Using mailchimp to create extension branded newsletters
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Send Your Message to the Masses. WELCOME! Enter your name in the chat window for attendance. Using MailChimp to create Extension-branded newsletters. March 19, 2014 - Emily Pitts, CAES OIT. In this session, we’ll…. Import a template Modify the template Set up a campaign Add content

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Using MailChimp to create Extension-branded newsletters

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Using mailchimp to create extension branded newsletters

Send Your Message to the Masses

WELCOME!

Enter your name in the chat window for attendance

Using MailChimp to create Extension-branded newsletters

March 19, 2014 - Emily Pitts, CAES OIT

Send Your Message to the Masses : : Using MailChimp


In this session we ll

In this session, we’ll…

Send Your Message to the Masses : : Using MailChimp

Import a template

Modify the template

Set up a campaign

Add content

Examine preview tools

Discuss best practices for send times, subject lines, etc.


Extension template

ExtensionTemplate

Send Your Message to the Masses : : Using MailChimp

Create banner

Adjust colors

Adjust typography

UGA Extension brand

MailChimp stamp

EEO statement

Mobile-friendly


Mailchimp overview www mailchimp com

Mailchimp Overviewwww.mailchimp.com

Send Your Message to the Masses : : Using MailChimp


Mailchimp home page

> Mailchimp home page

Send Your Message to the Masses : : Using MailChimp


Mailchimp login

Mailchimp login

Send Your Message to the Masses : : Using MailChimp


Mailchimp account dashboard

Mailchimp account dashboard

Menu

Quick action tools

Account info

Getting started tools / recent activity

Send Your Message to the Masses : : Using MailChimp


Templates

Templates

Send Your Message to the Masses : : Using MailChimp


Campaigns

Campaigns

Saved templates button

Send Your Message to the Masses : : Using MailChimp


Templates1

Templates

https://us1.admin.mailchimp.com/templates/

Create template button

Pay attention!

Look for the descriptionhere for differences between Templates and Campaigns.

Send Your Message to the Masses : : Using MailChimp


Choose import option

Choose import option

Send Your Message to the Masses : : Using MailChimp


Browse file

Browse file

Send Your Message to the Masses : : Using MailChimp


Modify template

Modify template

YES – colors, font styles

NO – hideable sections, banner, logo choice

Notice *||* code and odd logos at bottom. You are in the TEMPLATE EDITOR, not the CAMPAIGN EDITOR

Refer to cheatsheet for list of editable styles

We’ll look at the banner, visibility options and logo in the campaign in a minute…

Save and Exit

Good to know!

You can also edit type styles and colors in the campaign editor.

Send Your Message to the Masses : : Using MailChimp


Create a campaign

Create a Campaign

Send Your Message to the Masses : : Using MailChimp


Campaigns1

Campaigns

“Create Campaign”

https://us1.admin.mailchimp.com/campaigns

Send Your Message to the Masses : : Using MailChimp


Choose campaign type

Choose Campaign type

Regularol’ Campaign

RSS-Driven Campaign

Send Your Message to the Masses : : Using MailChimp


1 recipients

1. Recipients

Choose a list

Set up your first list

Send Your Message to the Masses : : Using MailChimp


2 setup

2. Setup

Name your campaign

Email subject

From name

From email address

Extras – Social Media

Send Your Message to the Masses : : Using MailChimp


3 template

3. Template

Pick a template > Saved Templates

Can’t decide?

You can switch templates after you enter content, but your content *might* get misplaced. Stay sharp.

Send Your Message to the Masses : : Using MailChimp


Saved templates

> Saved Templates

Send Your Message to the Masses : : Using MailChimp


4 design

Similar to design view we saw

Take a look at the page:

Banner needs attention

Date

Sample text

Table of contents

Logo

4. Design

Look familiar?

The campaign editor has very similar elements as the template editor.

Send Your Message to the Masses : : Using MailChimp


Modify banner

Modify banner

Click “Edit”

Select an image (need sample image on file)

Adjust image size if too big

Crop image if not banner-friendly (600x72px is good)

Add text

Do other stuff

Save

Send Your Message to the Masses : : Using MailChimp


Hide items

Hide items

Send Your Message to the Masses : : Using MailChimp


Choose logo

Choose logo

Send Your Message to the Masses : : Using MailChimp


Edit content

Edit content

Pay attention to formatting

Use headings to help set apart content

Use TOC headings to populate table of contents

Send Your Message to the Masses : : Using MailChimp


Preview checklist

Preview checklist

Send Your Message to the Masses : : Using MailChimp

Are your links working and correct?

