Marketing management
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Marketing Management. The creation of a curbside restaurant selling rice balls. Professor : 張力元 Student : 朱雲弘 9631520. Outline. 1. Product and Price Review 2. Revenue, Variable Cost, Fix Cost, and Condition 3. Breakeven-point (every month) 4. One year net income

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Marketing Management

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Marketing management

Marketing Management

The creation of a curbside restaurant selling rice balls.

Professor:張力元

Student:朱雲弘 9631520


Outline

Outline

1. Product and Price Review

2. Revenue, Variable Cost, Fix Cost, and Condition

3. Breakeven-point (every month)

4. One year net income

5. Future Develop and Profit Anticipated

6. The name brand of the high quality ingredients

7. The key aspect of the project

8. Store Design and Uniform


1 product and price review

1. Product and Price Review

  • The menu consists of rice balls (two varieties) and drinks. (three types – coffee, tea, soy bean milk)

  • For the coffee and tea, there is an option to add milk.

  • The price is $50NT for rice ball and a drink. (combo)

  • The price is $25NT for rice ball.

  • The price is $25NT for a drink.


2 revenue variable cost fix cost and condition

2. Revenue, Variable Cost, Fix Cost, and Condition

  • Revenue:

    Rice balls:@$25NT

    Drinks:@$25NT

    Combo:@$50NT

  • VC:

    Rice:@$5NT

    Pickles:@$5NT

    Egg:@$5NT

    Powdered meat and Fried bread stick:@$5NT

    Coffee, tea, soybean milk:@$5NT


2 revenue variable cost fix cost and condition1

2. Revenue, Variable Cost, Fix Cost, and Condition

  • FC:

    Roadside stand:$10,000NT

    Signage:$2,000 NT

    Gas bottle lighting:$2,000 NT

    License:$2,000 NT

    Uniform:$4,000 NT

    Cooking equipment:$5,000 NT

    TFC = $25,000 NT


2 revenue variable cost fix cost and condition2

2. Revenue, Variable Cost, Fix Cost, and Condition

  • Condition:

    (1) Interest rate:5%, TFC = 25,000*(1+5%)

    = 26,250

    (2) 6 days a week, including 5 bad days and 1

    good day

    (3) Bad days sell 50 units, and good days sell 100

    units.

    (4) Everyday sells 50% rice balls or drinks and 50%

    combo.


3 breakeven point every month

3. Breakeven-point (every month)

  • TR = @50*1/2Q + @25*1/2Q

  • TVC = @25*1/2Q + @20*1/2Q

  • TFC = 26,250 (every month = 26,250/12 = 2,187.5)

  • TR = TVC+TFC

    => @50*1/2Q + @25*1/2Q = @25*1/2Q +

    @20*1/2Q + 26,250/12

    => Q ≒ 146


Figure 1 breakeven point every month

P

TR

TC

Breakeven-point

5,475

TVC

TFC

2,187.5

Q

0

58.3

97.2

146

Figure 1:Breakeven-point (every month)


4 one year net income

4. One year net income

  • One year including 260 bad days and 52 good days

  • TR = 260*(@[email protected]*25) + 52*(@[email protected]*50) = 682,500

  • TC = 260*(@[email protected]*25) + 52*(@[email protected]*50) + 26,250 = 435,750

  • NI = 682,500 - 435,750 = 246,750

  • (Net Income Ratio = 246,750/682,500 = 36.15%)


5 future develop and profit anticipated

5. Future Develop and Profit Anticipated

  • Let the customer have more choices.

  • change the curbside sale to the shop sale

  • ten rice ball shops in the fifth year's end

  • If the net income ratio will be increase to 50% in the fifth year, the net income is 7,076,160 in the fifth year.


From 1 the turnover net income ratio and net income year to year

From 1:The turnover, net income ratio, and net income year-to-year


Figure 2 the turnover and net income year to year

Figure 2:The turnover and net income year-to-year


6 the name brand of the high quality ingredients

6. The name brand of the high quality ingredients

Picture 1:Chi-Shang rice Picture 2:Hakka pickles

Picture 3:organic chicken egg Picture 4:Hsin Dong Yang powdered meat


6 the name brand of the high quality ingredients1

6. The name brand of the high quality ingredients

Picture 5:fresh fried bread stick Picture 6:Jamaica Blue Mountain coffee

Picture 7:Assam black tea Picture 8:Lin Fong Ying milk


7 the key aspect of the project

7. The key aspect of the project

  • use the high quality ingredients to output the rice ball

  • has a sanitation certificate

  • give the best rice ball to customers


8 store design and uniform

Rice Ball & Drink

Mr. Delicious

8. Store Design and Uniform

  • Store Design:


8 store design and uniform1

Mr. Delicious

Rice

Ball

Drink

8. Store Design and Uniform

  • Uniform:


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