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MENUS 2014 Turning Trends into Money Makers. Presented by Nancy Kruse The Kruse Company Atlanta, GA. Menus 2014 Objectives. Review menu directions Assess changes impacting R&D Address shifting consumer demands. Menus 2014 Agenda. Foods with Benefits Veggie Chic Reality Bites.

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MENUS 2014

Turning Trends into Money Makers

Presented by Nancy Kruse

The Kruse Company

Atlanta, GA


Menus 2014 objectives
Menus 2014Objectives

Review menu directions

Assess changes impacting R&D

Address shifting consumer demands


Menus 2014 agenda
Menus 2014Agenda

Foods with Benefits

Veggie Chic

Reality Bites


I foods with benefits key points
I. Foods with Benefits: Key Points

Overview

Protein

Skinny

Super

Power

Outlook & Implications


Foods with benefits overview
Foods with Benefits:Overview

Menu Health Equation Evolving

  • Yesterday: Subtraction Model

    • Take it out: salt, fat, sugar

  • Today: Addition Model

    • Put it in: fruits, vegetables, grains

  • Tomorrow: Defined Benefits Model

    • What’s it do for me, functionality

      Note: not mutually exclusive


Foods with benefits 1 protein rich
Foods with Benefits1. Protein Rich

ChobaniSoho’s

Smoked Salmon & Dill Greek Yogurt

US largest market for high-protein products

20% new product intros at retail grocery in 2012

Technomic menu mentions: +67% past 5 years


Protein bar s signature grilled protein bar rito
Protein Bar’sSignature Grilled Protein Bar-rito

All-Natural Chicken or Tofu

Low-Cal Whole Wheat Wrap


Pod uk s portable protein
POD UK’sPortable Protein


Foods with benefits 2 super
Foods with Benefits:2. Super

Metz Culinary Management’s Super Natural Salmon Sandwich


Panera bread s fat free superfruit power smoothie
Panera Bread’sFat-Free Superfruit Power Smoothie

Superfruit Purée

Organic Greek Nonfat Yogurt

And Ginseng


Big bowl s spicy cashew chicken
Big Bowl’sSpicy Cashew Chicken


Foods with benefits 3 skinny
Foods with Benefits3. Skinny

PHENOMENON CROSSES CATEGORIES

Baja Fresh Skinny Wahoo Bowl

Benihana New Year’s Skinny Dining Promotion

Kona Grill Skinny Sashimi, Skinny Ceviche

Ledo Pizza Skinny Avocado Tuna Salad

Melting Pot Skinny Dipping Fondue Menu

Pie Five Pizza Skinny Pie

Ruby Tuesday Skinny Lavender Lemon Drop Cocktail

Taco Bueno Chicken Skinny Bowl

Wing Zone Skinny Dippers


Sbarro s skinny slice
Sbarro’sSkinny Slice


Chili s skinny margarita
Chili’sSkinny Margarita

Sugar-Free Triple Sec

Fresh Lime Juice

110 Calories


Cheesecake factory s skinnylicious soft chicken tacos
Cheesecake Factory’s SkinnyLicious Soft Chicken Tacos


Foods with benefits 4 power
Foods with Benefits:4. Power

Panera Bread Offers Power Menu


Uno pizzeria grill s chopped power salad
Uno Pizzeria & Grill’sChopped Power Salad

Almonds

Soy Nuts

Pepitas

Dried Cranberries

Carrots

Goji Berries

Raisins

Red Grapes

Plum Tomatoes

Feta Cheese

Spinach

Chicken


Taco bell s power protein menu
Taco Bell’sPower Protein Menu

20+ Grams of Protein

Fewer Than 450 Calories


Foods with benefits implications outlook
Foods with Benefits:Implications & Outlook

  • Functional foods will increase on menus

    • Powerful consumer drivers

  • Category broad, ill-defined

    • Multiple opportunities to address

  • Flashpoint for fads

    • Evaluate carefully

  • Monitor evolving trends

    • Impact/appeal to your patrons

    • Promote smartly


Implications outlook gender based marketing
Implications & Outlook:Gender-Based Marketing

“Brogurt” Appeals to Men


Ii veggie chic key points
II. Veggie Chic Key Points

Overview

Avocado Everywhere

Cruciferous Crossover

Root Revival

Implications & Outlook


Veggie chic overview
Veggie Chic:Overview

Why Produce? Why Now?

