Virgin mobile
This presentation is the property of its rightful owner.
Sponsored Links
1 / 1

Virgin Mobile PowerPoint PPT Presentation


  • 122 Views
  • Uploaded on
  • Presentation posted in: General

Virgin Mobile. Campaign: Switch Agency: Starcom Year: 2011 Source: APN Outdoor Objective: To measure the campaign recall by format across multiple demographics. Audience: Total People Strategy: Portrait Side & Showcase Results: This campaign resonated strongly with:

Download Presentation

Virgin Mobile

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Virgin mobile

Virgin Mobile

Campaign: Switch

Agency: Starcom

Year: 2011

Source: APN Outdoor

Objective: To measure the campaign recall by format across multiple demographics.

Audience: Total People

Strategy: Portrait Side & Showcase

Results:

This campaign resonated strongly with:

  • People 18 – 24 – 48%

  • CBD workers – 44%

  • Medium HHI ($51 – $75k)- 41%

  • Daily public transport commuters – 34%

  • Males – 33%

    Most effective format – Portrait side 29%


  • Login