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Emergic Emerging Enterprises, Technologies and Markets Made in India, Made for the World

Emergic Emerging Enterprises, Technologies and Markets Made in India, Made for the World. Rajesh Jain http://emergic.org. An Entrepreneur and Investor in India’s Internet and Mobile space. 1994-2000: IndiaWorld India’s first Internet portal; Self-funded

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Emergic Emerging Enterprises, Technologies and Markets Made in India, Made for the World

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  1. EmergicEmerging Enterprises, Technologies and MarketsMade in India, Made for the World Rajesh Jain http://emergic.org

  2. An Entrepreneur and Investor in India’s Internet and Mobile space • 1994-2000: IndiaWorld • India’s first Internet portal; Self-funded • Acquired by Sify in Nov 1999 for $115 million in one of Asia’s largest Internet deals • 1998-now: Netcore Solutions • Managed Mail & Security Services for Enterprises • Mobile Data Services for Consumers & Enterprises • 2005-now: Emergic Venture Capital • Investments in creating India’s Digital Infrastructure

  3. Novatium’s Goal: Bring Computing and Internet Home for Middle India • 50 million Middle Income Homes • 8 million Home PCs • 5 million Broadband Connections • 30 million Cybercafe Visitors Reduce Cost and Complexity Simultaneously for Mass-Market

  4. Novatium used ‘Thin’ Computing to achieve Simplicity and Affordability $100 one-time for Computer $10 per month for Service Zero-maintenance Low-Power Local Printer USB Devices Webcam Multimedia TV Output Server Sync Windows and Linux Apps

  5. Novatium focus is now on Mass Reach and Multi-Monetisation Indian Homes Beyond SMEs Education Rural Computing VAS • Telcos • Local Providers • Retail • Mass Ads • Targeted Ads • Subscriptions • Content • Applications • Commerce • Additional Access

  6. NetCore is using SMS Subscriptions to build Audience and Monetisation Text Search : Internet :: SMS Subscriptions : Mobile MyToday MyToday 575758 NEWS: *ASSAM BLAST-B’desh-trained ULFA suspected *Book Raj under NSA-Cabinet AD: Book a STANDARD CHARTERED FD for 401 days at 10.5% T&C*. sms TD <CITY> to 575758 Welcome to NEWS, an ad-supported service. Get FREE Breaking News & updates around the world. To stop, sms STOP NEWS to 575758. Visit www.mytoday.com START NEWS MUMBAI

  7. Media on Mobile Nielsen Study • 50 channels • 3.7 million subscribers • 11 million subscriptions • 13 million SMS daily • Avg. Subs. Age is 25 yrs • 84% get info first from MyToday • 75% read every SMS • 40% forward SMS • 43% have seen Ads • 30% of them have responded to Ads

  8. NetCore is creating Multi-Monetisation of its mobile Audience and Platform Audience Monetisation Platform Monetisation Enterprises (Invertising) Operators Publishers • Ads (250+ campaigns) • Leads • Paid Channels MyToday FABINDIA SENSEX: Mkt opens +ve, to be range-bound; 486.86 pts up at 9531.37 at 9:58am AD: FOR DAILY NEWS & INSIGHTS FROM THE ECONOMIST, sms START TE to 575758 Fabindia announces the opening of its store in Santacruz on S.V.Road, Opp. Danabhai Jewellers.

  9. NetCore is building a Mobile Value-Added Services Operator

  10. The Guiding Philosophy of Emergic Innovations Made in India, Made for the World http://emergic.org

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