Center-of-Plate Volatility

Culinary Sensibility

Consumer Health Interests

Diet Trends, Fads

Range of Options

Versatility/Flexibility

Availability/Formats


Veggie chic 1 avocadoes everywhere
Veggie Chic1. Avocadoes Everywhere

  • AVOCADO MENU MENTIONS

  • GOING UP, UP, UP

Source: Technomic, Inc. Menu Monitor


Avocadoes ubiquitous on menus
Avocadoes UbiquitousOn Menus…

Burger King’s Avocado Swiss Whopper

Steak ‘N Shake’s California Burger

Whataburger’s Avocado Bacon Burger


As condiment usage increases
…As CondimentUsage Increases

Chick-fil-A’s Grilled Chicken Cool Wrap

With Avocado-Lime Dressing


California pizza kitchen puts avocado front and center
California Pizza KitchenPuts Avocado Front and Center…

Avocado Club Egg Rolls White Corn Guacamole


Cheesecake factory breads and fries it
…Cheesecake FactoryBreads and Fries It

Portabella Mushroom,

Avocado & Zucchini Fries


Crop bistro bar s the avocado deviled egg
Crop Bistro & Bar’sThe Avocado Deviled Egg


Pie five s chicken awesome cado pie
Pie Five’sChicken Awesome-Cado Pie


Popbar s avocado popsorbetto
Popbar’sAvocado PopSorbetto


Curra s grill s avocado margarita
Curra’s Grill’sAvocado Margarita

Frozen Margarita Mix

Avocado Pulp

Cilantro


Veggie chic 2 cruciferous craze
Veggie Chic2. Cruciferous Craze

California Pizza Kitchen’s Brussels + Bacon Pizza

Herbed Goat Cheese, Caramelized Onion, Romano Cheese


Barnwood s white pizza with broccoli red pepper
Barnwood’sWhite Pizza with Broccoli & Red Pepper


Stella 34 trattoria s cavolfiore pizza
Stella 34 Trattoria’sCavolfiore Pizza

Meyer Lemon, Breadcrumbs


No 7 subs brussels sprouts sandwich
No. 7 Subs’Brussels Sprouts Sandwich

Granny Smith Apples, Crushed Peanuts


No 7 subs broccoli sandwich
No. 7 Subs’Broccoli Sandwich

Fresh Mozzarella

Thai Basil Pesto

Fried Lemon


No 7 subs roasted cauliflower sub
No. 7 Subs’Roasted Cauliflower Sub

Fried Shallots, Romaine, Chutney Mayo


Sarma s brussels sprouts brava
Sarma’sBrussels Sprouts Brava


Mellow mushroom s sriracha broccoli slaw
Mellow Mushroom’s Sriracha Broccoli Slaw

With Chicken Curry Pops


Brennan s of houston s chicken fried cauliflower steak
Brennan’s of Houston’sChicken-Fried Cauliflower Steak

Purple Majesty Potato Salad, Vegan Mushroom Gravy


Did kale craze open door for cruciferous crossover
Did Kale Craze Open Door For Cruciferous Crossover?

Roger Williams University’s

Tuscan-Style Spaghetti

With Kale


Veggie chic 3 root revival
Veggie Chic 3. Root Revival

Hot Scandinavian Restaurants Take Center Stage;

Put Focus on Root Vegetables

Noma in Copenhagen


Memorial sloan kettering s beet potato gratin
Memorial Sloan Kettering’sBeet & Potato Gratin


Root revival carrots cropping up
Root Revival:Carrots Cropping Up

American Cut Carrot-Glazed Carrot

Au Bon Pain Carrot Ginger Soup

Crossroads Spicy Moroccan Carrots

DeepWood Restaurant Carrot Risotto

Domenica Roasted Carrot Pizza with Goat Cheese

LYFE Kitchen Kale-Carrot Side Salad

Mei Mei Kitchen Smoked Carrots with Black Sesame Purée

Partake Caramelized Carrots with Pepita Brittle

Peet’s Coffee & Tea Hummus & Carrot Chips

Sitka & Spruce Roasted Carrot Salad with Chickpea Purée

Stone Oven Bakery Curry-Carrot Soup

Willi’s Wine Bar Tunisian Roasted Carrots with Pine Nuts


Massachusetts farm to school project
Massachusetts’ Farm-to-School Project


Smashburger s veggie frites
Smashburger’sVeggie Frites


Narcissa s carrots wellington
Narcissa’sCarrots Wellington


Carrots also in doughnuts drinkables
Carrots Also InDoughnuts, Drinkables

Doughnut Plant’s

Carrot Cake Doughnut

Smoothie King’s

Berry Carrot Dream


Veggie chic implications outlook
Veggie ChicImplications & Outlook

1. More Produce at Breakfast

Au Bon Pain’s Hummus Breakfast Sandwich With Fresh Spinach


Corner bakery s morning offerings
Corner Bakery’sMorning Offerings

Avocado & Spinach Power Panini Thin Anaheim Scrambler Bowl


Implications outlook 2 decommoditized sides
Implications & Outlook2. Decommoditized Sides

