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药店陈列培训 PowerPoint PPT Presentation


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药店陈列培训. 药店陈列培训讲师:谭小琥. 前言. 有人将陈列看作是一种促销利器。的确,有效的陈列技术是现代零售企业的核心之一,但是陈列能否带来可观的效益主要取决于后期执行。 目前,药店的陈列水准普遍不高,原因何在?. 一、忽略陈列目的. 陈列就是将商品放在最能销售的位置上,所以一切陈列的出发点就是为了销售商品。从这一点出发,陈列必须最大限度的将商品展示给顾客,货架,堆头,端架无不如此。 有鉴于此,我们必须扩大重点推介的商品和能产生高销售额或高毛利商品的陈列面。. 现在,门店常见的陈列问题. 商品互相遮挡 该平铺的商品却竖直陈列 商品根本没有陈列,缺货没有标志

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药店陈列培训

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