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We Are Lao: Connecting Lao Tourism to the World

Our mission is to sustainably market Lao tourism by developing a promotional and informative website, connecting global travel trade and tourists to Lao businesses, and providing a marketing platform that benefits enterprises of all sizes.

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We Are Lao: Connecting Lao Tourism to the World

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  1. Connecting Lao Tourism… to the World

  2. What is Mission: Sustainably Market Lao Tourism • Develop a promotional and highly informative website • Directly connect the global travel trade & tourists to Lao businesses • Provide a marketing platform that benefits all sizes of enterprises

  3. Destination Marketing & the Promotion Chain • To promote your business, we need to promote your locale. • To promote your locale, we need to promote your province. • To promote your province, we need to promote Laos. • To promote Laos, we need an ongoing marketing & communications campaign. Laos Province Locale Your Business

  4. To compete with other countries, We Are Lao uses a Content Marketing Strategy. Content Marketing

  5. Inform Content Marketing Requires Solid Information • WeAreLao.com • Daily News Blog Posts • Original Trade News Articles • Original Travel Features • Monthly Newsletters • Thoroughly Researched Content

  6. Connect Content Marketing Succeeds with Direct Connections • Search engine listings directly link to you • Adverts available on most pages directly link to you • News and newsletters – linked to you - are directly emailed to: - More than 1,000 global agents from close to 50 countries - 80-plus travel writers, bloggers, and editors - Close to 1,000 Lao tourism stakeholders • Daily social media news posts keep the world informed about Lao tourism.

  7. Connect Targeted B2B Email Campaign a Winner • Open rates for 2018 ‘s inaugural 30-email campaign is 20-30%. Travel industry average: 13.2% • Click rates consistently range between 3-4%. Travel industry average: 1.6% • The critical “Click to Open Rate” (CTOR) now averages above 15%, which is in the “Good Range”. • Direct traffic from email campaigns and blog/social media posts account for 68% of site traffic. • SEO for consumer traffic will begin during the High Season 2018-19.

  8. Connect Targeted Campaign Visits: 1 February - 30 September Note: “Unique Visits” only count visitors once.

  9. Navigate Find Info Fast & Easy on WeAreLao.com • Mega-menus & Interactive Map • 322 pages (400+ to come) • 5 Main Menu Items: Destinations, Things to Do, The Mekong, Getting to Laos, Getting Around (‘Facts’ to come) • 3 Engine Menu Items - Crafts & Products, Sleep & Eat, Find a Tour – with 8 filtered search engines • 3 Active Blogs: News & Events, Deals, Travel Tales

  10. Get Listed Get a direct-link listing on a filtered search engine for $50/Year 3 Main Menu Engine Items: Crafts & Products, Sleep & Eat, Find a Tour with… 8 Filtered Search Engines: Accommodation, Eat & Drink, Tours, Agents, Cruises, Airlines, Crafts, Products Your Direct-listing: Business description with a photo & contact directly linking to your site Filtered Engines: Visitors refine their search by selecting a province & category

  11. Become a Member Get direct-link page adverts with Memberships starting at $225/Year Members receive engine listings plus direct-link page adverts. Direct-link adverts are your engine listings placed on a choice of more than 300 web pages. You select the web pages for you direct-link adverts to reach your targeted audience. As a We Are Lao Member, you get even more benefits…

  12. Become a Member Member’s news gets quality eyes We Are Lao: • Publishes your news on WeAreLao.com • Links the news to your site • Emails a “Teaser” linking to your news • Shares on social media linking to your news This drives visitors to your site & WeAreLao.com You

  13. Become a Member For information on becoming a member, contact: Bernie@wearelao.com John@wearelao.com Join the We Are Lao community… Take Lao tourism into the future.

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