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Kiatnakin Phatra Financial Group (KKP)

Kiatnakin Phatra Financial Group (KKP). Kiatnakin Phatra Financial Group| Brand Strategy. Audience ( กลุ่มเป้าหมาย ) Investors Employees Regulators Media Society. Personality ( บุคลิกภาพของแบรนด์ ) Visionary Wise Thai Reliable. Proposition ( สิ่งที่เราจะมอบให้ลูกค้า)

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Kiatnakin Phatra Financial Group (KKP)

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  1. KiatnakinPhatra Financial Group (KKP)

  2. Kiatnakin Phatra Financial Group| Brand Strategy Audience (กลุ่มเป้าหมาย) Investors Employees Regulators Media Society Personality(บุคลิกภาพของแบรนด์ ) Visionary Wise Thai Reliable Proposition(สิ่งที่เราจะมอบให้ลูกค้า) Optimisation

  3. Visionary Always having a vision in mind and a goal to work towards Wise Having deep knowledge, good judgement and being thoughtful Reliable Solid, stable and trusted Thai Humble, Respectful and customer focused in style and approach

  4. What makes us Kiatnakin Phatra? Optimisation Leveraging expertise and local understanding to provide optimal money management solutions

  5. Brand architecture | Kiatnakin Bank Holding company Core consumer- facing brand Divisions Consumer Banking Business Banking Target audience Mass market HNWs SMEs & Corporates Kiatnakin Bank Priority Banking Sub brands Deposit Business Loan Special Asset Management Personal Loan Bancassurance Auto Category KK Smart Savings KK Savings Plus KK Investor Savings General Savings Acct. KK Current Plus General Current Acct. Fixed Deposit Acct. Deposits Hire Purchase KK Car Cash Auto Insurance Car Auctions KK PA Smart Plan KK Cancer Plan KK Smart Life 15/7 KK Smart Life 25/15 KK Happy Save 15/9 KK Happy Life 99/5 KK Surely Asset Distress Assets Mgmt Debt restructuring Personal Residential Project Housing Logistics Printing & Packaging Floor Plan Apartment KK SMEs Products Channels -------------------------------------------------------------------KK eBanking-------------------------------------------------------------------

  6. Kiatnakin Bank I Brand Strategy (วิสัยทัศน์) (กลุ่มเป้าหมาย) (ค่านิยมองค์กร) (บุคลิกภาพของแบรนด์ ) (สิ่งที่เราจะมอบให้ลูกค้า)

  7. Visionary Always having a vision in mind and a goal to work towards Efficient Quick and easy, saving time and trouble Guide Smart, confident and forward thinking. Always thoughtful in helping your customers realize their potential Thai Humble, Respectful and customer focused in style and approach

  8. What makes us Kiatnakin Bank? Optimising Opportunities Expert guidance to optimise opportunities for growth with ease and efficiency

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