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Consumer Confidence Survey GB Q4 2009 Survey field dates 4 th December to 18 th December 2009

Consumer Confidence Survey GB Q4 2009 Survey field dates 4 th December to 18 th December 2009. January 2010. GB Consumer Confidence Index versus Global Average, Neighbouring Countries & USA. Source: Nielsen – Global Online Survey Consumer Confidence October 2006 to December 2009.

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Consumer Confidence Survey GB Q4 2009 Survey field dates 4 th December to 18 th December 2009

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  1. Consumer Confidence SurveyGB Q4 2009Survey field dates 4th December to 18th December 2009 January 2010

  2. GB Consumer Confidence Index versus Global Average, Neighbouring Countries & USA Source: Nielsen – Global Online Survey Consumer Confidence October 2006 to December 2009 *June/December 2009 global index based on sub-set of 28/9 countries Consumer Confidence

  3. Great Britain in Recession Consumer Confidence December 2009

  4. Nielsen Consumer Confidence IndexGB Shoppers continue to feel more confident % pt +/- +2-4 -6+3-15 -5 -9+7 +3 +2 Source: Nielsen Global Online Consumer Confidence Survey, Q4 2009 Results: GB, 2005 to 2009 Consumer Confidence

  5. 72% Source: Nielsen – Global Online Survey Oct 2006 to December 2009 Consumer Confidence – GB results * new survey response option H1 2008 “Do you think job prospects in your country over the next 12 months will be... ” Consumer Confidence

  6. 56% Source: Nielsen – Global Online Survey Oct 2006 to December 2009 Consumer Confidence – GB results * new survey response option H1 2008 “Do you think the state of your own personal finances over the next 12 months will be..” Consumer Confidence

  7. “Considering the cost of things today and your own personal finances, would you say at this moment the time to buy the things you want and need is...” 64% Source: Nielsen – Global Online Survey Oct 2006 to December 2009 Consumer Confidence – GB results * new survey response option H1 2008 Consumer Confidence

  8. “What is your biggest concern over the next 6 months?” Source: Nielsen – Global Online Survey April 09 & October 2009 Consumer Confidence – GB results Consumer Confidence

  9. “What is your biggest and second biggest concern over the next 6 months?” vs Oct09 = = = = Source: Nielsen – Global Online Survey October 2009 Consumer Confidence – GB results Consumer Confidence

  10. “Do you think your country is in an economic recession at the moment?” % answered “yes” Source: Nielsen – Global Online Survey 2008 - 2009 Consumer Confidence Consumer Confidence

  11. “Do you think your country will be out of an economic recession in the next 12 months?” Source: Nielsen – Global Online Survey October 2009 Consumer Confidence Consumer Confidence

  12. “Compared to this time last year, have you changed your spending to save on household expenses?” % answered “yes” Source: Nielsen – Global Online Oct - Dec 2009 Consumer Confidence Consumer Confidence

  13. “Once you have covered your essential living expenses, which of the following statements best describes what you do with your spare cash...?” Source: Nielsen – Global Online Survey 2007-2009 Consumer Confidence – GB results Consumer Confidence

  14. “At times when the cost of living is rising rapidly, which of the following actions would you take in order to stay within your budget: ?” Rank in 2005 1 6 2 8 4 n/a 5 7 3 9 11 10 13 12 14 Source: Nielsen – Global Online Survey 2005 to 2009 Consumer Confidence – GB results Consumer Confidence

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