Renault 2012 2013
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RENAULT 2012-2013. Agenda. Renault Business Model Range 2011 vs Renault Renew range 2012 Impact model by model Transition management Sales Channels. RENAULT AHEAD. OUR BUSINESS MODEL:. BUILDING OUR FUTURE ON PROFITABLE & SUSTAINABLE FOUNDATIONS. 1. BRANDS PRODUCTS CHANNELS. 2. 3.

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RENAULT 2012-2013

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Renault 2012 2013

RENAULT 2012-2013


Agenda

Agenda

  • Renault Business Model

  • Range 2011 vs Renault Renew range 2012

  • Impact model by model

  • Transition management

  • Sales Channels


Renault ahead

RENAULT AHEAD

OUR BUSINESS MODEL:

BUILDING OUR FUTURE ON PROFITABLE & SUSTAINABLE FOUNDATIONS

1

BRANDS

PRODUCTS

CHANNELS

2

3


Where are we going renault cars va va voom

IMAGE

VALUE

WHERE ARE WE GOING?RENAULT CARS : VA VA VOOM

SCENIC

CLIO

MAIN STREAM

TWINGO

MEGANE


Where are we going ze halo effect of ze range

WHERE ARE WE GOING?ZE : HALO EFFECT OF ZE RANGE

  • ZE BENEFITS

  • 100% ELECTRIC : 0% EMISSION IN USE

  • 100% VA VA VOOM : SILENT AND POWERFUL

  • 100% AFFORDABLE : ZOE = CLIO


Where are we going ze halo effect of ze range1

WHERE ARE WE GOING?ZE : HALO EFFECT OF ZE RANGE

  • ZOE

  • 100% ELECTRIC : ZE DESIGN

    WITHOUT COMPROMISE

  • 100% AFFORDABLE : FROM £13K

  • 100% USEABLE : BEST RANGE

    AND FAST CHARGE


Where are we going renault cars va va voom1

IMAGE

VALUE

WHERE ARE WE GOING?RENAULT CARS : VA VA VOOM

SCENIC

CLIO

MAIN STREAM

TWINGO

MEGANE


Renault 2012 2013

  • THE

  • DACIA WAY

DACIA : BREAK THE RULES

  • SHOCKINGLY AFFORDABLE

2. SMART CHOICE

LOW-COST…

…HIGH-VALUE

A BREAK-THE-RULES BUSINESS MODEL

3. BREAKING THE RULES

GOODWOOD

PRE-LAUNCH

THE DACIA

CHALLENGE

vs

THE ON-LINE

BRAND


Where are we going dacia shockingly affordable

WHERE ARE WE GOING?DACIA :SHOCKINGLY AFFORDABLE

  • DUSTER

  • PRE-LAUNCH JULY 2012

  • LAUNCH JANUARY 2013

  • PRICE <£10 000


Where are we going dacia shockingly affordable1

WHERE ARE WE GOING?DACIA :SHOCKINGLY AFFORDABLE

  • NEW SANDERO

    • PRE-LAUNCH Q4 2012

    • LAUNCH JANUARY 2013

    • ESTATE VERSION JULY 2013

  • NEW SANDERO STEPWAY

    • LAUNCH JULY 2013

    • 4x4 LOOK

    • IMAGE VERSION


Where are we going dacia a break the rules business model

WHERE ARE WE GOING?DACIA : A BREAK-THE-RULES BUSINESS MODEL

  • THE DACIA WAY

    • SHOCKINGLY AFFORDABLE

    • NO HASSLE PRICES

    • NO SALES OBJECTIVES

    • NO BONUSES

    • THE FASTEST-GROWING BRAND IN EUROPE IN THE LAST 6 YEARS


Where are we going renault cars va va voom2

IMAGE

VALUE

WHERE ARE WE GOING?RENAULT CARS : VA VA VOOM

SCENIC

CLIO

MAIN STREAM

TWINGO

MEGANE


Renault 2012 2013

4+4+4+4

RENAULT BRAND

DESIRABLE

RELIABLE

VA VA VOOM PRODUCTS

CUSTOMER EXCELLENCE

VA VA VOOMCUSTOMER EXPERIENCE


Where are we going 2012 va va voom products simpler more desirable renault car range

