful concession to the changeable world, you will fail to feel the pleasant surprise from the outside world. 下一页 上一页

  46. III. Expressions & Patterns 返回课文 Back 15. 转眼间;一眨眼 • in a flash (L. 71) 活学活用 信不信由你,闪念造就伟人。瓦特的故事就是最好的例证。 Believe it or not, ideas create great figures that occur to their minds in a flash. A case in point is the story of Watt. 下一页 上一页

  47. III. Expressions & Patterns 返回课文 Back 16. 对某人来说是又一收获 • to be another prize for sb. (L. 74) 活学活用 为人诚信会使你收益多多。收益之一是没有负疚感;而朋友多则是收益之二。 Be honest with others and you will find your reward. One prize for you is your freedom from guilt; and a large circle of friends is another prize for you. 下一页 上一页

  48. III. Expressions & Patterns 返回课文 Back 17. 把某事作为要处理事务的首选 • to put sth. at the top of a list of things to do (L. 75) 活学活用 当一个人有许多事情要专注时,明智的做法是把最紧迫的事作为要处置事务的首选。 When one has many things to mind, it is wise of him to put the most pressing at the top of a list of matters to deal with. 下一页 上一页

  49. III. Expressions & Patterns 返回课文 Back 1. Typical patterns for furnishing an illustration of sth.: 原句:The case is an illustration ofsome of the delicate cultural issuesthe company faces as it gets ready to open its theme park 20 miles (32 kilometers) east of Paris in five months’ time. (L. 9) 迪斯尼公司正准备五个月后在巴黎以东20英里(32公里)的地方修建一个主题公园,而这一案子正说明了公司面临的一些文化方面的棘手问题。 下一页 上一页

  50. Back 返回课文 III. Expressions & Patterns 句型提炼 The case (of…) is an illustration of sth. delicate/sticky/difficultsb. facesas he/she… 正当某人······ ,而这一 (······) 案子正说明了某人面临的某一棘手问题/难题。 (划线部分可替换) 下一页 上一页

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