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RFL Community Congress

Visibility & Profile Workshop. RFL Community Congress. Local Media “Top Tips”. Research local papers and contact the Sports Editors. Try to meet the Sports Editors in person. Find out what they want and by what deadline (and then meet them!).

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RFL Community Congress

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  1. Medway Dragons RLFC Visibility & Profile Workshop RFL Community Congress

  2. Medway Dragons RLFC Local Media “Top Tips” • Research local papers and contact the Sports Editors. • Try to meet the Sports Editors in person. • Find out what they want and by what deadline (and then meet them!). • Make Match Reports interesting and fun to read – short and precise is good. Sports Editorscan be lazy. • Photos – all action, clear and correct size for media. One or two with each report is good. • Consider a “Unique Selling Proposition” in reports and releases. • Always send a report, even if you lose.

  3. Medway Dragons RLFC Good Photos!

  4. Medway Dragons RLFC TV & Radio • Very difficult to get interested unless you have a “USP”. • Had some coverage at launch – but that’s it (BBC Kent Sports Report). • We do face “Union” bias. • Moderate success with on-line broadcasts on newspaper websites.

  5. Medway Dragons RLFC Getting Noticed in the Community • Be different! • Consider “high profile” President (e.g. local MP). • Target Sports Awards and build good nominations. • Consider partnerships with other organisations. • Schools, both Primary & Secondary. • MEND. • Clubmark raises profile immensely and opens all sorts of doors. • Write about it all!

  6. Medway Dragons RLFC

  7. Medway Dragons RLFC Summary • Appoint a Media Manager (volunteer!). • Build relationships with Sports Editors. • Match reports are “not an option” for teams! • You always need a “USP”. • Do not just write about what happens on the field. • Build Partnerships. • ClubMark is very powerful.

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