WHERE ARE WE GOING? 2012VA VA VOOM PRODUCTS : SIMPLER, MORE DESIRABLE RENAULT CAR RANGE

FOCUS ON 4 KEY MODELS

DELETION OF MODELS WHICH DON’T EXPRESS VA VA VOOM

SCENIC

CLIO

MAIN STREAM

TWINGO

MEGANE

SMALLER SEGMENTS COVERED BY TWINGO, CLIO … PLUS ZE

NEW CROSSOVER MODELS WILL DEVELOP UPPER-RANGE DESIRABILITY FROM 2013


Where are we going 2012 va va voom products simpler more desirable renault car range1

WHERE ARE WE GOING? 2012VA VA VOOM PRODUCTS : SIMPLER, MORE DESIRABLE RENAULT CAR RANGE

FOCUS ON 3 CORE VERSIONS PLUS RENAULTSPORT

SCENIC

CLIO

MAIN STREAM

TWINGO

MEGANE

NO ENTRY LEVEL VERSIONS

IMPROVED EXPRESSION LEVEL

ALL RENAULT CARS HAVE STANDARD AIR CONDITIONING, ALLOY WHEELS, BLUETOOTH, IPOD CONNECTION


Where are we going 2012 va va voom products simpler more desirable renault car range2

WHERE ARE WE GOING? 2012VA VA VOOM PRODUCTS : SIMPLER, MORE DESIRABLE RENAULT CAR RANGE

  • NEW TWINGO

  • NEW RENAULT BRAND IDENTITY

  • NEW PERSONALISATION

  • NEW EQUIPMENT


Where are we going 2012 va va voom products simpler more desirable renault car range3

WHERE ARE WE GOING? 2012 VA VA VOOM PRODUCTS : SIMPLER, MORE DESIRABLE RENAULT CAR RANGE

  • CLIO 2012

  • NEW EXPRESSION

  • IMPROVED GT-LINE

  • NEW COLOURS


Where are we going 2012 va va voom products simpler more desirable renault car range4

WHERE ARE WE GOING? 2012VA VA VOOM PRODUCTS : SIMPLER, MORE DESIRABLE RENAULT CAR RANGE

  • SCENIC 2012

  • NEW DESIGN, NEW COLOURS

  • NEW STOP&START ENGINES

  • NEW TECHNOLOGY


Where are we going 2013 va va voom products simpler more desirable renault car range

WHERE ARE WE GOING? 2013VA VA VOOM PRODUCTS : SIMPLER, MORE DESIRABLE RENAULT CAR RANGE

  • SCENIC-CROSS

    • APRIL 2013

    • 4x4 LOOK

    • GRIP CONTROL, HILL START ASSIST, RAISED SUSPENSION

  • CLIO IV

    • JANUARY 2013

    • LOW ROOFLINE, HIDDEN REAR DOORS, STRONG PERSONALISATION

    • HIGHLY EFFICIENT ENGINES, INTERIOR FUNCTIONALITY

  • B-CROSS

    • STOP&START ENGINES

    • TOUCH-SCREEN DASHBOARD

    • FLEXIBLE INTERIOR


Where are we going 2012 2013 renault vans from strength to strength

Sport

High specification

Core

“Tailor your van”