Top Round Roast Beef’s

Fresh Cuts Fried in Beef Tallow


Fresh cut fries shaking up sides
Fresh-Cut FriesShaking Up Sides


University of maryland s cuban potato salad
University of Maryland’sCuban Potato Salad

Black Beans, Green Olives, Lime Juice, Cumin


Applebee s fresh cut garlicky green beans
Applebee’sFresh-Cut Garlicky Green Beans

Chunky Roma-Pepper Relish


Iii reality bites key points
III. Reality BitesKey Points

“Real” Foods the Next Wave

Overview

Products

Process

Presentation

Implications & Outlook


Reality bites overview
Reality Bites:Overview

Selected

Organic

Natural

Sustainable

Artisanal

Rustic

Authentic

Local

Regional

Heirloom

Buzzwords

Homemade

Handmade

Seasonal

Farm Grown

Farm to Table

Craft(ed)

Small Batch

Unprocessed

Fresh!


Reality bites 1 product
Reality Bites1. Product

BREAD FASHIONS CHANGING

Arby’s Whole-Grain Honey Wheat

Au Bon Pain Ancient-Grain Ciabatta

Blue Cow Kitchen Grilled Rustic White Bread

Crisper’s Artisan Bread

Jason’s Deli 9-Grain Artisan, Organic Wheat Wrap

McAlister’s Deli Harvest Wheat

Panera Bread Artisan Rye, All-Natural White Bread

Piada Natural, Organic Flour

Mendocino Farms Rustic White Bread

Quizno’s Artisan Sandwich Breads


Applebee s artisan grilled chicken ciabatta
Applebee’sArtisan Grilled Chicken Ciabatta


Golden oldie grains reappearing on menus
Golden-Oldie GrainsReappearing on Menus

  • Amaranth

  • Barley

  • Farro

  • Freekeh

  • Groats

  • Millet

  • Oats

  • Quinoa

  • Wheat Berries Orange County, FL School’s

    Quinoa Wrap


Rattlesnake club s buckwheat risotto
Rattlesnake Club’s Buckwheat Risotto

Pear-Cipollini Chutney


The rivers school s wheat berry lentil kale salad
The Rivers School’sWheat Berry, Lentil & Kale Salad


Comeback kid butter rides real wave
Comeback Kid:Butter Rides Real Wave

Butter consumption +24% past decade

5.6 lbs per capita 2013 vs. 4.1 lbs in 1997

“Wholesome, pure, not a lot of other ingredients”


Reality bites 2 process
Reality Bites2. Process

TGI Friday’s Sizzling Sirloin & Spinach Skillet


Gordon biersch s baby brats
Gordon Biersch’sBaby Brats

Made with House-Brewed Beer

Märzen Lager

Märzen Mustard


Pizza hut s hand tossed pizza
Pizza Hut’sHand-Tossed Pizza

“One of a Kind, Every Time”


Campania s neapolitan pizza
Campania’sNeapolitan Pizza


Clyde common s barrel aged cocktails
Clyde Common’s Barrel-Aged Cocktails


Hot lips pizza s housemade soda
Hot Lips Pizza’sHousemade Soda


Reality bites 3 presentation
Reality Bites3. Presentation

Wendy’s Natural-Cut Fries

With Sea Salt


Domino s show us your pizza promotion
Domino’s Show Us Your Pizza Promotion

Real Photos from Real Customers



White castle s full view kitchen
White Castle’sFull-View Kitchen


Reality bites implications outlook
Reality BitesImplications & Outlook

  • Quality expectations shifting

    • “Real” foods growing

  • Powerful consumer drivers

    • Both boomers, millennials

  • Signifies better-for-you

    • Standards of identity not established

    • Challenge and opportunity for operators, suppliers


Menus 2014 in conclusion
Menus 2014In Conclusion…

  • Common thread = stealth health

    • Functionals, grains, produce, “real” foods

  • More innovation around neglected categories

    • Sides, grains, produce

  • Foodservice will take leading role

    • Watch indies, small chains, on-sites--esp. campus dining

    • Also watch parallel demand for over-the-top indulgence


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