1 / 11

Parts of a Print Advertisement

Parts of a Print Advertisement. Sports, Entertainment & Recreation Marketing To be used as a guide in completing Endorsement Assignment. What makes a good ad?. TRY THIS!. COME HERE!. BUY THIS!. Grabs attention Simple and easy to understand Shows product or benefits/features

allie
Download Presentation

Parts of a Print Advertisement

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Parts of a Print Advertisement Sports, Entertainment & Recreation Marketing To be used as a guide in completing Endorsement Assignment

  2. What makes a good ad? TRY THIS! COME HERE! BUY THIS! • Grabs attention • Simple and easy to understand • Shows product or benefits/features • Generates a call for action!

  3. Parts of a Print Advertisement Headlines Copy Illustrations Signatures Slogans

  4. Headline Saying that gets the reader’s attention, arouses their interest by producing a benefit, and leads them to read the rest of the ad Should identify a benefit and stress how it meets the customers’ needs Very brief

  5. Copy The selling message Expands on the info from the headline Written like a conversation Tell the who, what, when, where, why and how of your product Simple and Direct!!! Provides the Call to Action!

  6. Illustrations • Pictures or Drawings • Attract attention to the ad • Show the product and how it works • Portray the Images • Sports • Leisure • Convenience

  7. Signature The LOGO! Distinctive identification symbol for a business Helps create instant recognition for a company

  8. Slogan Catch phrase or small group of words used to identify a product Helps to create a distinct image for the company or product

  9. Headline Copy Signature Illustration

  10. Wrap-Up • Which media is the most expensive? • What is a downfall of newspapers? • What is SWAG? • What are the two forms of broadcast media? • The Parts of a Print Ad (what does each part do?) • Headline • Copy • Illustrations • Signature • Slogan

  11. Create a Print Ad DO NOW: After completely answering (in detail) questions 1-9 in your endorsement assignment, please complete your print advertisement (#10) using what you just learned by reading this PowerPoint. Once finished, please save your work in your student drive.

More Related