Début

Entry price

WHERE ARE WE GOING? 2012-2013RENAULT VANS : FROM STRENGTH TO STRENGTH

MASTER TRAFIC KANGOO

  • 3 EQUIPMENT LEVELS

  • REVIEWED AND OPTIMISED

  • FOCUS ON CONVERSIONS AND LOCAL FLEET


Where are we going 2012 2013 renault vans from strength to strength1

WHERE ARE WE GOING? 2012-2013RENAULT VANS : FROM STRENGTH TO STRENGTH

  • FOCUS ON CONVERSIONS

  • FROM 6%  8%  11% BY 2013

  • 3RD PLACE IN CONVERSIONS MARKET


Renault 2012 2013

4+4+4+4

RENAULT BRAND

DESIRABLE

RELIABLE

VA VA VOOM PRODUCTS

CUSTOMER EXCELLENCE

VA VA VOOMCUSTOMER EXPERIENCE


Reliable a brand you can trust

  • 4

  • YEARS WARRANTY

  • YEARS ROADSIDE ASSISTANCE

  • YEARS SERVICING

  • YEARS FINANCE

4+4+4+4

RELIABLEA BRAND YOU CAN TRUST

  • 4+4+4+4 PACKAGE FROM 1 FEBRUARY 2012

THE RENAULT 4+

RENAULT BRAND DNA


Reliable a brand you can trust1

RELIABLEA BRAND YOU CAN TRUST

RENAULT QUALITY MADE A PROOF OF PRODUCT RELIABILITY

RENAULT QUALITY COMMITMENT A PROOF OF QUALITY OF SERVICE

2010: BUSINESS PROMISE FOR BUSINESS CUSTOMERS

FROM 1ST FEBRUARY 2012: EXTENDED TO RETAIL CUSTOMERS


Range structure 2011

Range Structure 2011

Gordini

Renaultsport

GT-Line

Dynamique TT

I-Music

Expression

Pzaz

  • Diverted network focus away from core with entry L.Es

  • Insufficient profitability

  • Diluted brand message of value and high specification


Range structure 2012

Range Structure 2012

Renaultsport

GT-Line

Dynamique TT

Expression

  • 3 trim levels + Renaultsport dependent on model

  • Expression repositioned

  • Premium brand orientation: entry animation is Expression

  • All Renault ICE cars now have air conditioning & Bluetooth as standard

  • Improved profitability

  • Focus on Dynamique for ‘premium’ brand message and communicate on specification USPs (ie TomTom)

  • Refocus network to higher trim levels to improve network profitability


Range change highlights

Range Change Highlights

  • Expression/+ repositioned & replaces previous entry versions & I-Music

    • Twingo gains air con & Bluetooth radio as standard plus cruise control, speed limiter, side airbags with Ph II

    • Clio gains air con, 15” alloys, Bluetooth as standard

    • Megane P2 gains 16” alloys as standard

  • All Renault ICE cars come with air conditioning and Bluetooth as standard

  • GT-Line on Clio gains ESP

  • 4 year warranty and 4 year roadside assist across range (service element for SME


Range structure 20121

Range Structure 2012

  • Diversity reduction -48% vs Oct-11


Twingo

Twingo

Renaultsport 133

£13,595

Dynamique TomTom

£10,250


Renault 2012 2013

Clio

Renaultsport

£16,930

GT-Line TomTom

£13,620

Dynamique TomTom

£12,620

Expression

£11,620


Megane phase 2 from april 2012

Megane Phase 2 from April 2012

Renaultsport

£24,825

GT-Line TomTom

£18,725

Dynamique TomTom

£17,275

Expression

£16,275


Scenic phase 2 from february 2012

Scenic Phase 2 from February 2012

‘Luxe Pack’

+ £1500

Dynamique TomTom

£18,325


Renault 2012 2013 vans

RENAULT 2012-2013VANS


Summary of changes to the van range from february 2012

Summary of changes to the van range from February 2012

  • Freeway versions deleted

  • New lead-in version per model with semi-net price called Debut

  • TomTom no longer standard on Core version, but available as an option (remains standard on Sport)

  • Price increases (2.5% - 4.5%)

  • Kangoo Van dealer margin reduced by 2%

  • 4 year warranty and 4 year roadside assist across range (service element for SME)


Transition

Transition

  • New range and model line-up orders open on 1st February 2012

  • Current range and model line-up orders open until 31st January 2012

    • Laguna Coupe production stops in week 2 production (week 51/52)

    • Laguna dCi 150,175,180 production stops in week 2 production (week 51/52)

    • Megane P2 from 1st April


Model planner removal from price guide

Model Planner – Removal from price guide

Excel version will be made available


Model planner revisions and new model introductions

Model Planner – Revisions and New Model Introductions

Excel version will be made available


Model planner removal from price guide1

Model Planner – Removal from price guide

Excel version will be made available


Model planner revisions and new model introductions1

Model Planner – Revisions and New Model Introductions

Excel version will be made available


Renault 2012 2013 sales channels

RENAULT 2012-2013Sales Channels


Volume by channel

VOLUME BY CHANNEL

Vans

Retail REN

Core Fleet Cars

Motability

Dacia Retail

Direct Rental

RENTAL BUSINESS : FOCUS ON LCV ONLY


Renault 2012 2013

4+4+4+4

RENAULT BRAND

DESIRABLE

RELIABLE

VA VA VOOM PRODUCTS

CUSTOMER EXCELLENCE

VA VA VOOMCUSTOMER EXPERIENCE


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