How does your email look in different email clients?

Are there clear breaks between your paragraphs?

Is your table of contents correct?

Are all of your images showing up?

Is your contact information correct?

Have you had another person read all of your content?


Preview

Preview

Web and mobile views

See how your dynamic content is picking up

Is your TOC correct?

Are the correct items hidden?

Does everything line up okay?

Send Your Message to the Masses : : Using MailChimp


Send a test

Send a test!

Check for problems

Send to:

Accounts that use different email clients

Accounts with access to different devices

A coworker to double-check your content

This is just a test…

Don’t distribute this newsletter like it’s the real thing!

Send Your Message to the Masses : : Using MailChimp


5 confirm

5. Confirm

Send Your Message to the Masses : : Using MailChimp


Final checklist

Final checklist

Send Your Message to the Masses : : Using MailChimp

Have you made all final edits?

Check your links again!

Have you set the correct subscriber segment?

Is everything linked that should be?

Do you have a text-only version? Is the content identical?

Have you scheduled a delivery time?


Schedule

Schedule

Send Your Message to the Masses : : Using MailChimp


When is the best time to send

When IS the best time to send?

Send Your Message to the Masses : : Using MailChimp

  • It depends.

    • Who are you trying to reach?

    • What is your audience?

    • What are you trying to accomplish?

  • Track open and click rates, what do you see for your messages?


Reporting

Reporting

Send Your Message to the Masses : : Using MailChimp


Monitoring sends problems

Monitoring sends - problems

Send Your Message to the Masses : : Using MailChimp

  • Track bounces

    • High number of bounces may flag your account

    • Avoid bounces, send one last invite via your text email

  • Track complaints

    • Allowed about 1 per 1000 sends

    • High number alert Mailchimp

    • High number may shut your account down

    • If proof of opt-in viable, complaint not as powerful as SPAM

  • Track unsubscribes


Monitoring sends success

Monitoring sends - success

Send Your Message to the Masses : : Using MailChimp

  • Track deliveries

  • Track open rate

    • ~20-30% is good for a starting list

    • The more targeted your audience, the better rate

  • Track click rate

    • Which links received most clicks?

    • Was link action driven?

    • Did supporting text help draw attention?


Reports

Reports

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Campaign report 1

Campaign report 1

Send Your Message to the Masses : : Using MailChimp


Campaign report 2

Campaign report 2

Send Your Message to the Masses : : Using MailChimp


S ending your 1 st campaign

Sending your 1st campaign:

Send Your Message to the Masses : : Using MailChimp

Establish a MailChimp account

Set up a new subscription list

Import and modify a template

Create your first campaign

Add your content

Preview your newsletter

Send your newsletter

Monitor success and track problems


Advanced techniques

Advanced Techniques

Send Your Message to the Masses : : Using MailChimp


Learn more about

Learn more about:

Send Your Message to the Masses : : Using MailChimp

  • Setting up your first subscription list:

    • http://kb.mailchimp.com/article/how-do-i-create-a-new-list

  • Building sign-up forms:

    • http://kb.mailchimp.com/article/how-do-i-build-and-design-my-signup-form-and-response-emails

  • Adding newsletter archives to your site:

    • http://kb.mailchimp.com/article/how-can-i-set-up-an-archive-of-my-campaigns


Ask for help with

Ask for help with…

Send Your Message to the Masses : : Using MailChimp

  • Using the newsletter to send updates from a blog

  • Embedding a subscription form on your website

  • Including a link to archives on your site

  • Giving OIT staff access to your account


Using mailchimp to create extension branded newsletters

Visit www.caes.uga.edu/unit/octsfor more resources and WIMBA archives.

See www.caes.uga.edu/unit/octs/resources/email-newsletters for detailed e-newsletter information. An updated template will be available AFTER March 19.

Questions?

Emily Pitts

[email protected]

Send Your Message to the Masses : : Using MailChimp


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