Here you should know quick guide to understand how email appending works.
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A Quick Guide To
Understand How Email
Posted by Adam Clarke on 5:22 AM Email Append , quick guide for
When marketers talk business and marketing techniques, email
marketing tops the list! And when discussing email marketing one cannot
help but address its challenges, the most prominent of all being the
dynamic nature of data. Research shows that almost 2530% email
addresses get obsolete annually. And to add to that it is estimated that
almost 84% email traffic could be spam (Radicati). All those figures are
too much to roll out campaigns without planned action. And that’s why
email appending is recommended. Eappend is supposed to be simple
and thorough so that once your database is appended your campaigns
can be free of email bounces and spam. Email appending is more than a
process, so let’s understand how email appending works!
Identifying the right vendor
Email address appending starts with identifying the right vendor. There
are several email appending companies in the market that fight for
supremacy. As a marketer be prudent and identify a vendor who adheres
to best practices such as having an exhaustive suppression file, offering
optin ids, providing the source of email and more.
Once the vendor has been identified, the nest step involves sharing your
present customer database with the vendor. For best results it is
recommended that all data is shared including your present list of optout
addresses. Since you are going to pay for each email appended it is best
not to pay for data that won’t prove beneficial. Sharing customer data
such as name, phone, title, company name, mailing address or any other
detail, ensures data accuracy and efficiency.
The process of Email Address Appending
The email append process starts with existing marketing database being
matched against vendor master base in strict confidentiality to identify
missing data, misspellings, obsolete data, new data and updated
accordingly. Based on the nature of data present and extent of email
append expected, this process takes about 2472 hours. Though
automated procedures are followed, some appending service providers
also check for accuracy manually so that no data is missed or duplicated.
Sending the welcome mail for permission pass
Getting the permission pass simply means to get all “optin” addresses
instead of “optouts”. The ICO (Information Commissionaries Office) in
fact recommends optin email appends and a credible vendor will ensure
that all your appended email addresses are permission based. Once the
appending process is complete, a “welcome” message is drafted and sent
to all addresses for permission for future communication usually in the
form of an “unsubscribe” option or link for validation. So in order to have
brand credibility and positive list deliverability it is recommended to get
your permission pass through the welcome emails.
Closing the deal with appended emails
Once the welcome emails are sent it is advisable to wait for 35 days for
response. Though in case of emails one or two days are enough to
determine permission, yet there’s no harm in waiting for the additional
days. Once the permissions are achieved a comprehensive list can be
designed and delivered to the client, hence closing the entire email
So yes, email appending is totally worth the effort! At the end of the day
you want to keep your customers engaged and ROI to improve – and that
cannot be achieved if you are using an obsolete email database.
At iAppend we understand the losses your campaigns will make if data is
not authentic and hence offer affordable email appending services for
small, medium and large businesses. You can even try our sample
appending process to judge for yourself the quality of our Email
appending services before buying. So why wait and waste time? Give
us a call today or write to us for a free consultation today!