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MEDIA AND THE ENVIRONMENT SIOBHAN LEYDEN Dubai Eye 103.8 FM

International Training Workshop for Youth Representatives on Environment and Disaster Management 19th -23rd August 2006. MEDIA AND THE ENVIRONMENT SIOBHAN LEYDEN Dubai Eye 103.8 FM. Media What does this mean?.

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MEDIA AND THE ENVIRONMENT SIOBHAN LEYDEN Dubai Eye 103.8 FM

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  1. International Training Workshop for Youth Representatives on Environment and Disaster Management 19th -23rd August 2006 MEDIA AND THE ENVIRONMENT SIOBHAN LEYDEN Dubai Eye 103.8 FM

  2. MediaWhat does this mean? • Communication. Mass media is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation state). • It was coined in the 1920s with the advent of nationwide radio networks and of mass-circulation newspapers and magazines.

  3. What are the different forms? Electronic media and print media include: • Broadcasting, in the narrow sense, for radio and television. • Various types of discs or tape. In the 20th century, these were mainly used for music. Video and computer uses followed. • Film, most often used for entertainment, but also for documentaries.

  4. What are the different forms? • Internet, which has many uses and presents both opportunities and challenges. Blogs and podcasts, such as news, music, pre-recorded speech and video) • Publishing, in the narrow sense, meaning on paper, mainly via books, magazines, and newspapers. • Computer games, which have developed into a mass form of media since devices such as the PlayStation 2 , Xbox, and the GameCube broadened their use.

  5. What is its purpose? Mass media can be used for various purposes: • Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication. • Enrichment and education, such as literature.

  6. What is its purpose? • Entertainment, traditionally through performances of acting, music, and sports, along with light reading; since the late 20th century also through video and computer games. • Journalism. • Public service announcements.

  7. RADIO (little bit of history) • The first extended broadcast of the human voice was transmitted through the air on December 24, 1906 from Brant Rock, Massachusetts. A Canadian engineer, Reginald Fessenden, had worked for Thomas Edison in his New Jersey Laboratory, and later became a professor at the University of Pittsburgh.

  8. RADIO (little bit of history) • In the history of radio and development of "wireless telegraphy", there are multiple claims to the invention of radio. The identity of the original inventor of radio, at the time called wireless telegraphy, is contentious.

  9. YOU CHOSE YOUR MEDIUM • We live in an avoidance world and after a attending a recent radio conference back in Dubai I learnt that RADIO faired pretty well when ranked against all other medias. • The presentation was entitled: YOU CAN’T CLOSE YOUR EARS BUT YOU CAN TURN THE PAGE • 2nd to last in add avoiders • Radio has the highest net outreach of media even TV • It can direct you to other media sources • It can speak and interact directly with people instantly

  10. STATISTICS • BBC World Service now attracts 163 million weekly radio listeners to its 33 language services. • An increase of 14 million on last years figure 149 million • A global weekly audience of more than 210 million individuals

  11. DUBAI EYE RADIO 103.8FM • The first talk radio station in the UAE. Just over 2 years old now and extremely successful with 24 hours of diverse programming. The headline show ‘The Business Breakfast’ just recently won show of the year at the Radio Cast awards hosted in Dubai. The World Music shows again the first for the region cater to the dynamic multicultural society with show in Russian, Chinese, Farsi, Tagalog, French and the Latino show.

  12. ‘SIOBHAN LIVE’ • I present and produce ‘Siobhan Live’, airs 12pm till 2pm weekdays and covers a wide range of subjects daily. With a finger on the pulse of events, cultural events, celebrity appearances, new real estate developments, fashion, film, health and current affairs and raising awareness about international environment issues.. • I’ve had the opportunity to met and interview some inspirational and great people from Richard Branson to Tommy Hilfiger, Omar Sherif, Buffy the Vampire Slayer or Sarah Michell Gellar, Morgan Freeman, to Dame Anita Roddick, politicians, authors, artists, corporate CEOs. It’s all about diversity, keeping it fresh and interesting and interactive. • The studios are in Dubai, UAE and I invite guest to the studio or have also organized many live show or outside broadcasts or OBs as they are called in the region and internationally.

  13. TIPS on how to get your message across • Chose your medium wisely to suit your campaign • Do your research first • Know your audience and who you want to hear what you have to say • Know your stuff!

  14. TIPS on how to get your message across • Be informed, up to date and have the information at hand, you need to sound like you know what you are talking about. • Don’t be a superstar! • Chose the right person to represent your ideas, organization i.e. it’s not always the one with the technical know.

  15. TIPS on how to get your message across • Prepare well, write notes, bring them with you, use prompters, have statistics and quotes at hand • Just because you know what you are talking about doesn’t mean the interviewer or the audience does. • Be clear and concise with your information

  16. TIPS on how to get your message across • Practice and be ready, the phone could ring at any time • Where there’s a will there’s a way. • Try to have fun!

  17. WAYS TO GET YOUR LISTENERS LISTENING LONGER • understand your listener better • talk to the listener like a friend • incite your return or follow up story • tease listeners to stay listening longer • reward listeners for listening longer • do content listeners want to stay for • break the format once in a while • don’t give listeners an excuse to switch off

  18. SHARE MY EXPEREINCES WITH YOU • A property show from Cyprus • Invited by the Thai Tourism board to broadcast form Phuket to encourage the tourism industry and to recount the real picture. • Bahrain, first Intelligent Building Conference • Dibba, UAE, World Environment Day (print media backup and Burj Dubai in green) • Oman, Muscat and Salalah with Ocean World Productions • Kabul, Afghanistan • Malaysia eco diving and beach clean up • Lebanon clean up, upcoming

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