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Marketing Management. The creation of a curbside restaurant selling rice balls. Professor : 張力元 Student : 朱雲弘 9631520. Outline. 1. Product and Price Review 2. Revenue, Variable Cost, Fix Cost, and Condition 3. Breakeven-point (every month) 4. One year net income

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marketing management

Marketing Management

The creation of a curbside restaurant selling rice balls.

Professor:張力元

Student:朱雲弘 9631520

outline
Outline

1. Product and Price Review

2. Revenue, Variable Cost, Fix Cost, and Condition

3. Breakeven-point (every month)

4. One year net income

5. Future Develop and Profit Anticipated

6. The name brand of the high quality ingredients

7. The key aspect of the project

8. Store Design and Uniform

1 product and price review
1. Product and Price Review
  • The menu consists of rice balls (two varieties) and drinks. (three types – coffee, tea, soy bean milk)
  • For the coffee and tea, there is an option to add milk.
  • The price is $50NT for rice ball and a drink. (combo)
  • The price is $25NT for rice ball.
  • The price is $25NT for a drink.
2 revenue variable cost fix cost and condition
2. Revenue, Variable Cost, Fix Cost, and Condition
  • Revenue:

Rice balls:@$25NT

Drinks:@$25NT

Combo:@$50NT

  • VC:

Rice:@$5NT

Pickles:@$5NT

Egg:@$5NT

Powdered meat and Fried bread stick:@$5NT

Coffee, tea, soybean milk:@$5NT

2 revenue variable cost fix cost and condition1
2. Revenue, Variable Cost, Fix Cost, and Condition
  • FC:

Roadside stand:$10,000NT

Signage:$2,000 NT

Gas bottle lighting:$2,000 NT

License:$2,000 NT

Uniform:$4,000 NT

Cooking equipment:$5,000 NT

TFC = $25,000 NT

2 revenue variable cost fix cost and condition2
2. Revenue, Variable Cost, Fix Cost, and Condition
  • Condition:

(1) Interest rate:5%, TFC = 25,000*(1+5%)

= 26,250

(2) 6 days a week, including 5 bad days and 1

good day

(3) Bad days sell 50 units, and good days sell 100

units.

(4) Everyday sells 50% rice balls or drinks and 50%

combo.

3 breakeven point every month
3. Breakeven-point (every month)
  • TR = @50*1/2Q + @25*1/2Q
  • TVC = @25*1/2Q + @20*1/2Q
  • TFC = 26,250 (every month = 26,250/12 = 2,187.5)
  • TR = TVC+TFC

=> @50*1/2Q + @25*1/2Q = @25*1/2Q +

@20*1/2Q + 26,250/12

=> Q ≒ 146

figure 1 breakeven point every month

P

TR

TC

Breakeven-point

5,475

TVC

TFC

2,187.5

Q

0

58.3

97.2

146

Figure 1:Breakeven-point (every month)
4 one year net income
4. One year net income
5 future develop and profit anticipated
5. Future Develop and Profit Anticipated
  • Let the customer have more choices.
  • change the curbside sale to the shop sale
  • ten rice ball shops in the fifth year\'s end
  • If the net income ratio will be increase to 50% in the fifth year, the net income is 7,076,160 in the fifth year.
6 the name brand of the high quality ingredients
6. The name brand of the high quality ingredients

Picture 1:Chi-Shang rice Picture 2:Hakka pickles

Picture 3:organic chicken egg Picture 4:Hsin Dong Yang powdered meat

6 the name brand of the high quality ingredients1
6. The name brand of the high quality ingredients

Picture 5:fresh fried bread stick Picture 6:Jamaica Blue Mountain coffee

Picture 7:Assam black tea Picture 8:Lin Fong Ying milk

7 the key aspect of the project
7. The key aspect of the project
  • use the high quality ingredients to output the rice ball
  • has a sanitation certificate
  • give the best rice ball to customers
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